Liquid Agency

How do you truly measure a brand’s potential in an evolving marketplace? The Liquid x Avasta Challenger Index introduces a new methodology for assessing both the disruptors reshaping their categories and the incumbents striving to defend their turf. Here’s what makes our approach unique: 1. Future-focused insights 🔍 Instead of relying on historical data, our report includes a forward-looking analysis to predict which brands are set to dominate. 2. Brand momentum over time 🕰️ Unlike conventional tools, we track how brand perception shifts across multiple years—revealing emerging opportunities and risks for the future. 3. Customer perception over traditional operational metrics  🤔 Our analysis reflects how real customers perceive each brand category and what drives their consideration. This outside-in assessment is a stronger indicator of future success than standard operational metrics like profitability. The Challenger Index is more than a measurement tool—it reveals today’s game-changing strategies and who is positioned to take the lead tomorrow. Learn more: https://lnkd.in/gWPwiXuX #brandstrategy #LiquidXAvastaChallengerIndex #brandmomentum #brandoutlook

How do you truly measure a brand’s potential in an evolving marketplace? The Liquid x Avasta Challenger Index introduces a new methodology for assessing both the disruptors reshaping their categories and the incumbents striving to defend their turf. Here’s what makes our approach unique: 1. Future-focused insights 🔍 Instead of relying on historical data, our report includes a forward-looking analysis to predict which brands are set to dominate. 2. Brand momentum over time 🕰️ Unlike conventional tools, we track how brand perception shifts across multiple years—revealing emerging opportunities and risks for the future. 3. Customer perception over traditional operational metrics  🤔 Our analysis reflects how real customers perceive each brand category and what drives their consideration. This outside-in assessment is a stronger indicator of future success than standard operational metrics like profitability. The Challenger Index is more than a measurement tool—it reveals today’s game-changing strategies and who is positioned to take the lead tomorrow. Learn more: https://lnkd.in/gWPwiXuX #brandstrategy #LiquidXAvastaChallengerIndex #brandmomentum #brandoutlook

Happy Halloween from our creative crypt to yours! ☠️ As we embrace the spooky spirit, we’re reminded that brand experience knows no boundaries—even in the eerie corners of the unknown. Whether you're navigating the digital realm or conjuring your next big project, we're here to help turn your brand's story into something unforgettable. Because we all know that the best treats aren't just candy—they're meaningful connections with your audience. #HappyHalloween #Halloween #Branding #LiquidAgency

At Liquid Agency, we believe the heart of every great brand lies within its culture. Frost Bank, a Texas icon deeply dedicated to its people, had set its sights on growth. But that expansion came with a daunting challenge: preserving what made Frost a fantastic place to work in the first place. With growth in new markets came the need for many new hires—and the potential for their well-established culture to feel diluted. Our mission? Help Frost communicate a culture rooted in integrity, caring, and excellence to attract employees who would embody these values. Through our “That’s What It’s About” campaign, we brought the voices of Frost’s own brand advocates to the forefront, demonstrating that working at Frost was more than a job — it’s a way to make a real difference, both on and off the clock. By aligning Frost’s message for both consumer and employee audiences, we helped the company connect with candidates on a deeper level. The results speak volumes: a 2-week reduction in time to hire, a 42x increase in applicants per role, and a 12% decrease in regrettable attrition. The right people, the right purpose. That’s what it’s about. Read more: https://lnkd.in/g7ZXmnYD. #LiquidAgency #FrostBank #EVP #EmployeeExperience #employeecommunications

Incumbent brands often lack autonomy in their employee experiences. They reached the scale they’re at by operationalizing and injecting processes, and they believe continuing that direction will beget them more success. But when employees are empowered to innovate and take initiative outside of regular organizational processes, it not only enhances their job satisfaction but also drives motivation and productivity. On the flip side, a lack of autonomy can push out your most creative and high-performing employees. So how do you enable “autonomous work” in your culture? Read more in Part III of our Strengthening Culture to Maintain Brand Momentum series from Ex Practice Lead Eric Harris here: https://lnkd.in/gGRs29qJ #EmployeeExperience #BrandStrategy #autonomy #culture

Our latest employee spotlight shines on designer Isabelle Diamond! 🌟 Isabelle brings her skill and creativity to various brand design needs, most often working on web design and user experience projects. When joining Liquid Agency, she was pleasantly surprised by the sense of community and shared purpose, especially with such a global and diverse team. She prefers her caffeine in a matcha latte instead of a coffee and can throw it down on the beach volleyball court. 🏐 We’re stoked you’re part of the team, Isabelle! #EmployeeSpotlight #LiquidAgency #EmployeeAppreciation

Like Dennis Hahn said: It’s not just an index—it’s a revelation. The Liquid x Avasta Challenger Index offers a new outlook to propel you from market player to market leader. How? By putting the customer’s perspective at the forefront and looking beyond traditional brand success measurements and toward what actually drives category leadership and ultimately, future success. We know that numbers only tell part of a story so we’ve dug deeper, revealing what really drives the customer’s point of view: experiences, expectations, and hopes for the future. Today, staying ahead means seeing around corners to make the best decisions for your brand. That's exactly what our Challenger Index enables you to do: https://lnkd.in/gWPwiXuX. #LiquidxAvastaChallengerIndex #ChallengerIndex #markettrends #brandstrategy #challengerbrands #brandmomentum #B2C #B2B #futureoutlook #branding

Registration closes tomorrow—Last call to kickstart your brand momentum before 2025! Are you ready to take advantage of future market shifts to own your category? Tomorrow’s the big day to join industry experts as they reveal strategies to challenge the competition and shape customer expectations. If you haven’t signed up yet—this is your moment! Secure your spot to get ahead: https://lnkd.in/gXuWktUU #LiquidxAvastaChallengerIndex #markettrends #branding #LiquidAgency #brandmomentum #B2C #B2B #Forrester #webinar

Is your company agile enough to attract and retain top talent? In Part II of our Strengthening Culture to Maintain Brand Momentum series, Ex Practice Lead Eric Harris shares three pathways to boost agility: 1. Streamline collaboration tools: Narrow down the platforms your teams use and document how to use them effectively.  2. Leverage data: Use analytics to make quick, informed decisions.  3. Visible impact and progress: Incorporate immediate feedback into your processes. Learn more about improving the employee and candidate experience by setting clear expectations and minimizing inefficiencies: https://lnkd.in/geWwHppc. #EmployeeExperience #BrandStrategy #TalentRetention #Culture #Agility

Are you ready to lead the way in 2025? Join industry experts Dipanjan Chatterjee, Edgar Baum, and Dennis Hahn on Thursday, October 17 at 10 am PT for an insightful webinar ‘Owning Your Category: Challenging Leaders & Defending Your Position’ to explore powerful strategies to elevate your brand and secure your leadership position for the coming year. Learn more and register here 👉 https://lnkd.in/gQfb4fWr #LiquidxAvastaChallengerIndex #markettrends #branding #LiquidAgency #brandmomentum #B2C #B2B