Miniware

Finally updated the Miniware website to actually talk about what we do. Right now, we are corporate mechanics – people who come in, look under the hood of an organization, find the bugs, and iterate through fixes. In the future though, Miniware has a very specific goal: be a company that designs companies. Not like YC – they invest in founders. We'd invest in "corporate experiments". Most of the engineering types, builders, and artists I know *like* doing something new every few months. And they aren't here to create "financial instruments", they are here to build bicycles for the mind. The team I'm building would gather every six - eight weeks, all pitch ideas, vote, go ALL in on the winner, ship it, then do it again. Usually they would be our own ideas, but occasionally we'd continue to help out other teams. How can we, as a group, best spend our time? For maximum good? Naturally, when we are all excited about something, we’ll decide to continue on the same product for another round. Or three. Add a feature, fix a bug, make part of it that much better. Continuing on something we all care about will simply be the best pitch. And if we get bored or something fails, that’s ok, because some of them won’t. With good feedback loops, our batting average will be high. And by allowing radical experimentation, we'll be able to try things no one else can (and retain talent no one else does). Every now and then, a team member will fall in love with a project when everyone else is moving to the next thing. So we sit down and talk about them becoming a CEO of something small, which they can grow. That's how a company, top to bottom, can get designed, built, and shipped. So if you've been wondering, that's what I'm working on here. Not another agency, but a factory – where we forge wonderful leaders and make products that wouldn't be possible anywhere else. All to increase happiness and save time for humans to do something better with it. ✌️ https://miniware.team/