Maxwell

Interest rate challenges, historically low housing inventory, and economic volatility have sidelined would-be buyers from the market. 🏠📉 In our newest report, we share insights from a survey of 1,000 potential buyers, diving into the challenges they face as they wait for the right moment to enter the market. 🚨 Spoiler alert: As rate cuts become more likely and inventory begins to recover, these sidelined buyers are poised to act—will you be ready? Download the exclusive report to discover: 🌟 The interest rate “sweet spot”: Find out why 5.5% is the key number that could drive a surge in buying activity. 🌟 Buyer preparedness: Learn why 77% of potential buyers say they’re ready to make a move when rates drop. 🌟 Home-buying priority: Understand why nearly 70% of sidelined buyers view purchasing a home as “crucial” in the next 6 months. Get ahead of the market shift—download the report now to stay informed and prepare your strategies for the year ahead. https://bit.ly/4f3OLAA

Did you hear? MBA Annual is coming to Maxwell's backyard this year! In just a few short weeks, Denver, CO, will be buzzing with mortgage banking professionals, and our team can't wait to welcome you to our mile-high city! Schedule 1:1 time with our team and visit our booth (#301) in the exhibit hall as we explore the future of mortgage banking together. In the coming weeks, we'll share the inside scoop on Denver, the conference, and the exciting ways we'll 'elevate' mortgage lending in partnership with mortgage banks, credit unions, and community banks. Are you attending this year’s conference? Drop a comment below and let us know if it’s your first time in Denver or if you’re a returning visitor and what you're most looking forward to! 👇

Are you at this year's ACUMA (American Credit Union Mortgage Association) Annual Conference? The Maxwell team is at booth #32, and is thrilled to connect with those of you in attendance! The conference has been exciting and energy-packed, with hundreds of credit union professionals learning how to best support their members and 'make their mark' in mortgage lending. Thank you Kym Wright, Michael Stock, Robert Ross, Michael Salichs and Jason Jose for representing Maxwell this week! 🌟

Maxwell is thrilled to have partnered with Colorado-based Ent Credit Union to help them support their 550,000 members. Wanting an easy-to-use reporting system to help streamline their mortgage operations, Ent signed up for Maxwell's mortgage-specific data intelligence tool. The results have been exciting! 🎉 Read their story in the comments.

Maxwell is excited to attend the upcoming ACUMA (American Credit Union Mortgage Association) Make Your Mark Annual Conference in Las Vegas later this month. Planning on attending? Our team would love to meet you or reconnect at this year's show. Join us at kiosk #32 in the Bellagio Hotel Grand Ballroom 4-9.

Are you seeing a rise in motivated borrowers? Recent shifts in the mortgage market are giving borrowers renewed hope to explore new financing options—particularly in light of more favorable rates. As borrower interest picks up, it's important for lenders to assess their position to capture their attention. What will separate you from the pack? To stay competitive, here are 3 items lenders must keep top of mind: 1️⃣ Adaptability: As borrower behavior shifts, how quickly can your organization adapt to meet changing needs? 2️⃣ Product optimization: With HELOCs gaining traction, is your product lineup meeting the evolving demands of today’s borrowers? 3️⃣ Operational efficiency: As demand rises, maintaining a seamless borrower experience is critical—how prepared is your team to scale without sacrificing quality? Will you rely on a hiring spree to keep pace, or consider a new approach as unpredictability looms? Share your thoughts in the comments—what did we miss, or how are you addressing these priorities?

With HELOC demand surging by 61% year-over-year, it's clear that homeowners are increasingly turning to these products as a strategic way to access cash without refinancing. But the rise in HELOCs is just one piece of the puzzle. To stay competitive in 2024, mortgage lenders must offer a diverse and optimized loan product lineup that meets the evolving needs of borrowers. Late last year, we published a blog on creating a competitive loan product lineup for 2024—insights that are now more relevant than ever. Whether it’s expanding HELOC offerings or refining other loan products, this can help guide you to success as you position your business for growth. Explore the blog post for more strategies to enhance your loan offerings: https://bit.ly/48EDgwf How are you adapting your product lineup to capitalize on the HELOC trend and meet borrower demands? Let’s discuss in the comments! #MortgageLending #HELOC #Maxwell #MortgageLendingTrends #MortgageTechnology

Before you head out for the long weekend, check out the new blog post from Scotsman Guide, featuring a key trend from our Q2 2024 Mortgage Lending Report: the rise in Home Equity Lines of Credit (HELOCs) 🏠💰 With HELOC volume surging 61% year-over-year, more property owners are choosing these products as a strategic way to access cash without refinancing their mortgages. This shift—driven by rising interest rates and historically high home equity—is getting the attention of borrowers and mortgage lenders alike. Want to dive deeper into this trend? Explore the full article in Scotsman Guide here: https://bit.ly/3X4f3eA

Are you riding the HELOC wave? 🌊 At Maxwell, we’ve been closely monitoring the shifting dynamics of the mortgage market, and one trend is clear—Home Equity Lines of Credit (HELOCs) are experiencing significant growth. Our Q2 2024 data shows that HELOC volume has doubled compared to historical averages. Our latest data shows nearly 60% growth YoY, reflecting a significant shift in how homeowners are accessing their equity. This surge isn't just a number; it signals a broader change in borrower behavior. In a high-interest-rate environment, homeowners are strategically leveraging HELOCs to meet their financial needs without refinancing. For lenders, this trend is more than an opportunity—it’s a call to action. What are you doing to meet the demand? Let us know in the poll and join the conversation in the comments below.

📣 🌟 📈 Our new Q2 2024 Mortgage Lending Report is officially LIVE and available to download. As the mortgage landscape evolves, our latest report is your ticket to making data-driven decisions. Here's what you should know 👇 Inside the report, you'll gain insights gleaned from Maxwell's exclusive data, including: 🏠 How interest rates and loan volume trended in Q2—and what those metrics say about market recovery 💰 The major opportunity HELOCs, VA loans, and FHA loans still pose for mortgage lenders 🙋♀️ A profile of today’s home buyers, including data that shows how unaffordable the housing market has become for average-income earners 🔮 Predictions for the coming quarter and how lenders can get ahead of 2025’s market uptick Whether you're looking to optimize your operations, enhance your product offerings, or simply stay informed, this report is your roadmap to success. Ready to dive in? Access the full report and get the insights that will drive your strategy for 2025 and beyond. Get your copy by clicking here: https://bit.ly/3AFLM2m #MortgageLending #MortgageLendingTrends #Q22024Report #Maxwell