Making Lemonade

this month's read: The War of Art by Steven Pressfield...and honestly we're 🤯⁠ ⁠ in The War of Art, Pressfield takes readers on a journey through the trials and tribulations of the creative process. He explores the concept of "Resistance," the force that keeps us from achieving our dreams and creating our best work. ⁠ ⁠ and that's not all. ⁠ ⁠ Pressfield also provides practical strategies to help us overcome this Resistance and unleash our inner creative warriors.⁠ ⁠ The Squeeze:⁠ ⁠ 🍋understand and conquer Resistance: Pressfield teaches us to identify the three main categories of Resistance – procrastination, self-doubt, and fear – and offers actionable advice to overcome these obstacles and tap into our inner muse.⁠ ⁠ 🍋turn pro: One of the most powerful takeaways from The War of Art is the idea of "turning pro." By approaching our creative endeavors with the same discipline and dedication as a professional athlete or master craftsperson, we can elevate our creative game.⁠ ⁠ 🍋 learn from failure: Throughout the book, Pressfield shares his own experiences and those of other artists, writers, and entrepreneurs, providing a wealth of inspiration and wisdom. The War of Art encourages us to embrace failure as a learning opportunity and a stepping stone to success.⁠ ⁠ Are you ready to conquer the Resistance and unleash your full creative potential? With its engaging storytelling and actionable advice, this book is a must-read for anyone looking to level up their creative game. So, what are you waiting for? #beauty #brand #brandmarketing #creative #personaldevelopment #career

piiiiiivotttt. piivottttt.😅 here’s why switching gears is *actually* the ultimate power move...⁠ ⁠ 🍋Variety is the spice of life, right? Embracing change opens doors to new passions and keeps things exciting. Who wants to be stuck in a boring routine, anyway?⁠ ⁠ 🍋Growth is key. Pivoting in your career or business means learning new skills and becoming a more well-rounded individual.⁠ ⁠ 🍋Failure is just a stepping stone to success. Pivoting shows resilience and the willingness to try new things.⁠ ⁠ 🍋Life’s too short to be stuck in a rut. Take control of your destiny and create a life that makes you truly happy.⁠ ⁠ we’d love to hear your pivot stories, share your pivots in the comments and how did it work out? #beauty #beautyindustry #beautyjobs #career #beautycareer #community #femalefounder #entrepreneur

you 🤝 your personal brand. don’t underestimate the power of personal branding. A strong presence online can help you make a name for yourself and boost your success. ⁠ ⁠ comment below on how you’re creating and growing your personal brand! #beauty #beautyindustrynews #brand #thoughtleader #personalbrand #founder #femalefounder #entrepreneur

what's in a name? 🍋 it's our journey and we'll cry if we want to. 😭🥰💛 Making Lemonade: It’s all about the journey as we cheers to the art of turning lemons into sweet, sweet lemonade. ⁠ #beauty #beautyindustry #femalefounder #brand #brandbuilding #beautybrand #femalefounder #beautymedia

hey, so don’t panic but the future is here and it’s getting weird... In the ever-evolving landscape of social media and influencer marketing, a new breed of influencers has emerged: AI-generated characters... allow us to introduce you to Aitana López, an AI model created by an agency out of Barcelona, is a 25-year-old pink-haired beauty with a penchant for video games and fitness. Aitana is a Scorpio with a complicated sense of humor and a tendency to be self-centered, and yet, she has amassed over 122,000 followers on Instagram and is earning up to $11,000 a month through brand deals and partnerships — yep, you read that right! 🫣 ...and, Aitana isn’t the only one! In Japan, the marketing agency Otakoi_JP has pioneered AI creativity in their campaigns, successfully gaining massive brand recognition. This new breed of AI influencers can be created en masse and with little effort, making them a game-changer in the world of social media marketing. it’s clear that AI-generated influencers will play an increasingly important role in shaping the way we consume and engage with content. With their ability to easily generate content and engage with their audience, these digital personas are poised to make a lasting impact on the influencer market. how do you feel about this, Mavens? Will you trust recommendations from AI influencers? #makinglemonade #beautycommunity #beauty #beautyindustry #beautynews #beautybusiness #artificialintelligence #aiinfluencer #artificialintelligencemarketing #ai #techfounder #agi #metaverse #aiforbusiness #chatgpt #femalefounder #womenintech

she said what she said...rejection is redirection. ✨

stop your scroll 🛑 we’ve got an update for you...⁠ ⁠ we’re here to tell you that we’re seeing a shift.⁠ ⁠ for some time now, we’ve talked about the trend towards micro and nano influencers who bring a more authentic and relatable approach to beauty trends and product recs.⁠ ⁠ these smaller-scale influencers often have a highly engaged audience and a niche focus, making them a powerful force in the industry.⁠ ⁠ but, it’s not just about follower counts anymore. 🙌⁠ ⁠ industry experts like cosmetic scientists, product developers, dermatologists, and aestheticians have caught the attention of tiktok which has brought a new level of credibility to the beauty influencer landscape. These experts offer valuable insights and knowledge, making them the go-to source for the latest trends and innovations.⁠ ⁠ are you seeing the shift, Mavens? Who are your favorite influencers right now? ⬇️ #beauty #beautyindustry #beautymedia #femalefounder #trending #trends #influencemarketing #contentmarketing #marketing #brandbuilding

can't wait to get fresh with ya' 🍋🍹

are you ready for it? 😼⁠ ⁠ yeah, we know that was too easy...what about it? ⁠ ⁠ Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports⁠ ⁠ Taylor Swift’s Eras Tour Boosted the Economy by $4.6 Billion.⁠ ⁠ love her or hate her — but i mean, be for real🧐no one can deny Swift’s marketing prowess, so we might as well take some notes while we’re here 📝⁠ ⁠ 🍋 master storytelling: Taylor Swift is a master storyteller, weaving personal experiences and emotions into her music and public persona. Create compelling narratives around products and brand values.⁠ ⁠ 🍋 engage with audience: Swift has a strong connection with her fans, often engaging with them on social media and in person. Actively interact on social media, listen to feedback, and build a community.⁠ ⁠ 🍋 embrace change: Swift has successfully reinvented herself multiple times throughout her career, keeping her fans engaged and interested. Regularly update product lines, experiment with trends, and stay ahead of the curve.⁠ ⁠ 🍋 collaborate with others: Swift has collaborated with numerous artists and brands, which has helped her reach new audiences and expand her fan base. Partner with influencers, complementary brands, or other industries to expand reach and create excitement.⁠ ⁠ 🍋 be authentic and transparent: Swift is known for being open and honest with her fans, which has helped her maintain a strong connection with them. Be open about products, ingredients, and business practices.⁠ ⁠ 🍋 incorporate Easter egg approach: Hide clues in product packaging or social media posts to create an interactive experience for customers, similar to Taylor Swift’s approach with her fans.⁠ ⁠ In the ever-evolving world of beauty, staying ahead of the game requires bold moves and a creative approach. By taking a cue from the pop icon herself, you can make some marketing lemonade and keep your audience coming back for more.⁠ #beauty #beautyindustry #beautytrends #beautybrands #marketing #contentmarketing #brandbuilding #community #femalefounder #femaleentrepreneur #entrepreneur

there's this one thing about GenZ you may not expect... #beauty #beautyindustry #genz #genzmarketing #marketing #brandbuilding #trend