Luminate

Entertainment is culture. Culture is audience. On October 8, Luminate is hosting a series of intimate conversations with entertainment brand and data experts, featuring special guest, Iconic Grammy and Emmy Award-winning and Oscar-nominated artist, actress, producer, and entrepreneur, Mary J Blige. Space is very limited, but if you’d like to join us, please apply: https://lnkd.in/gaza-bBz

August data reveals that Emmy nominations lead to significant spikes in viewership. A standout example is Hacks, which experienced an impressive surge in minutes watched following the awards (see graph below). Baby Reindeer and Shōgun also saw notable shifts in their viewership trends after their Emmy wins. These surges underscore the powerful impact of awards on audience engagement and viewership momentum. Read more of Carolyn Finger's analysis here: https://lnkd.in/gTYhkgjx

Last month, Scott Ryan, Luminate’s EVP (Commercial Music Consumption, Insights and Quansic), presented key industry updates at the All That Matters entertainment and media conference in Singapore. The presentation revealed that while local cultures strongly influence music consumption, global trends and music border-crossing are becoming more prominent. For artists and industry professionals, understanding these regional dynamics can unlock new growth opportunities. Read more here: https://lnkd.in/dA_3j46v

Check out our latest report, Streaming Hits or Misses: Was Big Spending Worth It? Streaming platforms are entering a new era—viewers are juggling multiple subscriptions with little loyalty. Our latest report, Streaming Hits or Misses: Was Big Spending Worth It?, breaks down this shift with key insights, including: - Top Originals Across Platforms - Netflix's Market Dominance - Award Show Impact on Streaming - And more! Discover how the streaming landscape is evolving. Download now: https://lnkd.in/gdAMiDKz

Curious about how your film or series is performing? Join us next week on October 2, 2024 at 3 p.m. EST/12 p.m. PST for a live virtual demo of Luminate’s Streaming Viewership (M), the analytics tool that tracks minutes watched, hours watched, and views for movies and TV shows across major U.S. streaming platforms. It’s the engine behind the Variety Streaming Originals Charts. Discover how our clients use this powerful tool to evaluate project performance, analyze competitors, and spot cross-platform trends. Don’t miss this opportunity to see how easy it is to leverage Streaming Viewership (M) for your own insights! Register here:

Concerts and live events have seen record revenues and attendance in recent years, revitalizing a sector hit hard by the pandemic. However, challenges like post-pandemic “Revenge Spending” and inflation-driven ticket price sensitivity have emerged. Read more here: https://lnkd.in/gA2qmXp7 P.S. Join us tomorrow, September 25, 2024, for a live webinar with Billboard’s Eric Frankenberg, where we’ll dive into key consumer behavior trends, the link between streaming and live events, and insights for the 2025 concert season! Register here: https://lnkd.in/gC6xCf8z

Since 2013, streaming has taken over, and cable viewership and shows have been dropping—down from 330 scripted shows in 2013 to just 139 in 2023. Netflix set the stage with bingeable content, but now, platforms like TikTok are shaking up the game even more. The big question: Can traditional media balance fan-favorite IPs with fresh content, or are we headed for a new era of entertainment? Paramount+ is leading the charge in terms of streaming success among legacy media companies, with 183 billion minutes watched since 2022. This is in contrast to other platforms like Warner Bros. Discovery's Max, which has struggled to capture as much viewer attention with only 50 billion views. Read more of Keelan Brown's analysis: https://lnkd.in/gpvQHbHE

To celebrate the kickoff of Hispanic Heritage Month in the U.S. this week, we take a closer look at the Latin genre and its fans. Most recently, Luminate’s 2024 Midyear Music Report noted the genre as the fastest-growing in the U.S. so far this year. As the Latin genre continues to grow roots into the U.S. mainstream, it is imperative to understand the different fan groups within the listener base, including Hispanic and non-Hispanic Latin music fans. Read more of Alexia Chicles' analysis here https://lnkd.in/g39XtxNa

Seven years ago, Prime Video bought The Lord of the Rings TV rights for $250 million. Since then, Amazon has spent about $800 million on the first two seasons of The Rings of Power, with a five-season plan. But, just as one does not simply walk into Mordor, one does not simply get people to watch their TV show on name alone. In its first weekend, The Rings of Power Season 2 drew 2.99M views across three episodes. While Season 1 was a hit for Prime Video, becoming its second-biggest title since 2022 behind Reacher, Season 2 hasn’t kept pace, with viewership down 70% in the first 11 days, despite releasing an extra episode. If Prime Video is truly committed to five seasons of The Rings of Power, the hope remains that audiences will continue to discover the show as new seasons are released. Read more of Jimmy Doyle's analysis here: https://lnkd.in/gUgBHQcq

Coming this month: Join us on September 25, 2024 at 2 p.m. EST / 11 a.m. PST for an exclusive webinar in partnership with Billboard! Jaime Marconette (Luminate’s VP of Music Insights & Industry Relations) and Eric Frankenberg (Billboard’s Senior Charts & Data Analyst), along with industry experts, will cover: - The industry's resilience amidst price sensitivity - Emerging opportunities in the live music space -Luminate and Billboard's The Impact of Streaming and Touring Paper Register here: