Localize

Another big milestone today! We are celebrating Devin Vinson as he marks one year at Localize. With all he's accomplished, it truly doesn't feel like it's only been a year! 1️⃣✨👏 From our CEO, Brandon Paton: "Devin’s first year as Product Manager at Localize has been a great success. Over the past 12 months, he’s played a key role in launching new product features, incorporating valuable customer feedback, and helping shape the product roadmap. Devin has worked closely with different teams to make improvements that have positively impacted our product and customer experience. His commitment to delivering meaningful updates has helped Localize better meet customer needs. We’re excited to see how he’ll continue contributing to Localize’s growth. Congratulations on your first anniversary, Devin!" We're so lucky to have Devin onboard! 🎉💯

We're stoked to recognize Graham Farrell as he marks two years on the team! 🤟🎸🎇 Graham's manager, our Head of Customer Success, had a few words to celebrate this milestone. "Over the past 2 years Graham has made a significant impact in managing our current customers and showcasing our platform to prospects. Graham has a passion for localization and Customer Success. He’s a natural at consulting with our customer base to assure they’re fully they’re fully utilizing our translation management system and exploring all localization opportunities. Graham helps our customer base yield success through automation consultation, feature adoption, seizing recommended language/geo opportunities and talking to the key performance indicators that matter most important to our customers." Here's to many more, Graham!! 2️⃣👏

🏥 Translation is a critical part of the healthcare system. Over 25 million Americans have limited English proficiency, meaning they speak little to no English. Language shouldn’t stand in the way of access to medical care — or impact the quality of that care. Translating websites isn’t just about compliance with federal laws. 𝙄𝙩’𝙨 𝙖 𝙢𝙖𝙩𝙩𝙚𝙧 𝙤𝙛 𝙥𝙖𝙩𝙞𝙚𝙣𝙩 𝙨𝙖𝙛𝙚𝙩𝙮, 𝙩𝙧𝙪𝙨𝙩, 𝙖𝙣𝙙 𝙞𝙣𝙘𝙡𝙪𝙨𝙞𝙫𝙞𝙩𝙮. That’s why we put together a guide that shows why it’s essential to translate healthcare and hospital websites. It has insights about state and local language accessibility laws, the top reasons why health networks are already translating, and actionable insights into how to make your website multilingual. Get your copy here 👉 https://hubs.ly/Q02WYZ6P0

👻 Think Halloween is universal? Here’s why your campaign might be scaring off global audiences… Halloween isn’t all about pumpkins, costumes, and trick-or-treating. 🎃🥸🍬 Celebrations vary around the globe. Understanding these traditions is extremely important for global brands, that is, if you don’t want to scare off your audience. Let’s take a look at how different regions celebrate this spooky season. 👇 💀 Mexico: Día de los Muetros (Day of the Dead) Celebrated on November 1-2, Día de los Muertos is dedicated to honoring deceased loved ones. Families build colorful altars, decorate with marigolds, and offer food to welcome the spirits. For brands, recognizing Día de los Muertos as a celebration of life rather than a spooky holiday is key to resonating with this audience. 🕯️ Philippines: Pangangaluluwa Filipinos observe Pangangaluluwa, where people go door-to-door singing and asking for prayers for the dead. It’s a more solemn tradition, reminding us that not all Halloween celebrations are commercialized. Sensitivity to these differences can help brands communicate with their audiences with empathy. 🔥 Ireland: Samhain Origins Halloween actually originated from the Celtic festival of Samhain in Ireland, a time when people lit bonfires to ward off spirits. Today, Halloween in Ireland is full of traditional activities like apple bobbing and bonfires. Acknowledging this heritage can build deeper connections with Irish audiences, showing respect. Capturing the cultural nuances that make each audience feel seen is what localization is all about — not just translating words. To really connect, it’s all about meeting your audience where they are and embracing their traditions. 🧡 Have you seen any Halloween campaigns that nailed it (or missed the mark)? Let us know in the comments! 👇

📌 Quick Tip: When deciding what content to localize for new audiences, it’s typically best to start with your most popular content and scale from there. You can localize anything — from websites to apps and marketing assets. You should think about translating all of your content that is relevant to your customer experience, such as: ✔️ Landing pages ✔️ Product pages ✔️ Help docs ✔️ Pricing pages ✔️ Contact links But, localizing your most popular content first is much more affordable than creating new international content from scratch. So, start with your most popular content, and scale your efforts from there. 💪 #localization #translation #contentlocalization

#Localize just launched another UI enhancement! 📣 Revamped Glossary Pack UI 📣 Localize’s Glossary Pack interface was just completely redesigned! Managing glossary packs is now easier than ever with this major UI update. Featuring improvements like: 🪄 Cleaner, sleeker layouts 🧠 Intuitive, seamless controls This update is all about enhancing Localize’s usability and increasing the efficiency of translation management. 👀 Have you had the chance to check this update out yet? If not — read all about it here: 👉 https://hubs.ly/Q02VRb6q0 Let us know what you think of this update in the comments! ⬇️

