Luxury Daily

The intersection of sports and luxury has achieved significant attention over the years. Recently, we’ve seen luxury brands such as Louis Vuitton spending millions to reach the massive international audiences that mainstream sports provide. In a striking departure from tradition, luxury brands are no longer confining their sports marketing strategies to “old money” institutions like polo, tennis and golf. Read more: https://bit.ly/4iGvzev #LuxuryDaily #LuxuryNews #Sports

French fashion label Balmain is platforming its spring/summer 2025 collection. Enlisting French model and actress Laetitia Casta as the embodiment of the maison’s vision of modern femininity, the brand’s latest release is lensed by German photographer Juergen Teller. The campaign presents a series of intimate portraits that reflect the balance of confidence and softness, a defining trait of Balmain’s aesthetic under its current creative director. Read more: https://bit.ly/4c5biN9 #LuxuryDaily #LuxuryNews #LuxuryFashion

Spanish fashion house Loewe is following up on the departure of its artistic lead. The brand has appointed Jack McCollough and Lazaro Hernandez, founders of American womenswear label Proenza Schouler, as creative directors. The pair will succeed Irish designer Jonathan Anderson, who has stepped down from the role after a decade. Read more: https://bit.ly/4kVnpAt #LuxuryDaily #LuxuryNews #LuxuryFashion

British multinational hospitality chain Dorchester Collection is welcoming a new leader. Come June 2025, Philippe Leboeuf will step in as the company’s CEO. The award-winning hotelier will leave his current post as the managing director of Raffles London to take on the chief executive position. Read more: https://bit.ly/41LY03u #LuxuryDaily #LuxuryNews #LuxuryHotels

French fashion house Louis Vuitton is cementing its high-watchmaking credentials. A new partnership with Finnish master watchmaker Kari Voutilainen introduces the LVKV-02 GMR 6 timepiece. The limited-edition series fuses Louis Vuitton’s design language with its independent artisan partner’s expertise in handcraftsmanship, marking another step in the maison’s push for legitimacy in haute horlogerie. Read more: https://bit.ly/41HrTSm #LuxuryDaily #LuxuryNews #LuxuryWatches

“Off the Cuff” is a Q&A series from Luxury Daily exploring the career paths, current projects and next steps of those shaping the world’s best luxury brands. The interviews feature a Proust-style twist, allowing readers to get to know industry leaders on a personal level. This edition features Adelina Wong Ettelson, global head of residences marketing for Mandarin Oriental Hotel Group. In this Q&A, Ms. Wong Ettelson discusses embracing the journey – however winding, the lavish-hotel lifestyle of branded residences and taking the time to disconnect and live in the moment. Read more: https://bit.ly/4kKqhQx #LuxuryDaily #LuxuryNews

British cruise line Cunard is upgrading its fleet. A three-week transformation project involving the company's Queen Elizabeth vessel wrapped on March 14 at Seatrium's Admiralty Yard in Singapore. Several of the ship’s signature spaces have been refreshed alongside various new onboard wellness offerings. Read more: https://bit.ly/41H7oVY #LuxuryDaily #LuxuryNews #LuxuryTravel

French crystal maker Lalique is widening its global retail footprint. The company opened the doors of a new flagship in the historic Chopard Mansion on New York City’s Upper East Side on March 13. Dubbed “Maison d’Artiste,” the five-story boutique introduces an experiential, immersive shopping concept inspired by the homes of collectors and artists, inviting guests into the world of Lalique. Read more: https://bit.ly/4idA4Nj #LuxuryDaily #LuxuryNews #Lalique

Air France is looking to revive the golden age of travel. Set to debut in spring 2025 after three years of development, new luxury suites will soon grace the company’s La Première first-class cabin. A campaign film accompanies the launch, celebrating exclusivity and supporting Air France’s move further upmarket. Read more: https://bit.ly/4irjZUw #LuxuryDaily #LuxuryNews #LuxuryTravel

Air France is looking to revive the golden age of travel. Set to debut in spring 2025 after three years of development, new luxury suites will soon grace the company’s La Première first-class cabin. A campaign film accompanies the launch, celebrating exclusivity and supporting Air France’s move further upmarket. Read more: https://bit.ly/4irjZUw #LuxuryDaily #LuxuryNews #LuxuryTravel