Lockard & Wechsler Direct

#ElectionDay Reminder! 🗳️ Today, we have a chance to make our voices heard—let’s get out there and vote!

We had a fang-tastic time this Halloween! 🧛♂️ The LWD team goes ALL OUT for Spooky Season!! Check out these shots from our epic costume contest, showcasing our agency's creativity and team spirit. Which one is your favorite? 🧡 #HappyHalloween #CostumeContest

We are honored to announce that LWD has been recognized as a 2024 Power Partner Award winner by Inc. Magazine! This award recognizes companies with proven track records of supporting entrepreneurs and driving business growth. At LWD, we pride ourselves on being more than just a marketing agency—we are partners in our client's success. Whether it's delivering high-performance media strategies or optimizing KPIs across Total Video platforms, our goal is to help brands thrive. A HUGE thanks to our clients, team, and media partners for their ongoing support. Let’s keep achieving great things together! 🚀 🔗 Read more: https://lnkd.in/eV-Uz7_5 #PowerPartner #ClientSuccess #PerformanceMarketing

We are excited to have the Irvington Theater BACK in our neighborhood! After their longest intermission (being closed for nearly five years for renovations), they're celebrating with an open house this weekend and a comedy night on November 9, featuring a hilarious lineup of comedians. LWD is proud to be a sponsor of this momentous occasion! We can't wait to see the community come together to support this local gem 🎭 #SupportTheArts #CommunityOutreach

LWD is thrilled to support UNICEF USA for their iconic Trick-or-Treat campaign! 🎃 With our Founder and CEO, Dick Wechsler, now on the UNICEF NY Regional Board, we're proud to help UNICEF in their mission to provide lifesaving support to children around the world. Check out the campaign PSA we're securing media placements for! For more details, read our press release: https://lnkd.in/e7Av5stV #CharitableGiving #ToT4UNICEF #ForEveryChild

At LWD, our Total Video approach delivers full-funnel impact, driving results from awareness all the way through to conversion. How? We start at the top and work our way down through the funnel: 1️⃣ Total TV (Linear + CTV) ▶️ Build awareness with new and relevant audiences 2️⃣ Streaming Video (CTV, PC, Mobile) ▶️ Extend reach efficiently and build frequency with new prospects 3️⃣ Online Video (Desktop & Mobile) ▶️ Stay top of mind with new prospects to build momentum 4️⃣ Display (Digital Video & Display Sequential Messaging) ▶️ Drive conversions by re-engaging new prospects in the funnel #TotalVideo #PerformanceMarketing #MarketingFunnel

Today, we recognize and celebrate Indigenous Peoples' Day, honoring the rich cultures, histories, and contributions of Indigenous communities across the nation. At LWD, we stand committed to fostering inclusivity and respect, acknowledging the vital role Indigenous peoples play in shaping our society and our shared future. #IndigenousPeoplesDay

Linear TV is still a powerhouse you can’t afford to overlook 💪 While digital channels continue to grow, linear TV provides unmatched brand visibility and consumer engagement. Our CEO, Dick Wechsler, shares key insights in this Performance-Driven Marketing Institute (PDMI) Results Magazine article: https://lnkd.in/eTjQQM4s Amplify your media strategy with LWD! #MarketingStrategy #LinearTV #BrandVisibility #MediaMix

Are you ready to take on a Total Video Strategy? LWD is here to help. In our latest case study, Scott Lisk, VP of Digital Strategy & Investment, explains how we successfully transitioned our client from legacy linear TV to a total video strategy that exceeded their Cost per Sale goals by 65%! 🚀 With our proven approach, we’ll help you: 🔍 Understand your audience with precision 🎯 Establish KPIs that align across platforms 📊 Optimize campaigns in real-time for top performance 📈 Receive integrated reporting that spans across all channels Check out our blog post to learn more & to watch Scott's MediaPost presentation of this case study: https://lnkd.in/ej63mJVr #TotalVideo #AdvancedTV #VideoStrategy #PerformanceMarketing

In case you missed it – our very own Cathryn McCann took part in last week’s Performance-Driven Marketing Institute (PDMI) Fall Seminar Series panel on the "Navigating Q4 Media Madness" webinar! The group discussed how to find valuable media opportunities to finish the year off strong despite heavy ad clutter from the election, Medicare Advantage, and holiday promotions💡 Watch the recording to gain insights to make the most of Q4! https://lnkd.in/ei-gHeS5 Shoutout to the #WomensLeadershipCouncil for presenting this webinar and to the rest of the panel for a great conversation: Bluewater's Sarah Andreadakis, Hallmark Media's Amber Landry, DISH Media's Alexis Rosenberg, and THOR Associates' Fern Lee! #Q4MediaStrategy #PerformanceMarketing #TotalVideo