Linqia

🎙️ Episode 43 of the Creator Economy Live podcast is here! In this solo episode, Brendan and Keith explore insights from Linqia's 2025 State of Influencer Marketing Report 📊, featuring data from 200+ US enterprise marketers. Key highlights include: 💰 Influencer budgets for 2025 📱 TikTok's potential ban & its impact on influencers 📈 Using influencer content beyond creators' feeds Plus, they catch up on some things like family holidays, tips for entrepreneur newbies, and awkward date run-ins 😅 🎧 Tune in now! https://lnkd.in/gAP5g3fV #creatoreconomy #influencermarketing #socialmedia

What does “content-to-feed match” mean and why is it so important? 💭 Picture this: Brand A partners with the perfect creator, but the sponsored content underperforms compared to their usual posts. Why? Because the content doesn’t blend into the creator's feed. 🤔 This is a perfect example of a low content-to-feed match, and often happens when the parameters of a creator brief are overly specific. The more you can let creators drive the sponsored post, the more in line with their feed it’s likely going to be, and therefore the better the chance their audience will engage with the post. This doesn’t mean you can’t have defined parameters in your briefs, but there is a big difference between guardrails and handcuffs. To ensure you achieve a high content-to-feed match here are a few best practices… 1️⃣ Personalize your outreach: When sourcing creators, speak to them about the posts that resonated with you and why they’ve been selected. 2️⃣ Implement creator concepts: After sending creators your brief, ask for concepts that they feel embody your goals and objectives, while still being consistent with the style and format of their content. 3️⃣ Match check before approving: Once the creator submits their content, take the time to compare it against their average post. If it’s not consistent, don’t be afraid to ask for changes. It’s better to get it right before going live. Read more on the blog: https://lnkd.in/eWdAmN7f #creatoreconomy #influencermarketing #socialmedia

Astepro’s “Feel Sexy Fast” campaign won Gold at the 2024 MM+M Awards for Best Use of Influencer Marketing! 🌟 🌷 Spring isn’t just the season of love—it’s allergy season too! 😷With 70% of allergy sufferers saying it affects their love life, Astepro set out to change that. This campaign reclaimed confidence for those sneezing through the season. Congrats to the Bayer, twelvenote agency, and Linqia teams, and thank you to MM+M for recognizing this stand-out campaign! #creatoreconomy #influencermarketing #socialmedia

🚨Influencer & Social Media News Alert!🚨 🤖 Meta enters AI video wars with powerful Movie Gen 👀 Facebook launches a Gen Z-focused redesign 🛍️ TikTok Launches New In-Stream Shopping Push ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

This is an absolutely killer creator collab from Hanna Andersson 👏 Let’s break down why this post works so well… 💡 It oozes authenticity: Right at the first second, Ken is speaking to the audience as if they were already having a casual friendly conversation. 👀 Show not tell: You see every single outfit being worn by her child. It’s not a drawn-out product demonstration but a fun quick view of each outfit. 🍓 Natural integration of product features and benefits: Ken masterfully incorporates the benefits of the product, and it rolls off her tongue vs. feeling like a scripted brand statement. Two-way zipper and adjustable strap for easy diaper changes…yes please! 💬 She perfectly encourages engagement: She asks the audience to rank their favorites one through four. This brings them into the conversation and drives commentary. Amazing job to the Hanna Andersson and Linqia teams for a top-notch creator partnership. 🤝 #creatoreconomy #influencermarketing #socialmedia

3 big influencer ideas for Philadelphia Cream Cheese 💭 This is what we would do to cut through the social noise for America's favorite spread. 💥 1) ❄ Winter Wonderland House: Let’s bring Philadelphia's online personality into the real world by creating an immersive experience, inviting foodie creators to try the dishes, and inspiring new ways to use cream cheese. 2) 🥯 DIY Coffee & Bagel Trend: Leverage the growing "make your own coffee or matcha at home" trend by encouraging people to create their favorite bagels with Philadelphia Cream Cheese at home. 3) 👨🍳 Blind Taste Test Challenge: With so many cream cheese flavors, let's have creators participate in a blind taste test, guessing the flavors and picking their favorite. Which idea do you like the best? And which brand should we cover next? Kraft Heinz, The Kitchen North America, Anne Field, Keenan White, Conchita Linares, Mira Wolfe, Sarah Schiess (Wawrzynski), Talia Brock, Kathryn Cannon, CPA, Will Starck, Tom Evans #kraftheinz #creatoreconomy #influencermarketing #socialmedia

Congrats to the Linqia, Razorfish, and Chrysler (Stellantis) teams for winning a silver W3 award in the General Social, Influencer Marketing category! 👏 💥 The W3 Awards honors outstanding work in websites, online marketing, web video, mobile sites and apps, social, podcasts, and emerging tech created by some of the best digital content creators. This campaign was a masterclass in leveraging creators to introduce the futuristic Chrysler to a Gen Z and Millennial audience, inspiring a new generation of car buyers. 🚗 Thank you, Academy of Interactive & Visual Arts, for recognizing our work! Willis Duran, Alicia Reddington, Ryan Topley, Lauren Babamoto, Doreen Hemmati, Meredith Butlin, Maggie Penza, Giancarlo Pisani, Elizabeth Kemp #creatoreconomy #influencermarketing #socialmedia

🚨Influencer & Social Media News Alert!🚨 💡 Instagram launches a new section for best creator practices on its app 💸 Meta is testing a new Facebook program for content monetization 👀 YouTube announced several updates and features for Shorts ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

How to handle election season influencer partnerships 💡 It’s election season, and the days leading up to the election, the election itself, and the aftermath are going to be a very noisy and polarizing time. Every brand will have its own unique situations to assess, but there are key best practices for influencer marketing during election season. Here are three to keep in mind… 1️⃣ Focus on topics, not candidates or parties: Most brands should avoid political endorsements. Instead, align with topics that resonate with your brand’s values. For example, August’s stance on women’s reproductive rights aligns directly with their mission, making it an authentic conversation for them. 2️⃣ Choose creators carefully: Collaborating with creators who show political affiliations could alienate part of your audience. Stick with influencers who focus on issues relevant to your brand, rather than specific candidates or parties. 3️⃣ Respect the key dates: Avoid posting non-relevant content on Election Day and consider taking a break in the days surrounding it. The political news will dominate social platforms during this season, and you don’t want your product to get lost amongst the noise. Read our full blog for more insights on navigating election season: https://lnkd.in/ggA3XbbY #creatoreconomy #influencermarketing #socialmedia

Are you caught up on the latest influencer marketing news? 👀 🎧 Grab your headphones, we've got you covered with the top creator economy and social media stories from September. In this episode, we cover: 💥 Google now highlights creators as trusted search sources 💥 TikTok added a Delete and re-edit feature 💥 Meta unveiled AI-powered video avatars for creators 💥 Chili's credited the viral Triple Dipper for ~40% of sales growth 👉 Listen to the full episode here: https://lnkd.in/gxs_4_Ed #creatoreconomy #influencermarketing #socialmedia