LiveRamp

Linear TV? So 2010s. Two-thirds of the U.S. are streaming shows now, and the explosion of CTV is changing the game for the advertising industry. In the newest episode of "Here's the deal..." LiveRamp’s Adam Paul spills the secrets on why Connected TV is exploding in popularity and how advertisers and publishers are unlocking huge potential. Hint: it’s all about the data!

Too often I see marketing plans that are all about "beating last year's numbers." But we need to think bigger, people! Make bold moves with technology that grow your business into new areas. In this article, I'm excited to share how innovative companies like Eli Lilly and Company and Delta Air Lines are transforming customer experiences through data collaboration. By unifying and harnessing data, they deliver personalized, seamless journeys that build long-term loyalty.

What’s the most satisfying part of your job? We want to hear about those little victories that make your day! ✨🏆

Plan your schedule for Advertising Week New York with LiveRamp sessions from the Data Collaboration & Decisions track. Discover techniques for developing strategic decisions through data, using location intelligence in ads and more. Explore the track 👉https://bit.ly/3ZDYFnQ *More content is added almost daily; keep checking back for new sessions and speakers! #AWNewYork24

60% of companies are already collaborating with data—are you? 🤔

Leading marketers understand that playing it safe won’t cut it anymore. My latest LinkedIn article dives into how some of the most innovative companies in the world are using data collaboration to achieve real breakthroughs—like reaching untapped rural audiences through a media network or boosting incremental sales by 2.5x with advanced measurement solutions. These aren’t just minor wins; they’re bold moves driving serious growth. Whether it's launching new brand partnerships or creating connected shopping experiences, our clients are setting new benchmarks. I hope you'll explore these strategies and see how you can apply them to your own business.

Cheers to our powerhouses! 🥳 Join us in celebrating Samantha Pfeiffer and Kimberly Bloomston, two incredible women from LiveRamp who are being recognized for their groundbreaking contributions to tech! Samantha is honored as a Talent Acquisition Leader, fostering inclusivity and diversity, while Kimberly is making waves as a Women of Impact honoree, inspiring the next generation of leaders. These two are paving the way for a more equitable future in tech and we’re so proud to have these trailblazers in our corner!

One in four media dollars is wasted. But it doesn’t have to be this way! LiveRamp PMM Chelsea Heredia (Eaton) lays out exactly how to stop wasting media dollars and start maximizing ROI in our new episode of 'Here's the Deal...' 💸

Introducing Bonbon's Open Identity Manager: Revolutionizing Cookieless Monetization for Publishers Today, we're excited to unveil the Open Identity Manager (OIM), our latest innovation designed to help enterprise publishers like a360media stay ahead in the cookieless future. In partnership with LiveRamp, The Trade Desk, and other cookieless ID providers, OIM is now an integral part of Bonbon’s platform, empowering publishers to boost registration and enhance monetization with privacy-centric identifiers. With OIM, publishers can simplify and automate the generation of server-side cookieless IDs seamlessly integrating with major identity standards like RampID, ID5, and UID2. Bonbon’s OIM module not only simplifies the standing up a publisher Single Sign-On (SSO)  but also offers native integrations with ESPs and GDPR-compliant data collection – all while driving significant increases in CPMs. We’re already seeing incredible results: a360media has leveraged Bonbon to increase cookieless CPMs by over 250%, demonstrating that our platform is not just about better monetization—it's about re-enabling addressable advertising in a post-cookie world. This launch underscores Bonbon’s commitment to creating a more rewarding web for consumers and a more profitable future for publishers. As the challenges of cookie deprecation continue to intensify, Bonbon is here to offer a transparent, effective, and scalable solution. Special thanks to Lucy Rogers and Travis Clinger and the partnership team at LiveRamp, and to Andy Wilson and his forward-thinking teams at a360media, for embracing this transformative approach. Stay tuned—this is just the beginning. When it comes to solving the cookie problem, Bonbon is bringing something even sweeter to the table. 🍬 You can read more about the OIM launch here: https://lnkd.in/gEy75iUz?

What does advancing the industry mean to you? We asked industry leaders to share their vision. Up next, LiveRamp CEO Scott Howe. At #ADVANCESmartly24, Scott Howe will dive deeper into how the future of advertising can balance creativity with technology, while staying privacy-focused and impactful. Get ready for insights that challenge the status quo and push the industry forward: https://bit.ly/3YV5aCv