Linked Revenue

You can hate on it or you can join the movement. Personal content (that relates to work) gets the most eyeballs and engagement on LinkedIn. I agree with those it’s better if there is some type of work connection but even if not, it gets a lot of engagement. At our core, we are human beings. And humans like to connect and do work with people they like.

The most common posts we see on LinkedIn are: ⁃ Re-shares of a company’s blog post ⁃ Commercials for your organization These are fine… But they’re never going to generate consistent leads. You need to create content that only you can write. If anyone in your org could write it OR AI could write it then don’t even bother sharing it. You want your stories and personality to come through.

What does a good B2B sales message look like? 1. Short 2. Focused on them 3. Not focused on getting a sale right away 4. Shows you did your research Be willing to play the long game and do whatever you can to provide value for that person.

Just saw a couple of stats from Forbes that intrigued us. 77% of consumers are more likely to buy from a company when its CEO uses social media. 82% trust companies more when their senior executives are active online. This is how companies are differentiating themselves right now.

One of the biggest and most underrated parts of having sales success on LinkedIn is the length of time you commit to it. 3 months = fine 6 months = good 12 months = really good 24 months = almost guaranteed success

Your first direct message to a B2B prospect should be: 1. About the other person 2. Two to Three Sentences max 3. Not trying to sell them anything You HAVE to build the relationship before you have any chance to actually sell them.

The biggest piece of advice we give to people about using LinkedIn for sales. Don’t try to sell in the first meeting. Everybody else (unfortunately) is doing this. Fortunately, it makes it easy to stick out. Use LinkedIn as a way to provide value and get a conversation scheduled. And then provide so much value they want to meet with you again. Trust the long game.

The more AI becomes mainstream the more human content will win. What did you specifically do? What do you specifically know? What have you specifically seen work? That’s the type of content that is performing the best. And that (in my opinion) can only really be extracted from interviews right now. AI can’t write that.

"What type of content should I post?" Our response to this is a question. What does your ideal customer profile care about? What are they asking you in conversations you are having and what do they find interesting when you share? Content is all around all of us, we just have to build the muscle to be aware of it.

We’re about to kick off a super exciting program for a team of 6 B2B sellers. 6 workshops (1 per month) 2 interviews for each person 12 posts written for each person from that interview so it’s specific content for them They will all post every other week for 6 months. This is the sales leadership team of a 40,000 person company. They all want to get content out there and better use LinkedIn but don’t know how and don’t have the time. Super excited about this!