🤔 Did you know…. 25 million Americans have limited English proficiency, often speaking another language in their home. Meaning, website translation isn’t just a “nice-to-have” anymore. It’s a necessity. Translating digital content helps you: ✅ Expand your reach ✅ Enhance user experiences ✅ Increase engagement with non-English-speaking audiences For industries like: 🏥 Healthcare organizations 🤖 SaaS companies 🛒 Ecommerce sites This means building stronger customer relationships, staying ahead of competitors, and complying with federal language laws. Here at #Localize, we’ve helped thousands of companies quickly translate to ensure that their websites, web apps, marketing materials, and more are accessible to all users. If you’ve thought about translating, but aren’t sure which languages to start with, we put together a guide of the most common languages spoken in each state. 👇 Plus, if you need any advice on how to get started with translation, send us a DM! https://hubs.ly/Q02VGFFz0 #translation #localization #marketexpansion

Would it surprise you to learn that Localize started as a side project? 🌱 Frustrated by the inefficiencies and mindless copy-pasting code and navigating complex files for endless hours — our Founder, Brandon Paton had an idea: 💡 “𝘐𝘧 𝘰𝘵𝘩𝘦𝘳 𝘵𝘰𝘰𝘭𝘴 𝘤𝘢𝘯 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘯𝘰-𝘤𝘰𝘥𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴, 𝘢 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘮𝘦𝘵𝘩𝘰𝘥 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢𝘱𝘱𝘭𝘪𝘦𝘥 𝘵𝘰 𝘵𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘪𝘰𝘯.” From that single idea, Localize was born — not with a grand launch or from a big investment. But with late nights, hard work, and a vision to change the way engineers approached translation. Like any other startup, Localize faced its fair share of hurdles. Easily the most daunting one was creating a universal tool that could seamlessly integrate with any web application across all browsers — flawlessly. Through it all, the Localize team grew by: ✔️ Eagerly learning how to make a meaningful impact on users ✔️ Prioritizing accessibility to the solutions by offering affordable options ✔️ Actively listening to insights provided by clients The lessons learned by the team early on are still true today. 🌟 𝙏𝙧𝙖𝙣𝙨𝙡𝙖𝙩𝙞𝙣𝙜 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙨𝙝𝙤𝙪𝙡𝙙𝙣’𝙩 𝙗𝙚 𝙖𝙗𝙤𝙪𝙩 𝙝𝙖𝙫𝙞𝙣𝙜 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙧𝙚𝙨𝙤𝙪𝙧𝙘𝙚𝙨. 𝙄𝙩’𝙨 𝙖𝙗𝙤𝙪𝙩 𝙥𝙧𝙤𝙫𝙞𝙙𝙞𝙣𝙜 𝙢𝙚𝙖𝙣𝙞𝙣𝙜𝙛𝙪𝙡 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 𝙩𝙝𝙖𝙩 𝙙𝙞𝙧𝙚𝙘𝙩𝙡𝙮 𝙞𝙢𝙥𝙖𝙘𝙩 𝙚𝙣𝙙-𝙪𝙨𝙚𝙧𝙨. Meaning, that every business should be able to provide digital content to Internet users across the globe in a language they prefer and understand. What began as a simple idea has evolved into one of the industry’s most trusted translation tools. Curious to learn more about Localize’s story and our plans for the future? 🚀 Check out our blog! 👇 https://lnkd.in/gJa97dwN #Localization #Translation #GlobalBusiness #GlobalGrowth

🌍 𝙏𝙝𝙞𝙣𝙠𝙞𝙣𝙜 𝙖𝙗𝙤𝙪𝙩 𝙚𝙭𝙥𝙖𝙣𝙙𝙞𝙣𝙜 𝙜𝙡𝙤𝙗𝙖𝙡𝙡𝙮? Translation alone won’t cut it. Localization is a game-changer when it comes to expanding into global markets. Localization isn’t just about language — it’s about adapting your entire experience for new audiences. 💡 In our latest guide ‘What is Localization?’ we break down: ✔️ The difference between translation and localization ✔️ Why a successful localization strategy can boost market penetration, enhance customer experience, and increase brand loyalty ✔️ Key steps to build a localization plan that helps your product resonate across regions With key insights like: 🔑 Why cultural adaptation isn’t optional 🔑 How localization drives competitive advantages in new markets 🔑 How to create experiences that feel “native” to every user You’ll learn how to create and execute a successful localization strategy. Download the full guide to explore how localization can fuel your success in international markets. 🚀 👉 https://hubs.ly/Q02TSf0v0 #localization #globalbusiness #customerexperience #globalexpansion

💫 Exciting news from #Localize! 💫 We’re thrilled to be celebrating our commitment to providing valuable, innovative solutions for our customers with 5 key badges from G2. 🏅 These badges are a reflection of our commitment to deliver robust, user-centric solutions with unmatched support to our customers. We couldn’t have done it without our amazing customers, whose feedback is what drives us to keep improving and innovating every day. 🙌 #Localization #Translation #GlobalGrowth #GlobalBusiness