At Marrin, our investment thesis centers around the research that points to the fact that great employee cultures can yield a four-fold revenue increase.
We're on a mission to perpetuate companies that create amazing work environments.
HOWEVER most “Culture Work” actually hurts your company.
“Culture eats strategy for lunch.” — Peter Drucker
This popular quote on corporate culture rings true. A strong company culture is the foundation on which successful strategies are built. So, the logical conclusion is to hire people focused on culture, point them in the right direction, and let them do their thing, right? Wrong.
Fred Kofman, author of Conscious Business, reveals a harsh truth: most culture work does more harm than good. In fact, America spends billions on corporate culture each year, but research shows companies would be better off simply crossing their fingers.
So why does this happen? Why does the effort to improve culture often backfire? And more importantly, how can you ensure your cultural initiatives truly eat strategy for lunch?
Turns out you have two ears and only one mouth for a reason:
The answer starts with discovery, not generation.
Before diving into culture work, take the time to understand the real issues within your organization. Focus on listening to your team and identifying the underlying challenges. By doing this, you set the stage for meaningful cultural transformation.
Remember, culture is powerful, but if done wrong, it can sabotage your strategy. Let’s ensure we build cultures that truly support our business goals!
#CorporateCulture #BusinessStrategy #Leadership #OrganizationalDevelopment #CultureMatters #PowerofListening