earthy

Empowering people to take ownership of their health is the earthy mission for 3 main reasons:   1. The Food System is Broken   There's plenty of blame to go around. in 1980, "USDA and HHS collaboratively issued nutrition and your health: dietary guidelines for Americans, which described seven principles for a healthful diet to help healthy people in making daily food choices" how did that work out? spoiler alert, it's been an absolute disaster. During this time, highly processed food became the lion's share of the American diet. As a youngster, I remember learning about the food pyramid, which places bread, cereal, rice and pasta at the foundation. It sounds ridiculous now, but kids don't know any better. They're being fed low quality food and even lower quality information. While unwinding decades of misleading or even outright incorrect dietary advice will take time, we intend to be a driver for this change in the years to come. For now, earthy is disrupting the supplement industry with traceability, 100% organic ingredients, and honest labeling. 2. Convoluted Dietary/Health Advice   To make matters worse, social media companies and internet search engines (including youtube) censor information (that sometimes later turns out to be correct) if it doesn't fit the "narrative." Whether the ongoing battle over health/diet related information is malicious or not is up to you to decide; regardless of intent, the end result is people feeling isolated, eating poisonous food and drinking diabetes in a can.   So there you have it. You're on your own. Go get em', Tiger. That's the message that people who are striving to improve their health receive when they open their browser or social media. People are in a tough spot trying to figure out what is "healthy" or "clean." In a world where transparency is the norm, these folks have more ability to improve their health and navigate the convoluted waters of health, fitness and diet. 3. You Are the Best Advocate for Yourself   Nobody will advocate for your health more than you. We know this inherently, yet somehow the food industrial complex has overtaken our sense-making when it comes to what we put in our bodies. Your body is your mind and soul's vehicle to experience life, and when it breaks down, everything comes to a screeching halt. Whether you are in good health today or not is irrelevant. Just like a vehicle, the body requires constant maintenance to improve its longevity.   Taking ownership of our collective health requires decentralized strategy. So let's just go back to our roots. Through movement, proper nutrition, connection with earth and other people, incredible healing is possible. Taking ownership of your health means getting back in the driver's seat of your most precious vehicle, your body.   I hope this helps explain why our mission is to empower people to take ownership of their health. Now go outside!