Martechify

AI began by helping with the basics—content creation, market research, streamlining repetitive tasks. But now, it’s a game-changer for campaign planning, ABM, customer journey mapping, and even creative collaboration. As Olga Kazakova mentioned in our October session, it's become her "brilliant digital intern." Hear how Olga's team continuously pushes AI to drive smarter, more efficient marketing strategies. Discover more insights from our latest Martechify Forum: https://lnkd.in/gKMiSASM #ABM #B2BMarketing #AI #MarketingStrategy #AIMarketing #MarTech #MarketingTechnology

AI tools are doing more than just automating tasks—they’re becoming valuable partners in the creative process. Allie Collins shares how one of her marketers refers to AI as “her boyfriend,” showing just how much it enhances her workflow. See how you can partner with AI in our last Martechify forum. Check out the recording here: https://lnkd.in/gKMiSASM #ABM #B2BMarketing #AI #MarketingStrategy #AIMarketing #MarTech #MarketingTechnology

ABM and B2B marketing have been around longer than we think. Richa Pande noted in our last Martechify forum, Precision Targeting: Using AI, ABM, and More, that we didn't use to call it “Account-Based Marketing,” we just called it marketing. Names may change, but the principles may not. Despite this, constant evolution in martech and technology is still happening. Richa identifies that technology now makes innovation cycles happen faster and faster, and as marketers we must be ready. What are your thoughts? Do you feel like you have always been doing ABM? #ABM #B2BMarketing #AI #MarketingStrategy #AIMarketing #MarTech #MarketingTechnology

We had another fantastic session last week. Our panel of experts discussed the many ways their teams use AI in ABM and offered practical ideas for getting started. Missed out? No worries—you can catch the recording and additional ABM resources here: https://bit.ly/4eYdJBr Which new tools and tricks did you find most valuable for leveraging AI in your marketing efforts? #AI #ABM #MarketingStrategy #AIMarketing #MarTech #MarketingTechnology

Thank you to everyone who was able to join us for our Martechify forum, “Precision Targeting: Using AI, ABM, and More.” A special thanks to our panel of experts who demonstrated how advances in AI-driven martech are already creating new options for marketers. We want to hear from you! What did you take away from the session? Leave a comment below. If you couldn’t make the live event, request the recording here: https://bit.ly/3zEUlKL #AI #ABM #MarketingStrategy #AIMarketing #MarTech #MarketingTechnology

At 11 AM CT, we’re going live with our virtual panel discussion, Precision Targeting: Using AI, ABM, and More. Join industry experts Richa Pande, Allie Collins, and Olga Kazakova as they discuss how AI advancements and ABM tactics are transforming audience targeting and engagement. It’s not too late to register and request the session recording: https://hubs.ly/Q02Rq9S30 #AI #ABM #MarketingTools #AIMarketing #MarTech #MarketingStrategy

Join us TOMORROW, Oct. 1 at 11 AM CT for Precision Targeting: Using AI, ABM, and More! Join our experts as they discuss how AI advancements and ABM tactics are transforming audience targeting and engagement. This session promises to be packed with insights you can use to uplevel your marketing efforts and drive results! Register now: https://hubs.ly/Q02Rq7sF0 Can't attend live? Your registration still gives you access to the recording and key insights from the session. #AI #ABM #MarketingTools #AIMarketing #MarTech #MarketingStrategy

Allie Collins is ready, but are you? Don't forget to register for our session tomorrow!

Tired of wasting time and money on scattershot marketing? It pays to get precise. In just 2 days, we’ll be talking to top marketers about how they use AI advancements and ABM tactics to improve targeting and campaign effectiveness. Join our expert panel discussion Tuesday at 11 AM CT to learn about Precision Targeting: Using AI, ABM, and More. Whether you’re gathering new ideas, or looking to refine your approach, there’s so much to learn! Join us or request the recording and recap: https://hubs.ly/Q02Rq7rV0 #AI #ABM #MarketingStrategy #AIMarketing #MarTech #MarketingTechnology

Say goodbye to broad targeting and hello to more precise, effective placements. Want to learn how AI and ABM are enabling precision targeted contextual advertising? Check out our article: https://lnkd.in/gK_UCd9q And don’t miss our upcoming event, Precision Targeting: Using AI, ABM, and More, on October 1st at 11 AM CT. We'll be sharing actionable insights to help you (and AI) deliver marketing messages to the right targets and accounts. Join us next week! https://lnkd.in/gC9AWtzT #AIMarketing #ABM #PrecisionTargeting #DigitalAdvertising #MarketingEvent