Linkflow

If your SEO isn't making you money, the problem isn’t SEO. The problem is you're doing it wrong. There are so many different tactics and strategies to take when it comes to SEO. And if it's not making you money, that means you've picked the wrong one for your business. Take a step back, see the activities you've been doing, evaluate them objectively and see if there's any reason they should be leading to revenue. A client we work with in the data security space came to us after having worked with a different SEO agency that encouraged them to create a glossary section on their website (top of funnel content). Publishing top of funnel content can get you a bunch of traffic. These SEO agencies that worked with this client “tricked” them into caring more about vanity numbers (traffic), than their bottom line. Traffic increased, so the SEO technically did their job. But it was useless traffic. This company then came to us very wary of SEO agencies, because there was more traffic but no new revenue. Our team is always astounded that anyone would actually take your money for that sort of tactic. That’s 2010 SEO. Don't do that anymore. We only care about your bottom line. And so for these two companies, we turned everything around. The first thing we did was to work on their product pages. if you’re getting traffic but your website isn't making you money, you probably have bad product pages. You need to work on getting those to rank on page one, and there's a really specific strategy to doing so. Step 1: Make sure the keywords you're thinking of have a product or purchase intent. So keyword research is step one. Figure out what people are calling your product when they are in a mindset to buy, and then optimize your product page around that. Plain and simple. Step 2: Build out your authority in that space, if you haven't already. If that's something you're lacking, you’ll need to do a little bit of top of funnel SEO in order to support your product pages. Step 3: Build links to those pages to really skyrocket the results. Once we have those product pages optimized, building links to them means you're going to shoot to the top.

In the latest episode of our Search and Revenue series, Amanda Schnieders from Chronus emphasizes the importance of regular metric analysis for SaaS companies. 📊 🔑 Key Takeaways: - Check in on conversion metrics regularly—aim for bi-monthly deep dives. - Utilize dashboards for daily tracking of pipeline goals. - Identify strong and weak points in your conversion funnel to drive actionable insights. The challenge? Staying on top of metrics without getting overwhelmed. By focusing on patterns over time, you can transform data into meaningful strategies. Doing these thing can help you improve your metrics and your analytic skills. #SaaS #Metrics #b2b #Marketing

Here's how to use ChatGPT to discover WHY clients hire you - now you know your unique value proposition for real...and aren't just guessing.

On episode 2 of the Search and Revenue Series, Mike Adams, founder of Grain, shares a major learning moment as it relates to marketing: "In the world of product-first businesses, mastering product marketing is crucial. It's a different game compared to traditional marketing. Even with a well-defined Ideal Customer Profile (ICP) and market, product marketing is vital to stand out. My key takeaway? Novelty alone won't cut it. You need to understand first principles and then build effective playbooks and processes." 📈 Understand the importance of product marketing and how to move beyond just "the novelty". The real challenge is in deep understanding and strategic execution. Full episode on our website: https://buff.ly/3XB2t85 #MarketingMistakes #ProductMarketing #BusinessGrowth #MarketingStrategy #Innovation #B2B #B2BSaaS #SaaS

To Gate... or Not to Gate? 🤔 In B2B marketing, the decision to gate or ungate content often sparks discussion. Gated content is valuable for lead generation, helping you capture, qualify, nurture, and personalize leads. On the flip side, ungating content can help rapidly increase brand awareness by removing barriers and allowing users free access to your resources. In episode 3 of The Search and Revenue Series, Amanda Schnieders from Chronus mentions that ungating content may work for you in ways you may not have expected. By ungating, you're not only spreading awareness but also allowing the content itself to shine, providing value upfront and creating opportunities for deeper connections with your audience. Tell us what you think! 📢 Tune in: https://bit.ly/3Ti5yYd #B2BSaaS #SaaS #Marketing #Linkflow #B2B

🚀 Episode #3 of the Search and Revenue Series is LIVE! 🎙 Join us as Daniel Horning, SEO Strategist at Linkflow, sits down with Director of Content & Communications at Chronus, Amanda Schnieders to dive deep into #B2Bmarketing strategies for #SaaS companies. Amanda drops some legit facts on how one can harness strategic alignment to drive business objectives and employee growth. Tune in to hear about: ✅ Amanda's thoughts on Ai as it relates to content ✅ How storytelling and thought leadership fuel marketing strategies ✅ The cyclical nature of marketing trends and the power of continuous iteration Click here to tune in and let us know your thoughts: https://bit.ly/3Ti5yYd 🎧 #SEO #B2B #MarketingTrends #Linkflow #SearchAndRevenue

