Little Sleepies

The best part of being little? Feeling comfy & loved. ❤️ Last week, our team at Little Sleepies unveiled our first-ever commercial—an ode to family life and the joys of being little. Here are some fun behind-the-scenes details: ✨We filmed right in our own backyard—Los Angeles! ✨Our cast featured real families, capturing genuine emotions. ✨One of our stars was also a fit model, a full-circle moment for our team! ✨Those adorable first steps? 100% real. We had brand-new walkers on set! ✨And our 8-year-old voice actor, Charlie, brought it all to life with the sweetest narration. A huge thank you to our creative partners over at McKinney. Take a peek below and let us know what you think!

Our Year in Review ✨ Reflecting on 2024, we’re filled with so much joy and gratitude. It’s been a year of growth, big wins, and unforgettable moments — all made possible by our dedicated team and incredible community. Here are a few highlights we’re celebrating: ❤️ We expanded our Play line with this year’s #BacktoSchool Collection! It was our most popular daywear drop of the year, and we loved seeing how our Soluxe® Bamboo styles brought comfort and cuteness to those first-day-of-school photos. ❤️ We launched tons of new products based on your feedback! Some favorites included styles for nursing mamas, Infant Gowns, Tutu Leggings, and the softest Denim Joggers. ❤️ We teamed up with The Walt Disney Company, Warner Bros. Entertainment, BBC Studios, Shutterfly, and Shopify to create unforgettable experiences for families — from adorable new styles to customizable holiday ornaments! ❤️ We gave back more than ever. We reached $1 million donated to Alex's Lemonade Stand Foundation and kicked off a new partnership with Baby2Baby to support families in need. ❤️ We celebrated our founder, Maradith Frenkel, who was recognized in Inc. Magazine.’s 500 Female Founders List. ❤️ We earned industry awards, including: - The Everymom’s Baby Registry Award - A feature in Glamour's “100 Best Things to Buy: All Women-Owned” - The Quality Edit's “Best of 2024: Parenting” - Four features on Forbes Vetted Every achievement is a testament to the passion of our team, the support of our partners, and the love from our incredible community. We’re excited for another year of comfort, connection, and creativity. From the bottom of our hearts, thank you! We can’t wait to see what 2025 has in store for all of us. #LittleSleepies #YearInReview

Happy Holidays from all of us at Little Sleepies ✨🎄 As the year comes to a close, we’re reflecting on all the joy, love, and cozy moments shared with our incredible community. We’re beyond grateful to be part of your family’s traditions — the playtime adventures, bedtime stories, matching moments, and hospital homecomings. Every photo we see and story we read reminds us why we do what we do: to bring comfort, quality, and a little extra joy to families. Wishing you and your loved ones a season filled with warmth, laughter, and endless snuggles. Thank you for making Little Sleepies part of your story — we can’t wait to share even more special moments together! #LittleSleepies #HappyHolidays

💛 Spreading the Love on Giving Tuesday 💛 At Little Sleepies, giving back has always been part of our mission. Today, we join a global community in spotlighting the nonprofit organizations making a meaningful difference in our world. Since the beginning, we’ve partnered with Alex's Lemonade Stand Foundation, donating a portion of every purchase to fund research and provide support for families facing childhood cancer. This year, we deepened our partnership with Baby2Baby by contributing product samples and making a financial donation to assist with Hurricane Helene relief efforts. This #GivingTuesday, we’re reminded of the incredible impact our community makes possible. Thank you for helping us spread love, hope, and care. Together, we can create a brighter future for everyone involved. 🌟 #LittleSleepies #AlexsLemonadeStand #Baby2Baby

Just in Time for the Holiday Season! ✨🎄  We’re thrilled to announce our latest collaboration with Shutterfly, featuring holiday ornaments and seasonal cards that match your favorite Little Sleepies prints—bringing even more magic to your celebrations! We set out to create a thoughtfully curated assortment that would resonate with both #LittleSleepies and Shutterfly customers. Narrowing down our incredible holiday collection to just five featured prints was no easy task, but we’re thrilled with the final selection and how beautiful the coordinating cards turned out. This partnership is all about transforming your cherished traditions into lasting keepsakes, honoring the little details that make your holidays truly one of a kind. #LittleSleepiesXShutterfly #FamilyMoments #Holiday

A BIG Little Sleepies moment! ✨ This week, Little Sleepies lit up #TimesSquare with a billboard takeover featuring our Holiday Collection! Seeing our brand shine in one of the most iconic locations in the world was truly magical. What made it even more special was being surrounded by friends, family, and members of our community who have supported us every step of the way. Moments like this remind us why we do what we do—to bring joy, comfort, and connection to families everywhere. Thank you to everyone who made this milestone possible—especially to our incredible partners at Shopify. We’re so grateful for their commitment to helping businesses like ours reach new heights. This moment belongs to all of us! #LittleSleepies #TimesSquareTakeover #Holiday #CommunityMatters

We couldn't ask for a better cause or a better partner!🍋 Thank you for the work you do, Alex's Lemonade Stand Foundation and THANK YOU to our entire community & team for helping us reach this momentous milestone.

This May, we're honoring AAPI Heritage Month by celebrating the diverse cultural backgrounds that define our incredible team! Today, we're excited to highlight our VP of Growth Marketing, BumSoo Kim, MBA. In this insightful Q&A, Bumsoo shares personal anecdotes & family traditions, demonstrating how cultural roots can influence leadership and creativity. His perspective is a reminder of the incredible impact that embracing our unique backgrounds has on creating a dynamic workplace. #AAPIHeritageMonth #DiversityAndInclusion #Leadership #Culture #GrowthMarketing #LittleSleepies

We're thrilled to announce that our founder, the mama of Little Sleepies, Maradith Frenkel, has made Inc.’s Female Founders 250 list! This recognition is a testament to Maradith’s vision, leadership & endless dedication to making Little Sleepies more than just a brand, but a community — one that values comfort, quality, inclusivity, & JOY. Our success at Little Sleepies is a reflection of her vision, and this honor underscores the significance of female leadership in transforming ideas into impactful businesses, paving the way for future generations. Join us in celebrating this amazing achievement and in appreciating the hard work and dedication of all the women leading the way in business. Here's to Maradith & to all the female founders out there making BIG dreams a reality! 🎉 #LittleSleepies #WomenInBusiness #FemaleFounders #Entrepreneurship #Leadership