A low cost of candor performs like rocket fuel in a growing business. And better yet, it requires no investment of capital or adoption of cutting-edge technology. Just the capacity and willingness to listen.
How much farther could your #agribusiness go and how much faster could it get there if your people uniformly had the courage to say the hard things and paid no cost for their candor? Tim Webster, CEO of Farmer Direct Foods recently joined me on #ThePacesetterPod to share their journey of creating culture, building brands, and getting hard things done. Don't miss the conversation! Ep84: Great Millers Need Great Marketers with Tim Webster of Farmer Direct Foods https://lnkd.in/dn4JE4ZF Episode highlights include: • How Farmer Direct Foods provides the perfect wheat [02:28] • