Linqia

Are you up-to-date on the latest in social media and influencer marketing? Grab your headphones—the Influencer Marketing Roundup Podcast has you covered! 🎧 In this episode, we cover: 💥 Meta’s own AI-powered search engine 💥 TikTok helping creators manufacture their own products 💥 Adobe and Microsoft turning to creators to market their AI products 💥 The National Basketball Association (NBA)’s most expansive creator program to date 🎧 Listen to the full episode here: https://lnkd.in/gQ_m6n8n #creatoreconomy #influencermarketing #socialmedia

Linqia's October influencer roundup has arrived, and it's action packed. The spookiest month of the year brought a slew of social announcements, some killer brand influencer activations, and three reports very much worth reading on the state of the industry. Some of our staff favorite stories include... 🎴 Instagram introduces Digital Business Cards for creators 🤝 TikTok is connecting creators and manufacturers to start brands on TikTok shop 💬 YouTube is testing AI powered comment reply suggestions 🏀 The National Basketball Association (NBA) announces its most expansive creator program to date 👧 True Religion is teaming with influencers and WAGs to revive its women’s category Be sure to subscribe to never miss a roundup, and if you prefer to listen to the audio version, tune into the latest episode wherever you listen to podcasts. 🔗 https://lnkd.in/g75_GMNP #influencermarketing #socialmedia #creatoreconomy

Episode 44 of the Creator Economy Live Podcast is here! This week we’re joined by the incredible Esraa Elzin, Influencer Marketing lead at Instacart. 🛒 Tune in to learn about:  💡 Esraa's PR background 💄 Her in-house role in the beauty world (Spoiler alert: She discovered James Charles 👀 ) 🛍 & now current role at Instacart Plus, the group breaks down their favorite brands, creators, and stories from the week. 👏 🎧 Listen now and don't forget to subscribe to never miss an episode with Keith Bendes and Brendan Gahan! https://lnkd.in/gEMdNhuF #creatoreconomy #influencermarketing #socialmedia

What is the most under-appreciated function in all of marketing? Procurement! As influencer marketing becomes a larger investment area for brands, procurement will play an even bigger role in ensuring the right partners are selected and the right value is delivered. Linqia’s Keith Bendes sat down with Raymond Croce-Galis from Bayer and S. Michael Cadieux from Procurement Foundry, to talk about procurement's role in influencer marketing. 🔗 Stream their conversation now: https://lnkd.in/gPiCfCb5 & here’s a snapshot of what you'll takeaway: 👉 How big influencer marketing has become and why brands need to be investing in the space 👉 What's important in determining the right influencer marketing partner 👉 Best practices for executing an RFP 👉 How to ensure you are maximizing the value of your influencer marketing investment #creatoreconomy #influencermarketing #socialmedia

Mark your calendars! We’re heating things up with McCormick & Company 🗓️🔥 As food and cooking content goes viral, brands are finding new ways to connect with consumers. 🌶 Join us for an exclusive chat with Linqia’s Denise Vitola and Valda Coryat, VP of North America Marketing, Condiments, and Sauces at McCormick to hear how brands like Frank’s Hot Sauce and Cholula are bringing their influencer strategies to life! 🧑🍳 💡 You'll leave understanding how Valda and her team have up-leveled their influencer marketing, why hot sauce is so hot right now, and the secret sauce to measuring performance. 🗓 Date: November 15, 2024 ⌚ Time: 9:30 AM PT / 12:30 PM ET You don’t want to miss this one! Register now: https://lnkd.in/gmjEUsqD #creatoreconomy #influencermarketing #socialmedia

🌟 Linqia is proud to announce the VFX Creator Network – a curated network of VFX creators with a proven track record of making standout content that breaks through the doom scrolling. 📲 Consumers are tired of the sameness in sponsored creator content, with feeds full of similar "get ready with me" videos, product testimonials, and outdated trends. VFX stands out as a fresh, high-skill style few creators can master. Here’s what you can expect from the network: 📸 Eye-catching, high-production quality ⭐ Differentiation from typical talking-head content 🌀 Content designed for all channels (OLV, CTV, DOOH) To learn more about Linqia’s VFX network or how VFX creators can engage your audiences, reach out at hello@linqia.com. 📥 Press release: https://lnkd.in/gbDSRBNi #creatoreconomy #influencermarketing #socialmedia

🚨Influencer & Social Media News Alert!🚨 🛍 TikTok is helping creators launch their own products 💡 Instagram tests Reels performance tips in-stream 🔮 ...& announces 2024 Creators of Tomorrow list 🧪 TikTok expands STEM feed to US, UK, and Ireland 👀 New app has Gen Z in a Daze with 156K pre-launch sign-ups ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

🔥 The countdown to ADWEEK's MediaWeek is on! Next week, the Linqia team will be onsite at MediaWeek in NYC to soak up the latest insights and trends in marketing and hear from industry leaders like Shenan Reed (General Motors), James L. (Walgreens), Michelle Garcia (Paramount+), Brad Feinberg (Molson Coors Beverage Company), and Thomas Gargiulo (BODYARMOR Sports Nutrition). 💭 If you're going, let's meet up! 📩 Send us a note at hello@linqia.com. See you there! #creatoreconomy #influencermarketing #socialmedia

This is how Ferrara brands like Nerds and Trolli use influencers to drive results 👀 A few weeks ago at the Ad Age “Business of Brands” show in Chicago, Brian Camen from Ferrara was on stage with Linqia’s Keith Bendes talking about how Ferrara works with creators across their marketing channels. 🍭 🔗 Ad Age did a great job breaking down their conversation in this article 👉https://lnkd.in/dx7bBVgr Here’s a snapshot of our key takeaways... 🦸 Think beyond the walls of social media: Case in point is Ferrara’s Nerds Super Bowl commercial last year that featured Addison Rae. Brian also stressed the importance of paid media as part of an integrated influencer strategy, and challenged the ability to drive measurable value without having a paid component. 🫶 Brands should seek fandom over following: Ferrara always looks for creators who show existing brand love first. Addison had previously posted organically about her love of Nerds, Destiny’s Child singer Michelle Williams had expressed love for Brach’s candy corn, and Chicago Bears quarterback Caleb Williams ate Trolli gummy worms on the sidelines, all before they officially partnered with the brand. 📊 Creating measurement frameworks matter: It may not be the flashiest but it’s often the most important task. Once you can quantify your successes to the C-suite—and connect all influencer content to paid media—the ability to extrapolate and scale is significant. Not only can influencer marketing be one of the highest performing channels, it can help fuel the performance of all the other channels.  #creatoreconomy #influencermarketing #socialmedia

🚨Influencer & Social Media News Alert!🚨 🤝 Instagram introduced a digital business card feature for your profile 📚 ...& is also testing a Social Library to track content shared in chats 💬 YouTube is testing a new AI comment reply suggestions to improve engagement 📊 TikTok is enhancing in-store sales tracking with improved features ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing