Lotame

🚀 𝗕𝗶𝗴 𝗡𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝗟𝗼𝘁𝗮𝗺𝗲𝗅 🚀 We're excited to unveil Lotame Curation, our latest solution designed to solve addressability gaps and enhance global advertising performance. 🌍📈 In today’s complex digital advertising environment, marketers face numerous challenges like reduced visibility of valuable inventory, pricing pressures, and technology inefficiencies. Lotame Curation is here to change that. Our new audience offering, available across North America, EMEA, and APAC, empowers media buyers with: 🎯 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Custom audiences built with cookieless publisher data, engineered for KPI excellence. 🔍 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Unique Ah-Ha moments with data-driven and contextual targeting packages. 💼 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Seamless reach to high-value audiences to surpass your campaign goals. 💡 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 & 𝗖𝗼𝘀𝘁 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Streamlined operations, saving on data/tech fees and maximizing working media dollars. Learn more here ➡️ https://hubs.li/Q02Lg2g20 Andy Monfried | Eli Heath | Ken Zachmann | Lotame

The countdown to DMEXCO - Digital Marketing Expo & Conference is on! 🚀 We can't wait to share our data-driven insights with you. Will you be joining us? Christopher Hogg | alison harding | Ross McMillan | Paul Calver https://hubs.li/Q02MT4pW0

🚀 En las últimas semanas, tuvimos el placer de visitar varios equipos en IPG Mediabrands Argentina, incluyendo DF Entertainment, Corven y Toyota, para brindar un entrenamiento en profundidad sobre el uso de nuestra plataforma en Lotame. En nuestras sesiones, nos enfocamos en capacitarlos para gestionar de manera más efectiva sus datos 1st & 2nd party, además de explorar cómo pueden integrar fácilmente cualquiera de nuestras más de 5.000 audiencias a sus campañas. Juntos trabajamos en identificar los segmentos clave a los que podemos apuntar en las campañas que están por venir, asegurando que sus estrategias siempre estén a la vanguardia. Un agradecimiento especial a Agustina Cabrera, Juanita Urrutia Rey, Diana M. Esquivel Calderón y cada uno de los líderes por recibirnos junto a sus equipos, estoy seguro de que veremos excelentes resultados de esta colaboración! 💪🏼 ✨ #marketingdigital #data #segmentación #lotame #trabajoenequipo #audiencias

🔍 Supercharge your political campaign marketing with Data Empowered Political PMPs! As the 2024 election heats up, precision targeting is key. Our latest post reveals 4 powerful tips for using data-driven strategies to reach the right voters at the right time. From political affiliations to swing states and moderates, ensure your campaign cuts through the noise. 🗳️ 👉 https://hubs.li/Q02MJFH10 #DataEmpowered #PoliticalMarketing #Election2024 #ProgrammaticAdvertising #AudienceTargeting

"Be more efficient". “Do more with less”. “Personalise every interaction”. It’s the soundtrack to every advertiser’s waking nightmares. As Nishanth Raju, Managing Director APAC at Lotame, shared recently, the competing pressures to deliver effectiveness without risking efficiency have reached a boiling point. The cost of running ads is up along with inflation, but addressability and brand safety are down. This is where curation comes in. It's poised to transform the advertising industry and reverse brand and agency fortunes. Read more from B&T https://hubs.li/Q02MzxGq0

SSPs are BACK! 💪 From their humble beginnings to programmatic powerhouses, SSPs have evolved to meet the ever-changing ad industry. Now they're breaking barriers with curation, optimizing supply chains, and fostering direct advertiser-publisher relationships. Read more about the SSP evolution and why curation is their secret weapon: https://hubs.li/Q02MmtZ40 #SSPs #DigitalAdvertising #Curation #Programmatic #AdTech

Lotame launches Curation solutions! 📰 Supercharge your PMPs with: Enhanced Performance & Custom Audiences: Achieve your KPIs with precision-targeted, cookieless custom audiences. Boosted Campaign Effectiveness: Integrate data, media, and optimization for campaigns that not only meet but exceed your goals—perfect for uncovering high-value audiences. Valuable Insights: Gain unique consumer insights with Lotame Analytics, helping you target those hard-to-reach audiences with data-driven strategies. Efficiency & Cost Savings: Reduce your operational workload and data/tech fees while maximizing working media dollars for faster, more effective campaigns. https://hubs.li/Q02MbqF60

#VisiónInsider 🟣 🚀 Sebastian Yoffe, de Lotame: la IA como una aliado indispensable en el futuro del marketing 🟪 🚀 Sebastian Yoffe, Managing Director para América Latina y el mercado hispano en Estados Unidos de Lotame, comparte su perspectiva sobre la forma en la que las herramientas de IA están redefiniendo la industria publicitaria. ▶️ “Dos niveles de IA competirán por la cuota de mercado en la atención del marketing: servicios de IA especializados entrenados con datos propios de una organización, y IAs generalistas que cualquiera puede usar pero que producen resultados mediocres”, explicó. https://lnkd.in/drPGkzKa

What's the deal on curation? Why is everyone talking about it? How is it different than traditional media buying? 🧐 Check out this explainer to learn what all the buzz is about, plus some step by step ways to get started. https://hubs.li/Q02LYq9Z0 #ProgrammaticCuration #MediaBuying #DigitalMarketing

Navigating the data landscape to gain actionable insights is no easy feat. 🤯 From data overload to siloed platforms, marketers face many hurdles in extracting value from their data. Lotame's Kristen Whitmore teaches us how to address these challenges and turn data into effective marketing strategies. 🚀 #DataDrivenMarketing #MarketingInsights #Analytics