MarketBridge

Check out this article by Carrie Donahue (Murray), CMO at Intelisent, on how bridging the gap between sales and marketing can lead to stronger performance—and a healthier bottom line: https://hubs.la/Q02F1N_-0

#CustomerSuccess is no longer just about service—it's a strategic imperative for B2B organizations. Today, it's all about proactive engagement that fosters enduring partnerships and drives mutual success. Learn how to build a best-in-class post-sales customer success function with our framework and get our checklist of 6 to-dos: https://hubs.la/Q02DzYgd0

Building a Go-to-Market Data Lake (GTMDL) enables companies to own their marketing, sales, and CX data in an open, flexible architecture to support analytics, AI, and more. This 36-page paper, co-written by Andy Hasselwander (CAO at MarketBridge) and Steve Erbentraut (CTO at Intelisent), explores practical applications, architectural insights, and team construction. Learn more about how building a GTMDL can transform your data strategy: https://lnkd.in/gkgb88e5

Have you ever encountered survey results where respondents think everything is important or, worse, nothing is important? Enter MaxDiff, a methodology designed to solve this exact problem. Discover why, when, and how to use MaxDiff for clearer, more actionable insights: https://hubs.la/Q02BXjqg0

Check out Melanie's latest article on how GenAI is transforming the insurance industry—ushering in a new era of efficiency and enhanced customer experiences.

We are thrilled to announce that we have been recognized by The Washington Post as a 2024 Top Workplace! Achieving this honor for the second consecutive year underscores our commitment to fostering an outstanding culture and camaraderie. "We believe that our people are our greatest asset, and we are committed to supporting their growth and well-being. This achievement motivates us to continue striving for excellence and to ensure that MarketBridge remains a place where everyone feels valued and inspired to reach their full potential." —Jamie Simon, Director of Talent Management A huge thank you to all our employees for their dedication, sense of humor, and hard work—you are the reason we excel! To learn more about The Washington Post’s Top Workplaces and see the full list of this year’s honorees, visit: https://lnkd.in/eqs9uww8 #TopWorkplace #TopWorkplacesDC

We had a wonderful time at the 2024 Association of National Advertisers Masters of B2B Marketing Conference, alongside our teammates from COMM and Quarry! Amy Grucela, SVP of Marketing Strategy at COMM, and Joy Jarrett, CMO at Guidehouse, took the stage to impart five essential lessons. They shared how to establish brand uniqueness, energize your team and attract prospects with your brand story, shift to a revenue-driving model through account-based marketing, promote consistent marketing across teams and markets, and earn a seat at the CEO’s table. We also celebrated Quarry's Silver win in Direct Mail, Flat or Dimensional, for the impactful "No Compromise" campaign on behalf of Chevron Lubricants at the B2 Awards Dinner and Gala. #ANAB2B

In today's market, buyers are increasingly hesitant to engage with unfamiliar organizations—making direct sales strategies less effective. To adapt, go-to-market leaders are relying on their channel partners and supporting teams to broaden market reach and fuel the growth necessary to meet objectives. Delve into our blog to discover the seven steps of channel partner enablement, ensuring your partnerships yield maximum productivity and profitability: https://hubs.la/Q02BXgxT0

Are you tired of fragmented customer data and high CDP costs? Discover how a unified data lake can transform your business intelligence, analytics, and execution... Join us on June 20th at 3pm ET for a 60 minute webinar - "Building a Comprehensive Marketing Data Lake" Learn from Andy Hasselwander of MarketBridge and Steve Erbentraut of Intelisent about the benefits of in-house Go-To-Market Data Lakes over traditional CDPs. They’ll cover use cases, design principles, and development approaches. 🔗 To Register: https://lnkd.in/eFs4X5BF #Marketing #DataLake #Analytics #ANAWebinar #ANA

Did you know that nearly half of Key Account Management (KAM) programs fail or need to be rebuilt? We believe that the right approach can transform these programs from a headache into a powerful engine for growth. That's why we've designed an actionable framework to help you build and transform your KAM program into an indispensable asset. Access the framework for all the details on developing a KAM program and get our checklist of 5 to-dos: https://hubs.la/Q02BbxSb0