MasterCraft Boat Company

At MasterCraft, we believe that the most memorable days are spent on the water. That’s why we deliver unmatched quality, comfort, and performance, coupled with leading technology to elevate your every moment. For 2025, MasterCraft models come stacked with new innovations and upgrades—including completely redesigned XT and X helm experiences featuring the new MasterCraft MyDrive, NXT FasterFill, new engine options, new colors, and more. Every detail is handcrafted with precision, so you can focus on creating unforgettable experiences. We don't just build the best boats—we build your greatest memories. Explore 2025 MasterCraft: https://lnkd.in/eTJYJY8

This Memorial Day weekend, make your time on the water count towards making a difference. Starting today through October 1, 2024, for every minute of watersports activity logged on the MasterCraft Connect App—like wakesurfing, wakeboarding or waterskiing—MasterCraft will donate $1 to St. Jude with a maximum donation of $75,000. Together, we can save more lives: https://lnkd.in/eMsNTCwh

melin, the creators of the world's most premium headwear, has announced a partnership with MasterCraft Boat Company, the best-selling towboat brand in the world. With this agreement, melin is the official headwear of MasterCraft and MasterCraft is the official towboat of melin. This partnership unites melin’s dedication to creating the most innovative and water-friendly headwear with MasterCraft’s legacy as the world-renowned innovator, designer and manufacturer of premium performance wake boats. With a shared commitment to pushing boundaries and elevating experiences, melin and MasterCraft will look to redefine the standards of luxury on the water. Read more about the announcement in our press release below.

Join us this Saturday, May 11th from 10:00 AM to 2:00 PM at the MasterCraft headquarters for our 2nd annual MasterCraft Thunder on the Lake Car Show, benefitting Isaiah House. From antique trucks to sleek sports cars and anything in between, bring your vehicle to show off along with $20 car entry fee per vehicle. The vehicle that raises the most money for Isaiah House wins. Bring the whole family—we'll have face painting, food and drinks, a raffle, and more. MasterCraft Boat Company 100 Cherokee Cove Drive, Vonore, TN All proceeds to benefit Isaiah House, McMinn-Monroe County.

In honor of International Women’s Day, MasterCraft Boat Company, the world’s number one-selling towboat brand, is pleased to announce the return of its ‘Let Her Rip’ campaign, an on-water clinic series designed to encourage and empower women and girls of all ages to feel confident in and behind a boat. In its fourth year, the female-focused campaign welcomes Progressive Insurance as presenting sponsor and will expand from six to seven clinics, including all-new locations around the U.S. Learn more: https://lnkd.in/eag2te-i

We are thrilled to announce the appointment of Brad Nelson as MasterCraft’s new Chief Executive Officer. Brad is a proven executive with more than 30 years of operating and manufacturing experience and a track record of driving growth and value creation. Most recently, he served as Executive Vice President and President, Commercial Segment of Oshkosh Corporation, where he led the strategic transformation of the segment, achieving all-time highs in revenue, profitability, backlog, safety, and employee engagement. As we usher in MasterCraft’s next phase of growth, we’re confident that Brad is the right person to lead MasterCraft into the future.   Brad will officially join us on March 18, 2024, succeeding Fred Brightbill, who will be retiring from his role as CEO on March 18, 2024, and as Chairman and a member of the MasterCraft Board of Directors on June 30, 2024. Fred has been instrumental to our growth and success, and we wish him the best upon his retirement.    You can read more about the announcement in our press release below:

In 1968, competitive waterskier Rob Shirley embarked on a mission driven by a singular vision—to build the best ski boat in the industry. After countless dedicated hours, he brought his vision to life with the groundbreaking 18-foot ski boat, "MasterCraft," forever altering the course of the towboat industry. Every MasterCraft, from the first to the present, is meticulously handcrafted, maintaining the legacy ignited by Rob years ago. Learn more about HandCrafted and Rob Shirley's story: https://lnkd.in/dwj6giZM