MATTE Projects

MATTE Projects

Advertising Services

NY, New York 17,942 followers

Culture takes risk.

About us

MATTE is a collective studio at the convergence of hype, storytelling, and design. We bring people together to inspire new ways of engaging to provide long term progress, and to entertain audiences around the world, while helping forward-thinking brands and institutions nimbly and truly do the same.

Industry
Advertising Services
Company size
51-200 employees
Headquarters
NY, New York
Type
Privately Held
Founded
2012
Specialties
Strategy & Insights, Branding & Identity, Content Production, Content Management, Experiential Design & Production, Entertainment, Virtual Experiences, and Innovation

Locations

Employees at MATTE Projects

Updates

  • View organization page for MATTE Projects, graphic

    17,942 followers

    🚀 We're Hiring Interns for 2025! 🚀 MATTE Projects is excited to announce the launch of our Winter-Spring 2025 Internship Program! 🌟 If you're a student, ready to learn, and eager to dive into the fast-paced world of storytelling, design, and production, this internship could be a great fit for you. We’re looking for passionate individuals to join our team and contribute to the bold, boundary-pushing work we’re known for. 🖌️ Apply now to be part of a dynamic creative studio where you’ll gain hands-on experience and work alongside industry leaders. https://lnkd.in/eekkNRkH

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  • View organization page for MATTE Projects, graphic

    17,942 followers

    Willy Chavarria's SS25 'América' show, which simultaneously launched his collaboration with Adidas—produced by MATTE Projects from experiential design to content capture and an iconic after party—brought raw emotion and striking design to life. A tribute to identity, culture, and resilience.

  • View organization page for MATTE Projects, graphic

    17,942 followers

    The speed of boredom is faster than ever. Research shows that neutrality is the enemy of brand salience, and it's hurting brands' wallets. While the average TV ad in the US leaves most viewers feeling nothing, we're seeing some brands shake off neutrality and get aggressive. Dive into our latest feature by Alexander Kropp to find out why brands are risking it all to get noticed in a world that is getting bored faster than ever. Read here: https://lnkd.in/dFZbX8Uu

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  • View organization page for MATTE Projects, graphic

    17,942 followers

    An absolute pleasure to collaborate with Eataly.

    View organization page for Eataly, graphic

    301,492 followers

    On May 21st, Eataly Flatiron, our first flagship store in North America, was the stage for a grand celebration of New York City.   “Eataly Loves NYC” is a tribute to the city that warmly welcomed our beloved brand into the North American market and has been fundamental to our success today. In collaboration with MATTE Projects, Eataly created an 18-hour celebration honoring some of the city’s most esteemed industries: food, art, and music.   We are incredibly grateful to everyone who made this event possible, including our #Eatalian team members, agencies, producers, talent, and most importantly, our brand lovers who joined us for this amazing experience.

  • MATTE Projects reposted this

    View profile for rei H, graphic

    digital—product, strategy, research, design, and development; HCI; UX/UI; web 2, 2.5 & web3

    I never Linked-In but the announcement of #FigmaSlides at #ConFig2024 is a milestone for digital creatives, non-digital non-creatives in agency-adjacent spaces + deck design culture [?] + here's a roundabout why ✶ ☞ The starting point—it's 2024; PDFs are not a dynamic enough deck-medium to send out at the top of your game. ► In-room Keynote videos pop off, but following up w/ the file? Do you send the .Key for them to >slides >play to mirror that in-room experience? ✕ There's often awkward just-out-of-frame [INT] annotations ‘under the hood’. This leads to an unremitting [EXT] copy file circuit that lacks composure. ☏ Recently Matthew Rowean dropped some bars, noting yes, we need highest-standard excellence / dynamism but 𝑡ℎ𝑒 𝑚𝑜𝑚𝑒𝑛𝑡 𝑖𝑠 𝑚𝑜𝑏𝑖𝑙𝑒; it must accommodate a likely user scenario—opened up in the back of a car en route to the airport. ✰ The agency world = InDesignDeck-maximalism, but mobile UX leaves much to be desired—full, sound-on videos only expand in clunky fullscreen, autoplay is only possible compressed into gifs, forfeiting music. ✐ The taboo question; what about 𝐶𝑎𝑛𝑣𝑎? ➢ Canva is undoubtedly changing the game re: AI/design-deck-accessibility (auto-remove bg there vs PS and never go back). High-glossness is no longer gatekept by trained designers and I think that's a good thing. ➢ However, Canva hasn’t rolled out a whitelabeled enterprise product yet. Sharing Canva is sharing the egregious kiddish-C logo. It's a tough sell, acknowledging that your topline creative was made on the same platform your cousin, who can barely use facebook, designed the entire brand ID for their homemade jam company on. To avoid, go back, export PDF, lose all dynamism. ☞ Back to Figma. It’s an open secret that despite being a UX/UI-product, outputting decks from Figma yields the most baller and coveted final product. ➀ Future-facing design; high-fidelity, videos autoplaying, w/ sound ➁ Follow-up format; preferred, unintrusive; sleek mobile ➂ Platform literacy; needs work ➢ The optionality of Figma—operating w/ more of a script-logic—makes it the right-hand for interface design. However, this intimidates creatives outside that field (their right hand Adobe). Even so, just opening the file outside the player can send non-digital, non-creatives into fight-or-flight mode—so what's the point? ➫ Previously, building decks in Figma required rich-prototyping and specific practiced knowledge that eliminated it from being the obvious default in multidisciplinary/creative agency/spaces. FigmaSlides is touted to “pair the power & precision of Figma Design with easy-to-use presentation tools.” If FigmaSlides is made manifest like I'm hoping it is, it might really change the [my] world. ☞ Not Figma advertising, just a canon moment from someone that’s been collaborating across different file types, at different life stages, across specialists and non-specialists, creatives and admins—pushing for the highest-quality product every time ■

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