By honing in on deep consumer insights, we help produce powerful products and brands that stand out from the competition, delivering growth and continued value to your customers.
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My latest newsletter just dropped! Want to hear more about how psychology affects marketing, and learn about how a fish (of all species!) has mastered the art of reputation and trust? Give my newsletter a read and subscribe. https://lnkd.in/gpHegbcD #marketing #strategy #psychology #animals
If you're a marketer, here are 5 psychological effects you should absolutely know about that'll make your strategy even more effective. https://lnkd.in/gNJbZXp9 #marketing #strategy #psychology
What makes a reliable and trustworthy brand? How do you ensure you're not diluting it? Read more with the new post below! https://lnkd.in/gYnb9aVg #brand #branding #trust #marketing
New blog post up! Let's talk about dating apps and trends and how to maintain unique positionings. https://lnkd.in/gD9WXRXn #positioning #differentiation #strategy #marketing
On this International Women's Day, let's highlight a company that is doing marketing well through ensuring DEI is taken into account. Molson Coors Beverage Company recognized that traditional hockey jerseys designed for men didn't quite translate the same way to women. Since a lot of women have long hair, their names would get obstructed on their jerseys by the hair. So what did Molson do? Move the names on jerseys down. A simple solution, but an impactful one to make sure female athletes don't get shorted on the experience. Well done, Molson! https://lnkd.in/gxDAKnp6 #diversityisgoodbusiness #internationalwomensday2024 #dei #marketing
Starting a new series called Diversity is Good Business. DEI is almost solely contained to internal practices. Let's expand that thinking and get better at catering to the diverse consumer base of every business. Starting with 50% of the population. https://lnkd.in/gNuy_NTj #dei #diversity #business #strategy #diversityisgoodbusiness
Humans value #potential so much to the point that whole industries and household names revolve around it. How can we understand and harness the biases behind the value to create more efficient #workplaces and #strategies? #GTM #marketing #product https://lnkd.in/gjGnctZG
Let's spend some time talking about #holiday #sales. They're everywhere right now, and rightfully so. This is the time of the year to snag #consumer interest in your #product or #brand. But have you thought about if your category is the right fit for holiday deals? #marketing #strategy
After working with various #tech companies, you learn the undeniable value of testing & learning models. But we should also be talking about the inherent problem with it. #marketing #customerretention #testandlearn