MasterCraft Boat Company

MasterCraft Boat Company

Shipbuilding

Vonore, TN 18,349 followers

The definitive brand in wakeboarding, waterskiing, wakesurfing and being awesome.

About us

Headquartered in Vonore, TN, MasterCraft Boat Company (MCBC Holdings, Inc. - NASDAQ: MCFT) is a world-renowned innovator, designer, manufacturer, and marketer of MasterCraft brand premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than four decades after the original MasterCraft made its debut the company's goal remains the same—to continue building the world's best ski, wakeboard and luxury performance powerboats. For more information, visit www.mastercraft.com.

Industry
Shipbuilding
Company size
501-1,000 employees
Headquarters
Vonore, TN
Type
Public Company
Founded
1968
Specialties
WakeBoard Boats, Wake Surfing Boats, WaterSki Boats, and Performance Luxury Boats

Locations

Employees at MasterCraft Boat Company

Updates

  • View organization page for MasterCraft Boat Company, graphic

    18,349 followers

    At MasterCraft, we believe that the most memorable days are spent on the water. That’s why we deliver unmatched quality, comfort, and performance, coupled with leading technology to elevate your every moment. For 2025, MasterCraft models come stacked with new innovations and upgrades—including completely redesigned XT and X helm experiences featuring the new MasterCraft MyDrive, NXT FasterFill, new engine options, new colors, and more. Every detail is handcrafted with precision, so you can focus on creating unforgettable experiences. We don't just build the best boats—we build your greatest memories. Explore 2025 MasterCraft: https://lnkd.in/eTJYJY8

  • View organization page for MasterCraft Boat Company, graphic

    18,349 followers

    This Memorial Day weekend, make your time on the water count towards making a difference. Starting today through October 1, 2024, for every minute of watersports activity logged on the MasterCraft Connect App—like wakesurfing, wakeboarding or waterskiing—MasterCraft will donate $1 to St. Jude with a maximum donation of $75,000. Together, we can save more lives: https://lnkd.in/eMsNTCwh

  • View organization page for MasterCraft Boat Company, graphic

    18,349 followers

    melin, the creators of the world's most premium headwear, has announced a partnership with MasterCraft Boat Company, the best-selling towboat brand in the world. With this agreement, melin is the official headwear of MasterCraft and MasterCraft is the official towboat of melin. This partnership unites melin’s dedication to creating the most innovative and water-friendly headwear with MasterCraft’s legacy as the world-renowned innovator, designer and manufacturer of premium performance wake boats. With a shared commitment to pushing boundaries and elevating experiences, melin and MasterCraft will look to redefine the standards of luxury on the water. Read more about the announcement in our press release below.

    MasterCraft Boat Company Announces Official Partnership with melin

    MasterCraft Boat Company Announces Official Partnership with melin

    mastercraft.com

  • View organization page for MasterCraft Boat Company, graphic

    18,349 followers

    Join us this Saturday, May 11th from 10:00 AM to 2:00 PM at the MasterCraft headquarters for our 2nd annual MasterCraft Thunder on the Lake Car Show, benefitting Isaiah House. From antique trucks to sleek sports cars and anything in between, bring your vehicle to show off along with $20 car entry fee per vehicle. The vehicle that raises the most money for Isaiah House wins. Bring the whole family—we'll have face painting, food and drinks, a raffle, and more. MasterCraft Boat Company 100 Cherokee Cove Drive, Vonore, TN All proceeds to benefit Isaiah House, McMinn-Monroe County.

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  • View organization page for MasterCraft Boat Company, graphic

    18,349 followers

    In honor of International Women’s Day, MasterCraft Boat Company, the world’s number one-selling towboat brand, is pleased to announce the return of its ‘Let Her Rip’ campaign, an on-water clinic series designed to encourage and empower women and girls of all ages to feel confident in and behind a boat. In its fourth year, the female-focused campaign welcomes Progressive Insurance as presenting sponsor and will expand from six to seven clinics, including all-new locations around the U.S. Learn more: https://lnkd.in/eag2te-i

  • View organization page for MasterCraft Boat Company, graphic

    18,349 followers

    We are thrilled to announce the appointment of Brad Nelson as MasterCraft’s new Chief Executive Officer. Brad is a proven executive with more than 30 years of operating and manufacturing experience and a track record of driving growth and value creation. Most recently, he served as Executive Vice President and President, Commercial Segment of Oshkosh Corporation, where he led the strategic transformation of the segment, achieving all-time highs in revenue, profitability, backlog, safety, and employee engagement. As we usher in MasterCraft’s next phase of growth, we’re confident that Brad is the right person to lead MasterCraft into the future.   Brad will officially join us on March 18, 2024, succeeding Fred Brightbill, who will be retiring from his role as CEO on March 18, 2024, and as Chairman and a member of the MasterCraft Board of Directors on June 30, 2024. Fred has been instrumental to our growth and success, and we wish him the best upon his retirement.    You can read more about the announcement in our press release below:

    MasterCraft Boat Holdings, Inc. Initiates Leadership Succession Plan

    MasterCraft Boat Holdings, Inc. Initiates Leadership Succession Plan

    globenewswire.com

  • View organization page for MasterCraft Boat Company, graphic

    18,349 followers

    In 1968, competitive waterskier Rob Shirley embarked on a mission driven by a singular vision—to build the best ski boat in the industry. After countless dedicated hours, he brought his vision to life with the groundbreaking 18-foot ski boat, "MasterCraft," forever altering the course of the towboat industry. Every MasterCraft, from the first to the present, is meticulously handcrafted, maintaining the legacy ignited by Rob years ago. Learn more about HandCrafted and Rob Shirley's story: https://lnkd.in/dwj6giZM

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