Mike Adams from Grain drops some wisdom on innovation and scaling—Episode #2 of the Search and Revenue Series! Innovating is great for grabbing attention initially, but it’s not enough to sustain long-term growth. To scale, you need a consistent, repeatable message that resonates with your target audience. Mike Adams shares his thoughts, stating the importance of focusing product launches on your Ideal Customer Profile (ICP) and distributing them through channels where they’ll have the most impact. It’s all about relevance and consistency in reaching the right people at the right time! 📈 Full episode on our website: bit.ly/3YYAL6m #SEO #SaaS #Marketing #B2B

Linkflow's Daniel Horning shares his two cents on engaging high-consideration persona groups with Traci Ruether. For many B2B companies, it's not just about that "first search" leading to a call or contract. Instead, it's about building brand awareness and standing out in crowded digital spaces. With users increasingly staying within search results or on social platforms, the quality of your content matters more than ever. Here are some things to consider: ✅ Focus on High-Quality Content: When your audience stays on search results or social platforms, your content needs to grab their attention and convey value immediately. ✅ Build Trust Over Time: High-consideration personas require multiple touchpoints before they engage. Consistent, informative, and engaging content is key. ✅ Leverage Multi-Channel Strategies: Don’t rely solely on one platform. Diversify your efforts across various channels to maintain visibility and reach. Tune in to the episode to learn more about effective strategies for engaging and driving brand awareness in the B2B space. 🎧 Full episode: https://lnkd.in/ewJXvz6B #B2BMarketing #SaaS #BrandAwareness #DigitalMarketing #ContentStrategy #SearchAndRevenue

🎉 Episode #2 of the Search and Revenue Series is here! Daniel Horning from Linkflow chats with Mike Adams the founder of Grain, to delve into the incredible journey of a company making waves in AI-driven note-taking and sales analytics. 🌊 Mike's story is one of tech serendipity and relentless innovation. Growing up in Utah, Mike moved to the Bay Area after graduating with a degree in economics. He stumbled into the tech world and never looked back! 🚀 His entrepreneurial spirit first led him to co-found a couple of education companies before he ventured into AI with Grain. The company’s name has a cool backstory. It was inspired by an episode of Black Mirror featuring a product called "Harvest Grain" (IYKYK 😁 ). Mike was captivated by the 'grain' concept, and thus, Grain was born. What makes Grain truly stand out is its ability to transform ordinary Zoom calls into treasure troves of data. 📈 The company first caught users' attention with a novel feature that timestamped notes on Zoom recordings—a feature that was the first of its kind in the market when it launched in 2019. But Mike didn’t stop there! Seeing untapped potential in sales analytics, Grain evolved to provide deep insights that make sales teams smarter and more efficient with every call. It’s a beautiful mix of cutting-edge tech and human-centric design, proving that even the most futuristic ideas can have humble (or slightly dystopian) beginnings. Next time you're on a Zoom call, remember your conversation could be part of a game-changing data journey—all thanks to a little inspo from a dystopian series. 😉 Watch the full episode here: https://bit.ly/3YYAL6m #AI #SalesAnalytics #Innovation #TechJourney #SearchAndRevenueSeries

Today, we're super excited to launch the first episode of our new series: Search and Revenue, where we sit down with leading experts in the digital marketing space to explore the latest trends and strategies shaping the industry. In this inaugural episode, our SEO Analyst, Daniel Horning, had the pleasure of speaking with Traci Ruether, founder of TR Content Marketing. Traci shares her invaluable insights into navigating the ever-evolving world of B2B SaaS marketing—especially in this AI-driven "digitalscape". 🌟 Key highlights from the Episode: 👉 The importance of creating content that resonates on multiple platforms, focusing on native consumption rather than simply chasing clicks. 👉How AI is changing the content marketing game and why human authenticity is more crucial than ever. 👉Traci's advice on leveraging unique perspectives to stand out in a crowded digital space. 👉The need for a robust content distribution strategy to maximize the impact of each piece of content. Traci shares some real gems in this episode—perfect for anyone navigating the twists and turns of digital marketing today. Give it a listen and share your two cents in the comments! #Linkflow #SEO #B2B #SaaS #DigitalMarketing