Mather Economics

Get to know Mather, the modern publisher's go-to strategic partner. 🤝 With a blend of deep industry expertise and advanced analytics, our mission is to empower news media organizations to supercharge revenue and ensure sustainability. Join us as we reflect on our incredible journey and the exciting future ahead! Read more down below ⤵ Click here to visit our website 👉 https://shorturl.at/yliqZ

Imagine if #AI could effortlessly optimize your paywall to boost subscriptions. 📈 In our latest success story, see how The Philadelphia Inquirer used Sophi’s AI-powered Dynamic Paywall Engine to transform its subscription strategy—strategically targeting the right content to the right readers at the right time, increasing revenue, and freeing up their newsroom to focus on impactful journalism. Read the full story below ⬇

Same commitment to excellence, now with a fresh look. 😎 Exciting updates are just around the corner—stay tuned!

Missed out on our latest webinar? Don’t worry—we've captured the essentials for you! 💡 In our latest blog, explore three impactful takeaways that are helping publishers shift from static paywalls to adaptive, #AI-driven models. Discover how these dynamic approaches are turning audience engagement into remarkable revenue growth. Start reading here 👉 https://shorturl.at/Y50D1 Have you read our latest customer success story?👉 https://shorturl.at/7PtCl

The Washington Post and the Los Angeles Times’ subscription businesses took a hit last week after the two publishers announced they would not endorse a presidential candidate this year. Hundreds of thousands of subscribers reportedly canceled their subscriptions over the decision. But other publishers, such as The Guardian and The Philadelphia Inquirer, reiterated their endorsements this election cycle and have seen an influx of revenue as a result. #election2024 #endorsements In this piece by Sara Guaglione, we speak to Arvid Tchivzhel of Mather Economics.

Le Monde shares how Mather’s global media expertise and data-driven forecasting strengthened their revenue strategy. 📈 See their full testimonial below 👇 Discover our latest case study to see how Le Monde enhanced subscriber engagement and profitability with Mather's analytics. Start reading here 👉 https://shorturl.at/r7YM1

Looking to Drive Smarter Growth with AI? 🚀 In this edition of Mather Insights, we delve into the innovative ways #AI is helping news organizations boost reader engagement, streamline workflows, and drive digital subscriptions. Get inspired by The Globe and Mail’s AI journey, explore dynamic paywalls with a step-by-step assessment framework, and uncover Le Monde’s LTV-focused approach to strengthening acquisition and engagement. 👇 To receive this newsletter in your inbox, subscribe here 👉 https://shorturl.at/qTWgW

Is your paywall strategy unlocking its full potential? 💡 Business Insider saw a 75% increase in conversions with an #AI-powered paywall—could this be the game-changer your publication needs? Explore our latest guide to discover how AI can optimize your revenue, enhance reader experiences, and drive efficiency. Whether you're already using AI or just starting to explore its possibilities, this article provides key questions to help you assess and upgrade your approach. Start reading here 👉  https://shorturl.at/RQqYk

How is #AI reshaping the future of journalism? 🚀 From dynamic paywalls and automated content curation to diversity tracking and data-driven strategies, AI is empowering media organizations to better serve their audiences. In this article, Alasdair McKie, Director of Project Management, shares insights from his experience with AI adoption at The Globe and Mail, exploring how it continues to reveal new opportunities for revenue growth, audience engagement, and editorial innovation. Click here to start reading 👉 https://shorturl.at/fnI4T Sign up for our upcoming webinar on leveraging content and audience insights to boost conversions and revenue 👉 https://cvent.me/rgYyZQ

Curious how Le Monde is transforming its subscriber experience and driving long-term growth? 📈 In this edition, we dive into a case study exploring how the renowned French newspaper, with over 600K subscribers partnered with Mather to uncover the value behind key subscription perks like archive access and interactive features. Discover how these strategies are boosting reader loyalty and profitability. 👇 To receive Mather's EU Digest in your inbox, sign up here ➡ https://shorturl.at/PaTmq