MAGNETIQ, Inc.

You love a product. The company updates it. Now it sucks. We’ve all been there. This happens all the time in the gaming industry. Developers ignore the community, roll out updates no one wanted, and ruin their most loyal players’ experience. (I'm still sad about what happened to Star Wars Battlefront II. If you don't know the story, look it up.) I’ve been gaming for most of my life. As games have gotten bigger, more complex, and more ambitious, one thing has stood out: There's a massive disconnect between what communities want and what developers deliver. But fear not, dear reader, we come not with problems, but also solutions, as I’ve laid out in this video. I believe that studios need to start curating an “Inner Circle”. A space where top gamers and developers can co-create the best possible outcomes. I floated this idea on Reddit last night, and someone called it a "Virtual Board of Directors." Not gonna lie, I don’t think they’re far off. Shoutout to u/ttoxictomato for that take. So… any of you gamers? Or, more importantly ... anyone know someone at a gaming studio who should see this?

Who will be in Austin for SXSW? I'm excited to be a part of "The Non-Obvious Experience" and Amanda's Afternoon Atelier next month with MAGNETIQ, Inc. The exciting programming is an immersive experience built for leaders in technology, media, and innovation. More details in Amanda Russell, MBA's post below; and as I fire up my tried + true conference scheduling assistant (a.k.a. an aggressive-but-meticulously refined Notion template 🫠 ) -- let me know if you'll be local so we can meet up!

Trying out something new, so let me know what you think! Focused videos on ways brands you love can activate their consumers. The first month of the year has passed, and I had a lot of friends that did "Dry January". It's gotta be the most active time of year for NA beverage companies. But there's a massive missed opportunity here for someone to "own" Dry January. One way to do this is by creating an interactive challenge that brings customers together and helps them complete the journey. I lay out an idea in the video below that is not only interactive, but provides an opportunity for companies to build a deeper relationship with the customer and benefit from sales above and beyond a basic ad campaign and discount. Let me know if you'd be interested in seeing more creative takes on different industries and use cases (suggestions welcome!). And Molly Fedick Buzzkill Wines Athletic Brewing Co. Little Saints if you like this, feel free to snag this idea and make it your own!

Today, we're shipping MAGNETIQ's end-of-year product update and a look into what's coming in 2025. Here's your sneak peek. This year, we learned that sometimes, it’s the “little” things that matter most. After listening and observing to what our early customers wanted and needed, we began to add key features and customizations to the core platform. Features like: 🔐 Permissioned Experiences - Gated access to your programs from an allowlist you control, for exclusivity. Perfect for subscription extensions, VIP perks, and unique customer experiences. 🤑 Stripe Integration: Monetization made easy! We've made payments seamless for you and your customers. 🔤 Rich Text Formatted Descriptions: Say it your way – bold, italicized, underlined, or add a link to your product page or website. 📊 Customer-Level Surveys: Ask more, learn more. Multi-question surveys with individual user responses and analytics. We have big plans for 2025. Here's what's coming down the pike: 📱 QR-Gated Benefits: Bridge in-person events with real-time, scannable benefits. Unlock an enduring digital experience or gamify things with mini scavenger hunts. 💬 Peer-to-Peer Chat: Multi-faceted discussion amongst your community is where the real storytelling takes off. We’re building out a chat function to consolidate communications in one place for you and your biggest enthusiasts. 📑 Playbooks & Onboarding: At MAGNETIQ, we're dedicated to making it as easy as possible for you to get the most out of our platform. As such, we're creating tools to help you build lasting customer relationships and learn how to optimize for maximum success. This is just the tip of the iceberg, so much more to come! We're so excited to continue building the World's first Customer Relationship Building platform and share it with you all.

Our co-founder and CEO, Kaylan Sliney, on moving faster as a founder in 2025:

Finally someone gets me!!! 😍

I've teamed up with Alix Musset to co-author a blockchain series called 'The State of Delusion' (decentralized inclusion, naturally). We’re sharing our perspective as two builders who not only believe in the potential of Web3, but seek to combine vision with practicality. We’re committed to offering thoughtful, realistic observations, while holding up a mirror to some of its toughest promises to fulfill. (Hey, sometimes mirrors happen to show up with harsh, overhead fluorescent lighting.) Our inaugural piece dives into the massive gap between technology and culture in this unique space: https://lnkd.in/eCtde_Wz

There’s so much good blockchain technology can do. But is everyone marching in the same direction? Alix and our very own Kaylan dig into this in the article below.

There’s so much good blockchain technology can do. But is everyone marching in the same direction? Alix and our very own Kaylan dig into this in the article below.

As the resident LVP**, saying I'm picky about "sponsored" founder-related events is the understatement of the century. I absolutely NEVER want to be sold to - be it business solutions, self help, or skincare (Sephora is my personal idea of hell). But Tyler and I met Alex Pecorella from Dualboot Partners a few months back, and he has been nothing but supportive, generous with introductions, and an open book as to ways he can/is willing to be helpful. I'd say that goes FAR beyond Dualboot's standard offering of software development services. Alex and his team threw an event that was not only *gorgeous* at Monarch rooftop in midtown, but informative, allowed us to meet more of the team, and above all, FUN. (Hi, Kelly Anne, we missed you! :) I'll personally always be grateful for the team's intro to the Profluence+ Community, since that's how my other favorite Tyler (Tyler Koenig), and I reconnected. If you need help with just about anything in the tech or startup world, these folks are your guys (and gals). **Least Valuable Prospect -- trust me: try to sell me on something, and the second I smell "shill," I will shut it down *immediately.*