Legacy Biz Dev Director Jill Bass Benson spent the week gaining valuable insights and inspo from an impressive lineup of speakers at the Reuters Events Marketing & CX Conference in Miami. Check out a few of Jill's key takeaways below. Are you seeking a strategic Brand Experience agency partner? Get to know Legacy (and Jill!). Reach out today ... #ExperienceLegacy #MarketingConference #CustomerEvents #IndustryInsights #BrandInnovation #BrandActivation
🚀 Just back from Reuters Events Marketing & CX Customer in Miami and feeling beyond energized! It was incredible to hear from powerhouse marketers like Verizon’s Robyn Parks, REI Co-op's Paolo Mottola, The Home Depot’s Allison Kolber, Etsy’s Simona Shakin, Amplitude's Lori Gabrielli, Newell Brands’ Melanie Huet, Colgate-Palmolive’s Kevin Jordan-Deen, Kroger’s Tom Duncan, Waterloo’s Kathy Maurella, Applebee's Joel Yashinsky and so many others (thank you to all). The insights shared were a goldmine for our team at Legacy Marketing as we continuously evolve as brand storytellers. Here are some of the standout themes: ✨ AI is essential – it can transform personalization, scale, and efficiency. But, HI (Human Intelligence) is key to directing it. ✨ Meet consumers where they are – a constant reminder throughout the sessions. ✨ Keep insights accessible – don’t silo data. ✨ Assume positive intent when working with others (one of my favorite nuggets). ✨ Marketing isn’t about perfection; it’s about testing and learning. ✨ In our attention economy, we must keep surprising and delighting with innovation. ✨ Inspire your teams – creativity thrives on it. ✨ All marketing is performance marketing. ✨ Reflect on every program with a Continuous Improvement Review (CIR) – transparency about the good and the bad matters. ✨ Consider if your budget is an investment or a bill – results only can come from investments. ✨ Embrace your brand’s unique identity and stay true to it. ✨ Deepen customer relationships – they’re long-term. A few more gems: “Breakout Brands” is a must-read, create authentic personas, double down on social listening, and diversify your data for well-rounded insights. If you have a compelling story, people will listen! Oh, and Applebee's Neighborhood Grill + Bar has "America's Favorite Boneless Wings!" Big thanks to my conference buddy Jennifer Teitler from M Booth– it was great to soak up all these insights together! And, of course, thank you to Reuters Events Marketing & CX, for a phenomenal two days of learning and connecting. #MarketingTrends #CustomerExperience #BrandStrategy #ContinuousImprovement #RECUSTOMER2024 #ExperienceLegacy