Manage Marketing

Warren Yancey, Director of Channel Marketing, Transamerica Contributed an article "The Rules of Marketing Analytics" “Data Gives Insights and Can Unearth Significant Opportunities, But There Should be A High Burden of Proof if That Data Contradicts What Industry Leaders are Doing” says Warren Yancey Read More : https://lnkd.in/g7pKNfm9 #MarketingAnalytics #MarketingTechnology #ConversionOptimization #DigitalMarketing #MarketingTrends

Creative Group has been recognized as one of the Top Event Management Solutions provider by Manage Marketing. Creative Group is a full-service meeting, event, and incentive agency that delivers business results by inspiring people to thrive. An industry leader, Creative Group has been honored with numerous Society for Incentive Travel Excellence (SITE) awards and the CMI 25 Award, which recognizes the top 25 most influential meeting and incentive management companies in the U.S. “Our focus on experiences that help people thrive versus solely ‘meeting and event logistics’ enables clients to tell their story in new and different ways. We understand the why behind an event and have the ability to bring the wow while telling a brand story,” says Janet Traphagen, president, Creative Group. Read More : https://lnkd.in/gwD6Qspi #CreativeGroup #EventManagement #MeetingIncentives #BusinessIncentives #EventPlanning

Dave Azer, Vice President of Marketing at Jacuzzi Inc. Contributed an article "Converting B to C Leads to Sales for Big Ticket Purchases" “Today, no one wants to answer the telephone, but most consumer sales for big-ticket projects (10k and above) still include a telephone call before a sale.” says Dave Azer Read More : https://lnkd.in/ggmt3GkU #leadnurturing #customerjourney #targetedmarketing #personalizedoutreach

Sherri Swabb, Director of Marketing and Communications at Yaskawa Motoman Contributed an article "Comprehensive Campaign Management to Accelerate Competitive Edge." "In fact, companies that embrace innovative hardware and software platforms have a top advantage that can maintain a competitive edge" says Sherri Swabb Read More : https://lnkd.in/ggdgk4Jv #campaignmanagement #competitiveadvantage #marketingstrategy #digitalmarketing #customerengagement

Muys Snijders, CPRIA, Head of Art Services at Private Client Select Contributed an article "Fostering Engagement Through Purposeful Marketing Initiatives." "Authenticity and making sure all parties are on the same page is key to achieving success " says Muys Snijders The article will also be featured in the forthcoming special print edition on Omnichannel Marketing 2024. Read More : https://lnkd.in/gPbmG-Xi #purposefulmarketing #customerengagement #marketinginitiatives #emotionalengagement

Marina Ramic Baric Vice President of Marketing, Osmow's Shawarma Contributed an article "Consumer Understanding for Better Marketing." "Just as technology is always evolving, so must marketers. It means staying on top of the latest trends & jumping on them – but never blindly." says Marina Baric Read More : https://lnkd.in/ghNSmx2K #consumerinsights #marketsegmentation #customerbehavior #personalizedmarketing

Unlocking the Secrets of Digital Advertising Businesses are moving increasingly away from traditional advertising mediums and into the dynamic realm of digital marketing in today’s always-changing digital landscape. Read More : https://lnkd.in/gV-jCQmN #digitalmarketing #traditionaladvertising #contentmarketing #influencermarketing

CFO's Guide to Navigating Complex Go-to-Market Strategies CFOs must navigate regulatory challenges, embrace digital transformation, enhance data-driven decision-making, foster cross-functional collaboration, and manage financial risks to navigate the increasing complexity of go-to-market strategies. Read More : https://lnkd.in/gp5QmWnw #CFOleadership #digitaltransformation #financialinnovation #businessintelligence

Trends Shaping the Future of Influencer Marketing Brands can harness the potency of influencer marketing to create significant connections and drive business growth in the digital age.Influencer marketing continues to evolve rapidly, driven by changing consumer behaviors, technological advancements, and shifts in social media platforms. Read More : https://lnkd.in/d5MKrPzC #InfluencerMarketing #DigitalTrends #SocialMediaInfluence #ContentCreators #MarketingInnovation #BrandPartnerships #InfluencerTrends

Bay Area Digital Solutions has been recognized as one of the Top Digital Advertising Company by Manage Marketing. Bay Area Digital Solutions is a specialized digital company that is committed to creating personalized and data-driven digital advertising solutions. It simplifies a business’ transition to digital media by identifying each client's challenges and goals and customizing a strategic plan to reach their ideal audience. “Before delving into the campaign performance metrics, we revisit the goals and challenges identified previously. We ask if anything has changed, if the results have been met or if new obstacles have emerged. This is where our flexibility shines,” says Jeriann Bjugstad, Founder. Read More : https://lnkd.in/guc6i889 #performancereview #strategicassessment #marketingstrategy