LEARFIELD

Introducing Compass NIL – an exchange platform exclusively designed to manage NIL dealmaking between brand partners and student-athletes. Learfield’s Compass NIL powers increased opportunities for student-athletes to participate in NIL activities while also facilitating NIL merchandise licensing activity at scale.

March Madness is just around the corner, and we're diving into the top highlights from the 2024-2025 basketball season. 🏀 Read our latest blog to explore emerging trends & key metrics that are shaping fan experiences and driving engagement.

Learfield Studios' Grant Jones was a featured panelist at SXSW in Austin, discussing our work on the relaunch of the Texas Longhorn Network. The session, titled "Hook' Em Horns 2.0: Tech-Powered Brand Building & Fan Engagement," was held at the Texas Hook' Em House, a key part of the program. Other panelists included: Drew Martin - Executive Senior Associate Athletics Director for External Affairs, Texas Longhorns Spencer Markby - Senior Director of Corporate Strategy, Endeavor Streaming Lily Shane - Student at The University of Texas at Austin, Texas Studios Together, they covered topics including the future of sports content delivery, digital brand building, reaching new audiences, and the impact of innovation on fan engagement.

Happy International Women's Day! 💜 Today, we honor the remarkable achievements, resilience, and enduring impact of women everywhere. We celebrate these contributions and reaffirm our commitment to fostering an inclusive future for everyone! #IWD2025

As college basketball season heads into post-season play, Learfield Studios and National Partnership Management are bringing fans closer to the action with State Farm’s 𝘚𝘵𝘢𝘯𝘤𝘩𝘪𝘰𝘯 𝘵𝘰 𝘚𝘵𝘢𝘯𝘤𝘩𝘪𝘰𝘯 — an exclusive NIL video series spotlighting 23 standout student-athletes from 17 elite programs.  The programs include: Duke, Florida, Iowa State, Kansas, Kansas State, Memphis, Michigan, NC State, Ohio State, Oklahoma, Purdue, Tennessee, Texas, Texas A&M, UConn, UNC, and West Virginia. Shot locally by Learfield Content Creators, each episode follows an athlete as they walk the hardwood, answering rapid-fire interview questions that give fans a deeper look into the personalities, passions, and game-day mindsets.

The University of Oklahoma, SONIC® Drive-In and LEARFIELD’s Sooner Sports Properties announce a landmark sponsorship to see the SONIC logo prominently featured on Love’s Field, home of the No. 1 Oklahoma Softball team. This enhanced partnership makes Oklahoma the first college athletics program to feature an on-field logo sponsorship at a female-only, outdoor sports venue. The multi-year deal will see the SONIC logo painted on both the first and third baselines of OU’s Love’s Field. The logo debuts tonight during the SEC opener against South Carolina. It's a milestone for women’s sports and a testament to the incredible growth of women’s athletics. Emily Briske, Manager of Business Development, is the first female to sell a female-specific venue’s on field logo in Learfield. Working with Leah Fogel, Integrated Marketing Communications Manager at SONIC, to make this historic moment possible. We are grateful for the amazing partners who believe in the power of women’s sports and the impact of these opportunities. Here’s to more firsts and even bigger wins ahead! Thank you SONIC Drive-In for partnering to make history! 

Learfield's Sooner Sports Properties and the University of Oklahoma introduce an on-field logo sponsorship with SONIC Drive-In to feature its logo on the first and third baselines of Love's Field — home of the No. 1 Oklahoma Softball team. The logo debuts today during the Sooners' SEC opener against South Carolina. This partnership makes Oklahoma the first college athletics program to feature an on-field logo sponsorship at a female-only, outdoor sports venue. Read more about the partnership here: bit.ly/3QU6ro0

Happy Employee Appreciation Day! 💚 Today, we're celebrating all our Learfield team members for bringing their passion, hustle, & impact to work every day!

Join the team leading the way in creating and delivering college content and new fan engagement technologies this Friday at 2:30 pm CST at the University of Texas Hook 'Em House as part of #SXSW 2025! Check out the full schedule here ➡️ bit.ly/3FaeudU 🤘 #UTatSXSW #WhatStartsHere #HookEm

Kansas Athletics and Jayhawk Sports Properties announce a multi-year partnership extension with Meritrust Credit Union, naming it the Official Credit Union of Kansas Athletics. The partnership extension includes presenting sponsorship of two Learfield Studios original content series – Beyond the Booth and Beyond the Phog – featuring behind the scenes content of the Kansas football and men’s basketball programs. Numerous Jayhawk student-athletes – including quarterback Jalon Daniels – will continue to represent Meritrust Credit Union in various NIL activation campaigns including digital, print and broadcast advertisements.