Levergy® [Digital Marketing for the Trades | ServiceTitan Partner]

We've all been there: planning the perfect workday only for reality to serve a big slice of humble pie. Here's to making plans... and surviving them! 😂 #worklife #productivitystruggles #workdayreality #tradesbusiness #dailygrind

Running an HVAC business? Here’s a quick marketing guide to boost your visibility! 🌿 Ready to grow? Let’s get started! #servicebusiness #tradesbusiness #marketingstrategy #homeservicebusiness #hvac

Wondering about the cost of SEO for your home service business? 🤔 It can vary depending on your needs! Basic campaigns start at $1,000 to $7,000 per month, while larger campaigns can go from $5,000 to $25,000+ per month. 📈 Invest in your growth with the right SEO strategy! #seocost #homeservicebusiness #servicebusiness #tradesbusiness #marketingstrategy

Big Congrats to Blue Heron! 🎉 Four years of crushing it in the business, and we couldn’t be prouder to celebrate this milestone with you. Here’s to many more years of growth, success, and teamwork. #ClientSuccess #ClientWins #Levergy

Shoulder season, or as we call it, grind season. 💪 Now’s the time to plan ahead, reach out to customers, and get your home service business in gear for the slower months. Don't wait until the calls stop—start today with these 5 actionable tips to make sure your home service business stays on track. #hvac #plumbing #homeservicebusiness #roofing #BusinessStrategy

NEW BLOG! Marketing attribution is a critical yet often misunderstood component of marketing strategy, especially in the home service industries such as plumbing, HVAC, electrical, roofing, and garage door services. With the increasing complexity of the customer journey, relying on surface-level metrics like clicks and impressions is no longer sufficient. Home service businesses must understand the complete path customers take before making a purchase decision. To help make this a bit more obvious, imagine three different people searching for “air conditioner” online: Person 1 is looking for a portable air conditioner for their Honda. Person 2 wants to rent an air conditioner for an upcoming event. Person 3 needs repair services for their American Standard air conditioner. To a search engine like Google, each of these clicks appears identical. However, only one represents a valuable lead for an HVAC company. Without the proper marketing attribution model to distinguish between these different intents, businesses may end up wasting substantial marketing dollars on irrelevant clicks. In this article, we’ll dive deep into the importance of moving beyond traditional click-based attribution models. We’ll explore advanced marketing attribution strategies that provide a clearer picture of your ROI and discuss tools that help connect the dots between your marketing efforts and actual revenue. By the end, you’ll have a comprehensive understanding of how to implement a robust marketing attribution model that aligns with your business goals and drives profitability. Also, let's get one thing out of the way: this article is a bit on the nerdy side for advanced operators. Depending on the revenue scale and complexity of your shop, some of these ideas might be a bit out of grasp for now. (And that's OK!) Let's jump in. https://lnkd.in/gkyx2Erz

Big news for small businesses! Yelp just hit Google with a massive antitrust lawsuit, and it could change the game for local service businesses like plumbing, HVAC, and home service businesses. Google’s prioritizing their own results over platforms like Yelp, your visibility might be at stake. 👀 What do you think—should search results be more fair? Let’s talk in the comments! 🔥 #yelp #google #hvac #plumbing #homeservicebusiness

That moment when the client meeting feels like a friendly chat, but your SEO brain never takes a break. 😅 Let’s get those rankings up while keeping the good vibes going! 🙌 #tradesbusiness #marketingstrategy #localseomarketing #clientmeetings #seomarketing

Looking to grow your roofing business? Start with a solid marketing budget! 📈 A good rule of thumb is to spend 7-8% of your current revenue on marketing. But if you're aiming to double your revenue—from $1M to $2M—budgeting for that future growth is key. Start at $100K and ramp up to $140K to fuel your expansion. It’s about finding the right balance to grow without overextending. #roofingbusiness #homeservicebusiness #servicebusiness #tradesbusiness #marketingstrategy

Wondering how much you should be investing in your roofing business's marketing? The Small Business Administration suggests 7-8% of your revenue. For a $1M roofing business, that’s around $70,000 a year. But if you're ready to scale up, consider increasing that to 10% and watch your business grow! #homeservicebusiness #servicebusiness #tradesbusiness #marketing101 #sba