Marshall Building & Remodeling

We're one month into the New Year. How are those resolutions doing? Our biggest goal this year is efficiency, whether it's in our processes for our team, or in costs that are reflected to our homeowners. We're holding strong in those efforts.

Four reasons why, even in the "People Follow People" Era, you should still have a company account on LinkedIn. 1. LinkedIn as a Trust Signal for Google Google’s algorithms, including those using AI, prioritize E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) when evaluating content. Linking to a professional LinkedIn profile acts as a signal of legitimacy—helping Google understand the author is a real, credible individual rather than a bot or anonymous source. This is particularly important in industries like healthcare, finance, and technology. 2. LinkedIn for Knowledge Graphs Google uses structured data, including links to LinkedIn profiles, to build its Knowledge Graph, which is the foundation of how it understands entities like people, businesses, and concepts. When authors link their LinkedIn profiles, it gives Google another reliable point of reference to verify who they are and what expertise they bring. 3. AI and Data Validation Google’s AI-driven search algorithms (like BERT) rely on vast amounts of data to determine the relevance and authority of content. Links to LinkedIn profiles provide context and credibility, signaling to Google that the author or business has a professional presence. 4. Google’s Own Use of LinkedIn While there’s no direct confirmation that Google "uses LinkedIn" as a data source for AI, it’s reasonable to assume that LinkedIn's publicly available data is part of what Google crawls and indexes. This information helps Google’s AI better understand entities (people, companies, job titles, etc.) and build connections across the web. How This Benefits Businesses: - Adding your LinkedIn link to your website, articles, or other content strengthens authorship signals and can improve search rankings for queries related to your expertise. - It helps establish trust with both readers and search engines, showcasing a professional identity that aligns with the content you produce. LinkedIn is a crucial part of the ecosystem that supports Google’s ability to verify and rank content. Having a LinkedIn company page is an easy way to enhance your online presence and credibility in the age of AI.

❓Why do Roofing, Siding, & Window Manufacturers increase their pricing every spring? 🌱 A lot of it has to do with raw material cost increases. 🔎 Here's a glimpse into why that happens. 🔹Global Supply Chain Cycles – Many raw materials like asphalt, wood, and vinyl are part of global markets that reset annually. Suppliers and manufacturers renegotiate contracts, and price adjustments often reflect inflation, resource availability, and production costs. 🔹Weather Impacts – Harsh winter conditions can disrupt mining, logging, and material extraction, limiting supply. When production slows but demand remains steady (or increases), prices naturally rise. 🔹Energy Costs – Manufacturing and transporting materials require significant energy. Fuel prices, which often fluctuate in the colder months, directly impact material costs. Increased energy-use for heating factories and equipment can further drive up expenses. 🔹New Regulations & Tariffs – At the start of the year, new policies, import tariffs, and environmental regulations may take effect, adding additional costs to the production and transportation of materials. 🔹Inventory Restocking – After the holiday season and year-end slowdowns, manufacturers restock inventories. Higher raw material purchases in bulk can lead to temporary price hikes as demand spikes. 🔹Market Speculation – Early in the year, market analysts and investors project material needs for the coming construction season. Anticipated demand and economic forecasts can drive speculative price increases. 🔑 Key Takeaway: If you're planning a project, winter can be the best time to lock in current prices before seasonal increases hit. Early planning means more savings and better scheduling! #HomeImprovement #ExteriorRemodeling #Roofing #Siding #Windows #CostSavingsTips

In the world of home improvement, few names resonate with the same trust and reliability as Marshall Building & Remodeling. Known for our dedication to quality and customer satisfaction, Marshall has set a high bar in the industry. As the Financial Content website notes: "Founded on values of integrity, craftsmanship, and a commitment to customer satisfaction, Marshall Building & Remodeling has been serving Rhode Island communities for over four decades. During this time, the company has built a reputation as a trustworthy partner, focusing on high-quality materials, innovative techniques, and efficient installations. For homeowners in Providence, this means working with a roofing contractor who not only understands the technical aspects of roofing but also appreciates the aesthetic and functional impact of a well-crafted roof. Marshall Building & Remodeling is known for its detail-oriented approach, from the initial consultation to the final inspection, ensuring every project meets rigorous standards of quality and longevity."

💡Female Homeownership & "Two-Leggers" 🏡 Did you know women now make up a growing percentage of homeowners? Single women are, in fact, one of the fastest-growing demographics in homeownership. 💪 Yet, in some corners of the home improvement industry, companies are still stuck in the stone ages—insisting on “two-leggers” (both partners being present, often asking "is your husband home?"). At Marshall, we know it’s 2025, not the Flintstones. 🗓️ While it’s helpful to have all decision-makers present, we respect your time, your independence, and your ability to make decisions on your own terms. Our approach? ✅ Educate and empower: We provide all the information you need to make an informed decision, whether you’re the sole decision-maker or consulting with others. ✅ Respect your time: No pressure, no gimmicks, just honest advice and clear communication of your options. What are your thoughts on this industry norm? Drop a comment or connect with us to start a conversation! #FemaleHomeownership #EmpoweredDecisions #MarshallBuildingAndRemodeling #HomeImprovement #BreakingBarriers #yabbadabbadoo

🌟 **What Makes Marshall Building & Remodeling Different?** 🌟 🛠️ "We find out what is important to the homeowner during our very first visit, and then we deliver that through each touchpoint along the way." — **Andy Marshall, CEO** At MBR, we believe that every home is as unique as the people who live in it. From your initial consultation to the final reveal, our team is dedicated to delivering exactly what matters most to YOU. 💬 Whether it’s maximizing curb appeal, adding functionality, or ensuring top-notch craftsmanship, your priorities are at the heart of everything we do. #MarshallBuildingAndRemodeling #HomeImprovement #ContractorsWhoCare #CustomerFirst #Roofing #Siding #Windows #RIHomes #MAHomes

What is your business' resolution? 🤔 🎯 Pick Your Goal: 1️⃣ The Energizer Bunny: Keep going and growing—nonstop hustle, no burnout! 2️⃣ The Marie Kondo: Spark joy by decluttering processes and focusing on what matters. 3️⃣ The Social Butterfly: Build more connections and become *the* go-to name in your industry. 4️⃣ Yes, Chef: Perfect the recipe for success with just the right blend of strategy and innovation. 👇🏽 Drop it in the comments! 🗨️ What would you add?

🎉This Small Business Saturday, we're celebrating our local community with exclusive savings! For 41 years, Marshall has been proud to offer Rhode Island and Southeastern Massachusetts quality roofing, siding, and windows. Now, we’re giving back with a special offer:🌟 Get $500 Off Your Roofing Project! 🌟 - Promotion starts on Friday 11/29/24. Call or submit your online form. - End date is Friday 12/13/24. Contracts must be signed by end of day. 📅 Act fast—this limited-time offer won’t last! Expect More. Get More. With Marshall. 🏠 *Offer cannot be combined with other promotions. Valid for new roofing contracts valued over $10,000.*

Congratulations to our very own Anne Marshall on winning a Stevie Award for Female Executive of the Year (Consumer Products). A highly deserved acknowledgment of her dedication to quality service, creativity, problem-solving, and flexibility. Anne has an incredible ability to see the big picture and create solutions, processes, and branding that lead to longterm success. Great work, Anne!

Marshall Building & Remodeling has an insightful new article on top window trends expected in 2025. It highlights what’s evolving in window design, from maximizing natural light to improved energy performance and more resilient materials. A useful read for anyone curious about the future of window styles and innovations. 🔗 https://lnkd.in/ds7dCfkK