🍔 National Cheeseburger Day is coming! 2+ years of data shows our mostly GenZ audience LOVES burgers and related content performs above average. • 𝟰.𝟮𝗠 𝘈𝘷𝘦𝘳𝘢𝘨𝘦 𝘐𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴 • 𝟰𝟯𝟱𝗞 𝘈𝘷𝘦𝘳𝘢𝘨𝘦 𝘓𝘪𝘬𝘦𝘴 • +𝟮𝟮𝟵.𝟵% 𝘏𝘪𝘨𝘩𝘦𝘳 𝘐𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴 vs. average content • +𝟮𝟭𝟰.𝟴% 𝘏𝘪𝘨𝘩𝘦𝘳 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 vs. average content
Low Battery
Online Media
Miami, Florida 3,986 followers
50M+ next-generation superfans of music & culture
About us
Low Battery is the home for next-generation superfans of music & culture. We're one of the largest social-first publishers in the world with an audience of 50M+ across 9 brands covering passion points relevant to youth culture. Our largest brand RapTV (@rap) started in 2016 and quickly became the largest social-first platform for Hip Hop & Culture with an audience of 25M+. Along the way we've created internet defining formats for social and grew 8 other brands in latin, pop and country music as well as gaming & fashion.
- Website
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http://lowbattery.xyz
External link for Low Battery
- Industry
- Online Media
- Company size
- 11-50 employees
- Headquarters
- Miami, Florida
- Type
- Privately Held
Locations
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Primary
Get directions
Miami, Florida 33137, US
Employees at Low Battery
Updates
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Travis took home the crown in our 4th annual 𝐑𝐚𝐩 𝐌𝐚𝐝𝐧𝐞𝐬𝐬, Hip Hop's largest fan-voted award, and it was our biggest year yet. • 120M+ impressions • 20M+ audience votes • 100k+ web brackets completed • 2.7M+ site visits • 312k+ unique site views • 2:30+ average website time Each year we've driven more & more engagement to this event... But what sets Rap Madness apart from other music awards? 𝐖𝐞 𝐋𝐞𝐭 𝐓𝐡𝐞 𝐅𝐚𝐧𝐬 𝐃𝐞𝐜𝐢𝐝𝐞 Rap Madness is a 100% fan-voted tournament. By allowing our fans to decide the winners, we keep them engaged throughout the 4-week tournament, encouraging them to return and continuously vote for the artists they believe have been the best over the last 12 months. 𝐖𝐞 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐁𝐮𝐲 𝐈𝐧 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐚𝐧 𝐎𝐧𝐥𝐢𝐧𝐞 𝐖𝐞𝐛 𝐁𝐫𝐚𝐜𝐤𝐞𝐭 Last year traffic broke our website. So we invested in a custom web-app for our fans to complete brackets before the tournaments starts...a la ESPN's March Madness. This increased engagement & incentivized fans to follow the tournament closely, track their bracket's percentile ranking and win a cash prize for a perfect bracket. 𝐖𝐞 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐝 𝐃𝐚𝐭𝐚 Over the past 4 years we collected data on Rap Madness and used passed success & failure to inform content strategy. This helped us generate 120M+ impressions and a 200% increase on shortform video viewership. Stay on the lookout for more exciting digital activations across our network throughout the back half of the year!
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Low Battery reposted this
It means "Creation Of Kings Everywhere" - get your head out of the gutter! Congrats to the team at RapTV on making the news again with another viral episode of their hit show Fame & Flavor! https://lnkd.in/ghK5uUmH