MavenPi

Want to be the go-to authority in your niche as a coach or consultant? It’s simpler than you think. Here’s how. 1. Define your niche: Get specific. Solve a clear problem for a defined group. The more targeted you are, the stronger your authority. If you're a coach for everybody you're an expert for nobody. And people want to work with experts since there is so much incompetence in the world. 2. Provide valuable insights Provide real value—consistently. Share deep, actionable advice that speaks to your audience’s challenges, dreams, fears and even jokes relevant to that niche. 3. Show proof Results matter. Use case studies, testimonials, and client stories to back up your claims. 4. Focus on one platform when starting Master one platform first, don't spread yourself too thin. Dominate the space where your ideal clients spend most time before branching out. Authority is built over time by showing up, delivering value, and proving your expertise. Want to know more? Leave a comment or reach out—I've got a free guide to help you.

Here's what I've learned from a guy who made $7.8 billion in marketing that most people get wrong. There are 2 worlds of marketing. One is direct response marketing, which is anything that forces a direct response from the market, such as "call now, visit this website, follow me, sign here," etc. The other one is branding, basically telling people you exist, sending a message, and showcasing a certain lifestyle. You're not forcing any action on anybody here. When you ask most people what the best brand is, a lot of them would say Apple. Most of them would also agree that Apple is focused on branding and not direct marketing. What most people wouldn't know though is that Apple started as a heavy direct marketer. They were cold-calling computer dealers to sell their equipment on a mass scale. It's only throughout the evolution that they earned the right to establish their brand and move on to the 2nd world of marketing. I am not saying that neither is better. But what I'll say is that what most people get wrong is that they focus only on direct response or the branding part from the beginning. You need both. If you focus only on the branind part, you don't have a brand. You have a logo. To have a brand you need customers. And the best way to get customers is direct response marketing. ➡Follow to get more marketing content like that. (Btw the guy's name is Sabri Suby, and he's insanely good)

If you’re a coach looking to scale your business, you’ve probably been told countless times: “You need to be everywhere online!” But is that really the best strategy? 🤔 Here’s the truth: Being everywhere isn’t as important as being in the right places. When it comes to building your online presence, focusing on the right platforms and strategies can be a game-changer for your business. Why Focus Matters: • Deeper Connections: By focusing on platforms where your ideal clients spend time, you can create more meaningful interactions. • Higher Engagement: When you’re on the right platform, your audience is more likely to engage with your content and see you as the expert they need. • Less Burnout: Trying to be everywhere leads to spreading yourself too thin. Focusing on key areas lets you create better content and build stronger relationships without burning out. • Better Results: You’ll see a bigger impact when you double down on what works, rather than chasing after every new platform. How to Build a Focused Online Presence: 1. Know Your Audience: Understand where your ideal clients hang out online. Is it LinkedIn, Instagram, or maybe a niche community? Be where they are. 2. Create Content with Purpose: Focus on creating content that resonates deeply with your audience rather than posting for the sake of it. 3. Engage, Don’t Just Broadcast: It’s not just about posting. Start real conversations, ask questions, and engage with your community. Remember, a quality presence on a few platforms will always beat a scattered presence everywhere. Let’s be strategic and intentional in how we grow our businesses.

Warning: This Business Growth Strategy May 10x Your LTV and Have Customers Sticking Around Like Family Want to know the secret to truly improving your business? I'll tell you right here. You might be thinking it’s the latest marketing trend or the hottest software, right? Actually, it’s something much simpler. It’s listening to your clients. Now, I know what you’re thinking: “Oh, come on, that’s obvious. Igor, you didn’t just discover the wheel.” No, I didn’t. But here’s the thing—simple truths often lead to the biggest wins in business. Why is client feedback pure gold? 1. You get real insights – No one knows your product or service better than your clients. They’ll tell you where you're winning and where you're falling short. 2. It builds loyalty – Clients who feel heard and valued will stick around. And when they stay, they stay for the long haul. Trust me. 3. It drives innovation – Your clients often use your product in ways you haven't imagined. Their feedback uncovers gaps and opportunities you might never have seen. 4. It boosts your reputation – If you take feedback seriously, the word spreads. You’ll be known as the business that listens to clients and adapts to meet their needs. So, how do you start using client feedback to grow your business? • Always take action on the feedback you receive. Nothing frustrates a client more than giving feedback that gets ignored. • Be open to constructive criticism. There is always room to improve. • Ask it for it regularly via surveys, reviews or simple check-ins. Your clients hold the key to your next big growth opportunity. Bu are you listening?

Forget the Facts—It’s Stories That Make People Buy Here’s a fact: People don’t remember statistics, features, or even benefits. But they remember stories. And in today’s crowded digital world, storytelling is the one thing that can set your brand apart. Here’s why storytelling works wonders in your marketing: 1. It Makes You Memorable People forget facts, but they remember how you made them feel. A well-told story sticks with them long after they’ve seen your post or ad. That emotional connection is gold. 2. It Builds an Emotional Connection People buy based on emotions and justify with logic. Stories evoke emotion, whether it’s inspiration, excitement, or trust. When your audience feels something, they’re more likely to engage and, eventually, buy. 3. It Humanizes Your Brand Forget about corporate-speak. People want to connect with people, not faceless businesses. Sharing your journey, your why, or your customer’s story makes your brand relatable and real. 4. It Turns Your Product Into a Solution Instead of talking about what your product does, tell a story about how it changed someone’s life. Position it as the hero in your customer’s journey. Suddenly, it’s not just a product—it’s the answer to their problem. So, how do you start using storytelling in your marketing? • Share customer success stories. • Talk about your own journey—why did you start, and what challenges did you overcome? • Bring your brand values to life with real-world examples. Remember that stories sell. And the best part? You’ve already got plenty of them. Start telling them.

