Marketecture Media

🎹 Identity meets creativity at Marketecture Live! In his session “Beyond Cookies: Leveraging Alternative IDs for Seamless Bridging, Curation, and Activation,” Fabrice Beer-Gabel brought the cookieless conversation to life. From bridging identity gaps to reaching high-value audiences across cookieless environments, Fabrice shared practical use cases showing how Intent IQ’s tech helps both sides of the ecosystem thrive. And yes—there was live music. Because why not make identity resolution a little more fun? 🎶 Thank you to Marketecture Media for organizing and to everyone who joined us—we loved the energy, the questions, and the great conversations!

In his first major interview since the big announcements, today's Marketecture Podcast has Ari Paparo and Brian O'Kelley in conversation about the new products and new direction for Scope3. Is carbon reduction still a viable path in ad tech? BOK gives his point of view. https://lnkd.in/eaPg8qX2

A Unified Brand Identity Marketecture Media has grown into a network of sub-brands from The Monopoly Report to Ad Tech Explained, The Advertising Forum, and more. With so many brands, it can get a little confusing. That’s why we’ve been working behind the scenes to create a more cohesive brand identity. From a unified color palette and aligned logo designs to a refreshed website, we’re making it easier than ever to recognize and connect with us. This is just the beginning of our transformation. Stay tuned as we continue to bring everything under one clear, recognizable identity. Explore our new look at https://lnkd.in/gdWYkdxJ

This week, JEMM Solutions had the honor of producing the inaugural #MarketectureLive conference in NYC - an incredible event that brought together 400+ attendees, 40+ speakers across main stage and breakout sessions, and 13 outstanding sponsors. A huge congratulations to the entire Marketecture team: Ari Paparo, Jeremy Bloom 🌞 Bloom, and AdTechGod ®️- what a phenomenal launch! A special thank you to Amelia Tran for her masterful work coordinating speakers and sponsors. And of course, immense gratitude to my amazing behind-the-scenes team for helping bring this event to life: C. Rae Wells – Event creative Sean T. Smith – Videography & photography Marlon Williamson – Show calling Katya Levinstein – Event management Meghan Dineen & Courtenay Krieger – Breakout production Carolyn Land & Leah Carrasquillo – Event staffing Catherine Armstrong – Venue lead Looking forward to the next chapter of Marketecture Live - this event is destined to become an industry tentpole! Photo credit: Sean T. Smith

Such a great inaugural event! #MarketectureLive might be the first conference I have attended where I didn't sneak onto my laptop to answer emails during sessions. So much great content jam-packed into 10 hours. It was thought-provoking, innovative, and FUN! Thank you to Jeremy Bloom 🌞 and Ari Paparo for including me. Very much looking forward to #MarketectureLive 2.0!

We often hear success stories, but what we don’t always hear about are the struggles. The moments of reflection on where we’ve been, where we are, and where we’re headed. In this episode, Jeremy Bloom 🌞 shares the vision behind OhHello.ai 👋 , how we met, and how we partnered to launch The Advertising Forum (formerly AdTech Forum). He also discusses how, alongside Ari Paparo , we form a “tripod” of complementary skills that help make Marketecture Media stand up and stand out. While OhHello.ai isn’t part of the Marketecture Media family, it’s founded by someone who is, so we fully support Jeremy’s vision and determination to build the go-to mentorship platform for the industry. A great episode and definitely worth a listen!

Congrats & thank you to Marketecture Media (Ari Paparo Jeremy Bloom 🌞 ) & AdTechGod ®️ for their (sold out!) inaugural #MarketectureLIVE event yesterday - tons of valuable takeaways throughout the day. Here are a few of my favorites: 💡Brian O'Kelley, Scope3 On the role of AI in brand safety: "If we can’t understand dynamic content in the blink of an eye there’s no way we can do brand safety & suitability at scale." 💡JiYoung Kim, GroupM On balancing data performance and security: "I’m not only asking how ‘privacy safe’ something is - I’m asking - how rich are the signal IDs in that data?” 💡Chris Luna, Progressive Insurance  On brand vs performance investment: "It's not either or. Greater success at the top of the funnel will always drive greater success at the bottom of the funnel.” 💡Karen Babcock, Comcast Advertising On driving the ‘thumb stop’: "It will always come back to the power of video content to add value to the viewing experience - sight, sound and motion." Looking forward to continuing the convos at Shoptalk & POSSIBLE!

Looking forward to interviewing BOK to close the day at #MarketectureLive. If you can’t make it, the conversation will be featured on this Friday’s podcast.

THRIVING IN CHAOS IS TODAY! Registration starts at 8am. We kick off the conference at 9 am with Ari Paparo’s keynote, so plan to arrive a bit early to grab some breakfast and coffee! We’ll be sharing updates throughout the day. Thanks again to our sponsors. I know you’ll be happy the moment you walk up the stairs… ⭐ Gold Sponsors ⭐ Dailymotion , Google & Mediaocean ⭐ Silver Sponsors ⭐ AdRoll, a division of NextRoll , Attain & Zeta Global ⭐ Premier Sponsors ⭐ Adelaide, Blis, Intent IQ & Mod Op ⭐ Innovation Sponsors ⭐ AdLib: DSP Advertising Made Easy, Philo & Sojern #marketecturelive

Attending Marketectute LIVE in NYC. let's catch up if you are in NYC tomorrow.