MADO

Insights-savvy leaders know the power of consumer data. But too often, it can feel like your work results in yet another PowerPoint presentation—delivered, but never acted on. The insights are there, powerful even! But they get lost, sitting metaphorically in a forgotten filing cabinet. At MADO, we understand that your role isn’t just about collecting data; it’s about driving action and contributing to the company’s overall success. You want your findings to inspire real innovation in #design and #marketing strategies, not just sit on a shelf. Assisting you in putting insights into action is our sweet spot. MADO specializes in helping leaders in #food #beverage #athleticwear #furniture and much more create compelling buy-in across teams. We don’t just deliver insights—we create beautifully designed reports, clear opportunity spaces, and actionable roadmaps that turn data into transformative strategies. Ready to get things moving within your organization? Let MADO help you translate your insights into action that drives product innovation and marketing success. Get the conversation by sending us a message at info@lookwithmado.com. #consumerinsights #consumertrends #trends #trendresearch #insights #strategy #management #innovation #womenowned #insightsagency

In the midst of a luxury market downturn, there's another group driving big spending trends elsewhere: teenagers. 💸 Our latest Consumer Trends report dives into the question—are parents passing their spending power to their kids? Read the full report to learn more about how brands are adapting to this shift.

Is staying "on-trend" holding you back from real innovation? It’s easy to get caught up in the present-day trend cycle—everyone wants to ride the wave of “what’s now.” But what if chasing trends is the very thing keeping your ideas stuck in the same old patterns? At MADO, we see this mindset all too often. Companies eager for the next incremental win, the next "right-now" solution, often miss the bigger picture. But what if you shifted focus and looked further ahead—five, even ten years into the future? What if you asked: What will seem bold today but be the standard tomorrow? Here’s what happens when you break the trend bias bubble: 🔦 You gain a fresh perspective, seeing solutions your industry hasn’t even considered. 🔮 You move from a defensive stance (always playing catch-up) to creating the future. 🚀 You give your team the space to explore oblique strategies that could lead to the next big breakthrough. At MADO, we partner with leaders to tackle these challenges head-on. We don’t just inspire; we provide actionable roadmaps that align with your business objectives, helping you look beyond the immediate and toward the visionary. Is it fun? Absolutely! But we also take the job seriously, and design the work to deliver results. In order to go somewhere extraordinary, we'll admit it does require taking a big leap. After all, we never would have landed on the moon without the willingness to explore the unknown. Are you ready to make that leap? With us on your team, we promise to help you embark on this journey while feeling inspired and supported on the way. For those ready for a bold approach, reach out to us at MADO. Together, we can craft a custom game plan that unlocks the breakthroughs your team is looking for. #lookfarther #consumerinsights #design #research #strategy

The MADO team is heading to Milwaukee, Wisconsin next week! If you or someone you know might want to schedule a meet up while we're there, let's connect. Who We Are~  MADO is a certified #WomenOwned Consumer Insights & Innovation Strategy Agency based in Portland, OR. We specialize in: ◼️ Conducting both qualitative and quantitative research on current and future consumer needs, values, and behaviors. ◼️ Translating those insights into strategic innovation opportunities for product brands. If your #insights, #design, or #innovation team is curious about: 🔍 What's next for your brand 🔍 Where people and trends are headed 🔍 Identifying emerging design opportunities We’d love to chat while we’re in town! DM me to schedule a meetup #ontheroad #IRLmeetups #Wisconsin

Founders on the Road // Great to get up to Seattle last week and visit some impressive Design teams doing incredible work! We had some great conversations about #insights #innovation and the creative power of #play 🤸✨ with old colleagues and new friends. Noticing a big interest in driving strategic focus x momentum in creative teams right now, which we are HERE FOR. Stay tuned for some MADO workshop and program offerings on these topics. ✨🚀 Also had to get out to the waterfront and see one of my favorite #richardserra sculptures of course!

What is your research cadence? Understanding your customers isn't a one-and-done activity. In this post, our partner Jaclyn talks about what this meant for a recent client.

We look into where #innovation is happening to address #doctorshortages and how #womens #sports are driving culture today in our latest newsletter! 🗞💫

"LOOK FAR": one of our guiding principles at MADO. Look Far to us means... ⚪ Not being satisfied with the status quo. ⚪ Looking beyond the immediate and into the unknown. ⚪ Observing the fabric of people and culture. ⚪ Pushing boundaries and being bold. Do you identify with this? Come look further ahead with MADO! #consumerresearch #insights #agency #futures #consumertrends #research #strategy #design

As inflation holds steady, some surprising trends are popping up in reaction—home improvement projects are slowing down, interest in perfumes is rising, and consumers perspectives on fast food are shifting. Get the scoop in our latest "Signal Share" consumer trend roundup 👀 #trendreport #trends #fragrance #fastfood #food #homeimprovement #economics #news #consumertrends #consumerresearch

Did you know Gen Z workers are transforming cubicles into their personal havens (if they’re lucky enough to snag one)? And which platform is currently leading the streaming wars (the answer might surprise you)? Check out our latest blog post for a deep dive into these trends and more. "Signal Share" is MADO's biweekly exploration of the hottest #consumertrends, insights and cultural shifts shaping our world Read to stay ahead of the curve and see how these trends could impact your industry 📡✨ #trends #GenZ #workspacedesign #futureofwork #streaming