Market Connections

How does your brand compare to competitors? 🤔 Purchase your custom copy of GovExec's Leading Brands study to find out. Whether your brand was part of the study or not, the custom report will help you: -Understand your unique buyers. -Assess your company against its competitive set. -Uncover strengths and weaknesses. -Provide actionable takeaways. -Discover opportunities to accelerate sales and go to market with velocity. 📖 Read more about the 2024 Leading Brands study: https://hubs.li/Q02VTVPm0 📓Download the key takeaways: https://hubs.li/Q02VTTNP0 #leadingbrands2024 #competitiveinsights #brandstrategy #contentstrategy #federalmarketing

🎤 B2G Buyers Spoke—We Listened 🎤 What do public sector decision-makers really want in their content? The 2024 Content Marketing Review data report has the answers. Articles are in, research reports are shifting—learn more about these critical changes. 📈 Download the report and get ahead! https://lnkd.in/eAzQsV5Q #B2G #PublicSectorMarketing #ContentMarketing #Insights #M4PS

How can your marketing stand out from the crowd? By giving the audience EXACTLY what they need and want. The M4PS Content Marketing Review Report provides B2G marketing teams with tactical insights that will result in high-performing campaigns and is available for purchase now! The study gets to the “why” and the “what” of your B2G marketing and will help you make choices that align with your company’s broader goals and budget needs. The report covers: - The types of content decision makers want during each stage of the buyer’s journey. - What that content needs to include to be perceived as valuable (new this year). - What event and webinar attendance look like for next year. - And so much more tactical information. - You get all of this for only $500! Get your report today 👉 https://hubs.li/Q02QDfkb0 #M4PS #contentmarketing #B2G #publicsectormarketing #marketingstrategy #researchreport

Don't miss your chance to join us on Thursday for Leading Brands: 2024 Competitive Insights to Drive Your Brand Strategy! Attendees will receive a special discount on our comprehensive Leading Brands Study—the definitive guide to understanding priorities and brand perceptions across the government market. Register while you still have time ⏰ https://hubs.li/Q02PTBnB0 #LeadingBrands #BrandMarketing #PublicSectorMarketing #B2G #B2GMarketing #GovCon

In the wake of the AI revolution, the nature of IT and cyber security environments has shifted. As organizations adapt to new challenges, officials are often faced with new questions. What do I need to ensure my organization is secure? How can I utilize this new technology? To find out about these questions and more, Google Cloud and Market Connections fielded a survey of 200 federal government employees between April and May of 2024. Download this report to learn: -What are the technical and non-technical challenges of implementing or integrating AI into IT security systems at federal agencies -How willing federal employees are to engage with new capabilities in AI tools -Where the federal government is currently on its AI implementation journey Link 👉 https://hubs.li/Q02Nw00p0 #AI #federalcybersecurity #AIchallenges

Despite digital fatigue, webinars remain a staple in #B2G marketing. 👩💻 The 2024 Marketing for the Public Sector study shows federal and state and local respondents are attending multiple per year and favor them for their effectiveness in delivering valuable information. However, success hinges on content that's data-driven, visually engaging, and free of sales pitches. Read more about why webinars are the secret sauce in your B2G content strategy from Susan Rose on GovExec's blog 📝 https://hubs.li/Q02NtNZf0 #Webinars #B2GMarketing #PublicSector #M4PS #GovMarketMastery

Want to know how the best brands in the public sector stay ahead? It’s not magic—it’s strategy. Join GovExec on September 19th from 8:00-10:00am at the Archer Hotel to discover data-driven insights and connect with the experts who are shaping the future of government marketing. Why Attend? This FREE, half-day event is more than just another meetup—it’s your chance to gain insider knowledge and actionable insights from top experts in the Federal and Defense markets. With expert panels, case studies, and the latest research on marketing trends, you'll leave equipped to sharpen your marketing strategies and make your brand stand out. The 2024 M4PS study shows that networking with colleagues and attending educational sessions are some of the most highly valued elements of in-person events. Don't miss out on this one! Register today 👉 https://hubs.li/Q02NtJXK0 #LeadingBrands #BrandMarketing #CompetitiveInsights #PublicSectorMarketing #B2G #B2GMarketing #GovCon #M4PS

The M4PS Playbook is your go-to guide for understanding and engaging the public sector. Learn what your audience wants and how to influence the buying process effectively. Inside you’ll find: ▪️Proven content marketing strategies ▪️Data-driven insights ▪️Tips for driving quality leads Maximize your ROI today! https://hubs.li/Q02KS5wj0 #M4PS #publicsectormarketing #governmentmarketing #marketingdata #marketing #marketingplaybook #GovExec #contentmarketing

What are you doing on on August 28th at 2:00PM? Join GovExec's expert duo, Susan Rose and Anna Pettyjohn for a discussion on insights from the new Marketing for the Public Sector Playbook 📖 They will be talking strategies that can help turn content into conversions in today's market. Knowing what can help cut through the noise and how to create content that resonates and rises above the competition is critical to success in the public sector and will help you stand out in the crowded digital landscape. Get the lowdown on crafting content that engages and influences the right decision-makers at the right time. Whether you're a seasoned marketer or just starting in the public sector, this session will equip you with actionable insights to supercharge your marketing strategy and drive real results. Register today to attend the webinar: 👉 https://hubs.li/Q02LK1dK0 👉 https://hubs.li/Q02LK1gs0 #M4PS #B2G #publicsector #marketinginsights #marketingstrategy #contentmarketing #governmentmarketing

FYI 💡 The type of content your public sector customers look to for information when making decisions will change depending on where they are in the buyer's journey. What they're searching for is determined by whether they're: -Performing early research -Determining their needs -Ready to make final choices The Market Connections team has developed a comprehensive playbook specifically tailored to the unique needs of the public sector. It is a detailed resource built to help you achieve maximum ROI for your marketing efforts, containing seven plays with insights and data gleaned from several Market Connections studies (including the M4PS Content Marketing Review, M4PS Media Study, FIT Buyer's Journey, FIT Personas Study, as well as the Content Marketing Institute's B2B Content Marketing Study.) Understanding your audience is critical to successful marketing; within the 2024 Playbook, we offer a glimpse into what works for them. Plus, you'll discover: -Tactics that will help provide the best return for your company -Helpful tips on how to influence decision-makers -A deeper understanding of the public sector buyer's journey -More about what exactly your audience needs and wants from you Learn more, purchase, and download today 👉 https://hubs.li/Q02J0P2P0 #M4PS #publicsector #marketingstrategy #contentmarketing #buyersjourney #B2G