Luminate

This summer — forever to be remembered as “Brat Summer” — Sabrina Carpenter, Charli XCX and Chappell Roan hit the zeitgeist, and despite their unique sounds, all three women target very similar audiences. What we aim to understand through our data in Luminate’s Artist & Genre Tracker (collected in August 2024) is who their music resonates with as well as how their audiences differ. While Gen Z are Chappell Roan’s largest fan group at 51%, Millennials are Charli XCX’s largest fan group at 35% and Sabrina Carpenter has a strong mix of both groups with 31% Gen Z and 34% Millennial. Read more: https://lnkd.in/g6EBxzpX

We had a blast at our first-ever Brand Summit this week, featuring a special session with music legend Mary J. Blige. To learn more about how we help brands stay culturally connected, visit luminatedata.com/brands

Curious about the future of streaming? Join us for our upcoming webinar, "Streaming Hits or Misses: Was Big Spending Worth It?" on Thursday, October 17, 2024, at 3 p.m. EST / 12 p.m. PST. Industry experts Mark Hoebich (EVP, Luminate), Jimmy Doyle (Director, Film & TV), and Tyler Aquilina (Media Analyst, VIP+) will explore the evolving streaming landscape. Topics include: 🎦 Why legacy media companies are collaborating on joint streaming ventures 📊 Key data on content output, viewership, and subscriber behavior 📈 Analysis of Netflix’s market dominance 📺 Strategies to track and boost audience engagement Stay ahead in the streaming wars—register to attend today!

As the global music industry continues to evolve, the shift from Ad-Supported tiers to Premium subscriptions becomes more vital for increasing average revenue per user (ARPU). Understanding these trends not only clarifies the current state of the market but also equips stakeholders with the knowledge needed to anticipate future revenue streams. According to Luminate music consumption data, the proportion of U.S.-based streaming from Premium subscriptions has grown over time, contributing to rising value with respect to downstream royalty payouts. Read more: https://lnkd.in/gm7QhuEf

Big news! As revealed by Ad Age this morning, we just launched the new "Luminate Index." The tool is a data-backed influence score that helps brands, labels, artists and agencies stay informed in order to make the most effective music partnerships decisions. Learn more here: https://lnkd.in/es43amCx #brandmarketing #advertising #brandpartnerships #musiccampaigns #music #data #marketing #brands

Entertainment is culture. Culture is audience. On October 8, Luminate is hosting a series of intimate conversations with entertainment brand and data experts, featuring special guest, Iconic Grammy and Emmy Award-winning and Oscar-nominated artist, actress, producer, and entrepreneur, Mary J Blige. Space is very limited, but if you’d like to join us, please apply: https://lnkd.in/gaza-bBz

August data reveals that Emmy nominations lead to significant spikes in viewership. A standout example is Hacks, which experienced an impressive surge in minutes watched following the awards (see graph below). Baby Reindeer and Shōgun also saw notable shifts in their viewership trends after their Emmy wins. These surges underscore the powerful impact of awards on audience engagement and viewership momentum. Read more of Carolyn Finger's analysis here: https://lnkd.in/gTYhkgjx

Last month, Scott Ryan, Luminate’s EVP (Commercial Music Consumption, Insights and Quansic), presented key industry updates at the All That Matters entertainment and media conference in Singapore. The presentation revealed that while local cultures strongly influence music consumption, global trends and music border-crossing are becoming more prominent. For artists and industry professionals, understanding these regional dynamics can unlock new growth opportunities. Read more here: https://lnkd.in/dA_3j46v

Check out our latest report, Streaming Hits or Misses: Was Big Spending Worth It? Streaming platforms are entering a new era—viewers are juggling multiple subscriptions with little loyalty. Our latest report, Streaming Hits or Misses: Was Big Spending Worth It?, breaks down this shift with key insights, including: - Top Originals Across Platforms - Netflix's Market Dominance - Award Show Impact on Streaming - And more! Discover how the streaming landscape is evolving. Download now: https://lnkd.in/gdAMiDKz

Curious about how your film or series is performing? Join us next week on October 2, 2024 at 3 p.m. EST/12 p.m. PST for a live virtual demo of Luminate’s Streaming Viewership (M), the analytics tool that tracks minutes watched, hours watched, and views for movies and TV shows across major U.S. streaming platforms. It’s the engine behind the Variety Streaming Originals Charts. Discover how our clients use this powerful tool to evaluate project performance, analyze competitors, and spot cross-platform trends. Don’t miss this opportunity to see how easy it is to leverage Streaming Viewership (M) for your own insights! Register here: