MATTE Projects

The speed of boredom is faster than ever. Research shows that neutrality is the enemy of brand salience, and it's hurting brands' wallets. While the average TV ad in the US leaves most viewers feeling nothing, we're seeing some brands shake off neutrality and get aggressive. Dive into our latest feature by Alexander Kropp to find out why brands are risking it all to get noticed in a world that is getting bored faster than ever. Read here: https://lnkd.in/dFZbX8Uu

HERO NYC, our immersive experiential space located in Rockefeller Center, is looking for an Operations & Experience Director to lead up our team. Interested in joining HERO? Visit the link below and apply now! https://lnkd.in/ecaqauNX

An absolute pleasure to collaborate with Eataly.

I never Linked-In but the announcement of #FigmaSlides at #ConFig2024 is a milestone for digital creatives, non-digital non-creatives in agency-adjacent spaces + deck design culture [?] + here's a roundabout why ✶ ☞ The starting point—it's 2024; PDFs are not a dynamic enough deck-medium to send out at the top of your game. ► In-room Keynote videos pop off, but following up w/ the file? Do you send the .Key for them to >slides >play to mirror that in-room experience? ✕ There's often awkward just-out-of-frame [INT] annotations ‘under the hood’. This leads to an unremitting [EXT] copy file circuit that lacks composure. ☏ Recently Matthew Rowean dropped some bars, noting yes, we need highest-standard excellence / dynamism but 𝑡ℎ𝑒 𝑚𝑜𝑚𝑒𝑛𝑡 𝑖𝑠 𝑚𝑜𝑏𝑖𝑙𝑒; it must accommodate a likely user scenario—opened up in the back of a car en route to the airport. ✰ The agency world = InDesignDeck-maximalism, but mobile UX leaves much to be desired—full, sound-on videos only expand in clunky fullscreen, autoplay is only possible compressed into gifs, forfeiting music. ✐ The taboo question; what about 𝐶𝑎𝑛𝑣𝑎? ➢ Canva is undoubtedly changing the game re: AI/design-deck-accessibility (auto-remove bg there vs PS and never go back). High-glossness is no longer gatekept by trained designers and I think that's a good thing. ➢ However, Canva hasn’t rolled out a whitelabeled enterprise product yet. Sharing Canva is sharing the egregious kiddish-C logo. It's a tough sell, acknowledging that your topline creative was made on the same platform your cousin, who can barely use facebook, designed the entire brand ID for their homemade jam company on. To avoid, go back, export PDF, lose all dynamism. ☞ Back to Figma. It’s an open secret that despite being a UX/UI-product, outputting decks from Figma yields the most baller and coveted final product. ➀ Future-facing design; high-fidelity, videos autoplaying, w/ sound ➁ Follow-up format; preferred, unintrusive; sleek mobile ➂ Platform literacy; needs work ➢ The optionality of Figma—operating w/ more of a script-logic—makes it the right-hand for interface design. However, this intimidates creatives outside that field (their right hand Adobe). Even so, just opening the file outside the player can send non-digital, non-creatives into fight-or-flight mode—so what's the point? ➫ Previously, building decks in Figma required rich-prototyping and specific practiced knowledge that eliminated it from being the obvious default in multidisciplinary/creative agency/spaces. FigmaSlides is touted to “pair the power & precision of Figma Design with easy-to-use presentation tools.” If FigmaSlides is made manifest like I'm hoping it is, it might really change the [my] world. ☞ Not Figma advertising, just a canon moment from someone that’s been collaborating across different file types, at different life stages, across specialists and non-specialists, creatives and admins—pushing for the highest-quality product every time ■

Coming out of Paris Fashion Week, talk of celebrities is all the rage. As State Of The Art (https://lnkd.in/dAhC-Cxm) recently stated, celebrities "have reached a scale where they're beginning to directly compete with the very brands they once partnered with." In our latest OpEd, MATTE strategist Alexander Kropp talks about how the future of luxury is in the hands of those who entertain. "Artists live off direct engagement—they create, respond, and evolve in reaction to their cultural environment. They aren’t selling a product; they are the product. That’s why they are creating the most brand equity the fastest." Read more here: https://lnkd.in/dXE26caE

Our innovative immersive experience space hidden under Rockefeller Center, HERO NYC is looking for an Operations Manager to join our team. Please visit the link below and apply today: https://lnkd.in/eADme35g

Redefining Elegance at the Met Gala with Cartier! In a groundbreaking partnership with Vogue and esteemed photographer Campbell Addy, we set out to transform Met Gala coverage. Hosted at New York's iconic Carlyle, we captured the sophisticated essence of Cartier amidst the city’s vibrant pulse. Creative Synergy Our collaboration was more than a meeting of minds; it was a fusion of creativity, risk, and originality. We delivered a narrative that celebrated Cartier's luxury with each click of the camera, featuring luminaries like Donald Glover and Sofia Coppola. Innovation in Every Frame Our role extended beyond capturing moments; we created a visual symphony that speaks to the heart of culture and innovation. The result? A visually stunning portrayal that not only entertained but set a new standard in event coverage. Read more about the project here: https://lnkd.in/deEiePGh #MetGala2023 #Cartier #Innovation #CreativeExcellence #MATTEProjects

MATTE is #hiringnow for a Digital Marketing Manager to join our Brand & Marketing team. Visit the link below and apply today! https://lnkd.in/gw7jZ95H

MATTE is currently hiring for a Senior Strategist to join our team. Visit the link below and apply today! https://lnkd.in/gAxTqjEP

MATTE is currently hiring for a Senior Strategist to join our team. Visit the link below and apply today! https://lnkd.in/gAxTqjEP