The most valuable currency in 2024 isn't Bitcoin, Ethereum, Dollar or Euro... It’s... your personal brand. That’s right—forget crypto and foreign exchange rates. In today’s world, your personal brand is more powerful than anything in your wallet. Here’s why: 1. It Grows Over Time -> Just like any valuable investment, your personal brand appreciates with time. The more you nurture it—by sharing insights, engaging with your community, and staying consistent—the more valuable it becomes. 2. It’s Your Unique Value -> Your personal brand tells the world who you are, what you stand for, and why you’re different. In a sea of professionals, it’s what makes you unforgettable. 3. Trust is the New Currency -> People don’t just buy products or services anymore—they buy from people they trust. A strong personal brand builds that trust by showing your authenticity, expertise, and reliability. 4. Opportunities Will Find You -> When your brand is solid, people come to you. Whether it’s new clients, job offers, or partnerships, a well-defined personal brand attracts the right opportunities without you having to chase them. It’s what defines your reputation, opens doors to opportunities, and builds trust long before you even meet someone. So, how are you investing in yours this year?

Unpopular Opinion: Email Marketing is the New Door-to-Door Selling—and It Sucks. Let’s be honest: Email marketing feels like the digital version of awkwardly knocking on doors, hoping someone’s interested… while they pretend not to be home. 😬 Inboxes are flooded, open rates are low, and most emails feel like unwanted sales pitches. Like the old school door2door sales reps no one misses. Why does it suck? -Spammy Vibes → Most emails are cold, irrelevant, and make you wonder, “Who tf are you?”. People don’t want generic “Dear [First Name]” offers clogging their inboxes. -Interactions → Email engagement? Practically none. People aren’t opening, clicking, or caring anymore. It’s like knocking on 100 doors and getting nothing but crickets. -Outdated Moves → Some brands are still playing like it’s 2010 with their email strategies. Times have changed, but email tactics? Not so much. Here’s the twist Imagine if door-to-door sales reps showed up with free value and useful , relevant insights instead of just a sales pitch. You’d probably invite home for a coffee and chat. Same with e-mail: -Get Personal → Ditch the spammy vibe and send emails that feel human. Personalized, helpful, and relevant. -Lead with Value → Stop with the hard sell! Offer something valuable first, like tips, resources, or even a laugh. Build trust, don’t burn it. -Warm leads over cold outreach → Focus on collecting emails from people who’ve already shown interest in your content. Build a CRM filled with engaged prospects who actually want to hear from you, instead of wasting time chasing low-quality leads that barely know who you are. Most email marketing agencies would argue with this though 😅, but quality beats quantity every time!

195 Qualified Leads in Just 6 Months with One of Our Amazing Clients! That’s an average of 1.08 leads every single day for half a year! It’s incredible to think we’re already at the 6-month milestone—it feels like we just kicked off this partnership. But the results speak for themselves. The progress we've made together has been nothing short of extraordinary, and the mutual growth is something I’m incredibly proud of. Now, let’s talk about those 195 leads and how we made it happen. Did we pour thousands of dollars into this? Not at all. We spent just around $300 per month on ads. Did we find a secret hack to beat the system? I wish! The truth is, there’s no substitute for hard work and precision. We didn’t rely on shortcuts like AI and other marketing gimmicks. Instead, we focused on the fundamentals: building authority, content, and trust. All align with the client's goals and perspectives. Every day, we showed up with a clear plan and the determination to stick with it. Whether refining our messaging, adjusting our targeting, or analyzing data for smarter decisions, we stayed committed to making progress. What’s most exciting is that this is just the beginning. The foundation we've built over the last six months positions us for even greater success ahead. For anyone just starting or feeling stuck: You don’t need a massive budget or a secret strategy. What you need is commitment, clarity, and the drive to keep pushing forward, even when results take time. If you’re feeling stuck, I’d be happy to personally audit your strategy for free and show you exactly how to fix any bottlenecks. Just send me a DM.

How to Instantly Start SELLING MORE as a Coach (And It’s Surprisingly Simple) If you’re struggling to boost your sales, here’s the truth: you need to stop selling your coaching, course, or digital product/service—and start selling the TRANSFORMATION. Why? Because most people don’t even realize they need a coach. But ask them if they want to be happier, overcome trauma, make more money, or save time, and the answer is almost always a resounding YES. So, how do you reach these people? It’s simple: Show them the journey from A to B, using X as the vehicle, within Y time. • A = Their current situation (e.g., feeling lost, lacking purpose and confidence) • B = Their desired outcome (e.g., igniting their heart with purpose, passion, and goals) • X = The vehicle that gets them there (e.g., 1:1 coaching) • Y = The time frame (e.g., 12 weeks) This is the formula that every successful brand uses. Let’s look at how it plays out: 1. Louis Vuitton doesn’t sell purses and clothes—they sell luxury and status. 2. Netflix isn’t selling shows and movies—they sell convenience and escapism. 3. Apple doesn’t sell phones and computers—they sell innovation and prestige. 4. Tesla isn’t selling cars—they sell the future and sustainability. When you start selling your unique transformation, you’ll see a dramatic increase in sales. It’s not just about what you offer—it’s about where you can take your clients. Start focusing on that journey, and watch your sales triple from day one.