MarketPryce

I wish I could yell this from a rooftop, but all I have is Linkedin: MarketPryce's Holiday Unboxing Campaign is literally the perfect opportunity for brands to win new Gen Z customers this holiday season. Sure I'm biased,  but if you want to connect with Gen Z in a way that feels authentic during the most important time of the year, this is it. We have a few spots left, but they're going fast—our final deadline is this Thursday, the 31st. If you have a product that athletes would genuinely love, DM me and let's get you involved.

What our clients are saying about MarketPryce: From “having way too much fun” to building deep, lasting relationships, it’s incredible to see the impact MP is making every day. Nothing fires me up more than hearing feedback like this. Now let's keep on building 🚀

Just watched a brand on MarketPryce connect with 25 new student-athlete ambassadors in under 20 minutes. Earlier this week, this client told me she used to spend HOURS curating a list + reaching out to 50 influencers. Only to have 10 of them actually respond. And 9 out of 10 who did respond? Asked for upfront payment before even trying the product. Working with student-athletes doesn’t have to be hard. MarketPryce is the cheat code. 🚀

This January, we pivoted our business model at MarketPryce. And we're having our biggest year yet - by far. Launching a brand-new tech platform and switching our sales pitch wasn't easy. We still have a long way to go. But it's working. We're on pace to close over 5,000 deals between brands and student-athletes by the end of the year. That's over 10 deals every single day. So much momentum going into the holiday season. Let’s go 🚀

We’ve welcomed 938 athletes to MarketPryce this month alone—that’s 40 new athletes every single day. NIL demand is skyrocketing this semester, and student-athletes are more motivated than ever to build meaningful partnerships. My prediction? This semester will break NIL deal records. Athletes are more interested, more prepared, and more eager than ever to capitalize on the opportunity NIL presents. Let’s go 🚀

In the last 5 days, we've helped 35 student-athletes from 10 different sports at Oregon State University close a total of 58 NIL deals 🤯 How? Brent Blaylock. Brent has been a believer in MarketPryce since Day 1, and he's one of my favorite partners in college sports. Whether he’s helping us surprise entire teams with NIL deals on campus, or spreading the word about our Season of Gifting campaigns, Brent never misses a chance to get creative and make sure student-athletes are winning. His creativity and commitment to his student-athletes are unmatched. Consider this a Brent Blaylock appreciation post. 👏

College athletic departments take note: One week into College Football and Duke Football is doing it right. I couldn't LOVE these one-by-one “NFL style” introductions more. Duke says they’re the first in the country to do something like this. It’s not reinventing the wheel, but it’s a brilliant way to highlight student-athletes as individuals. Whether you’re growing a D2C brand or engaging a college football fanbase, your biggest asset isn’t your product—it’s your people. So, why not give them the spotlight? I also keep thinking about the headlines Duke made in the offseason by bringing on creator Rachel Annamarie DeMita as their gameday host. Creators like Rachel can naturally unlock player personalities during in-game interviews. Now imagine if they took it a step further and let Rachel take fans behind the scenes for some Hard Knocks-style locker room content. That would be a game-changer—on top of these walk-in videos—to elevate individual player visibility, grow their social followings, and help them (effortlessly) build personal brands off the field. What an incredible effort Duke is putting together. 👏

College athletic departments take note: One week into College Football and Duke Football is doing it right. I couldn't LOVE these one-by-one “NFL style” introductions more. Duke says they’re the first in the country to do something like this. It’s not reinventing the wheel, but it’s a brilliant way to highlight student-athletes as individuals. Whether you’re growing a D2C brand or engaging a college football fanbase, your biggest asset isn’t your product—it’s your people. So, why not give them the spotlight? I also keep thinking about the headlines Duke made in the offseason by bringing on creator Rachel Annamarie DeMita as their gameday host. Creators like Rachel can naturally unlock player personalities during in-game interviews. Now imagine if they took it a step further and let Rachel take fans behind the scenes for some Hard Knocks-style locker room content. That would be a game-changer—on top of these walk-in videos—to elevate individual player visibility, grow their social followings, and help them (effortlessly) build personal brands off the field. What an incredible effort Duke is putting together. 👏

Last night I got a DM from a freshman student-athlete that really got me thinking. She's been on campus at Georgia for a couple months. She plays softball—not exactly a headline sport—and has about 2,000 followers across social. Not too long ago, I remember hearing from NIL directors who weren’t sure how to get freshmen—especially those outside of football and basketball—excited about NIL. And yet, here she is—already partnered with 6 (!!) MarketPryce brands in the last 2 months—messaging us out of the blue: “Thank you!! I love y’all’s platform so so much! ❤️” Since the new school year kicked off, over 500 student-athletes—mostly freshmen—have already signed up for MarketPryce. And they’re not just signing up—they’re fired up about the opportunities NIL presents. Four years into the NIL era and it’s clear: The new generation is here. 👑

Are brands still excited about NIL? Short answer: Yes. 14 incredible brands are kicking off a massive Back to School gifting campaign with MarketPryce today. 🎒 Huge shoutout to our elite partner roster: Peace Out Skincare 💄 Kao Corporation 💇♀️ CORE Pickleball 🥒 Fluid Sports Nutrition 💦 Positive Beverage 🔋 Hawthorne 🧴 JUARA Skincare 💅 Freak Shake Endurance 💪 Trashie 🧦 BIORAY® 😴 YouChews ☕ Luna Daily 💆♀️ My/Mochi 😋 KAZMALEJE🪮 For several of them, this is their first time working with student-athletes. And let me tell you, I get so excited at how fired up they are to start building relationships with the culture drivers on campus. They’ll collectively meet nearly 400 student-athletes in the next 24 hours. There’s no doubt: Gifting and partnering with student-athletes is still the fastest way to build your brand with Gen Z. They’re culture drivers on college campuses and their status isn't limited to their presence on social media. The better question: How could brands NOT be excited about NIL? Now let’s get to work 🚀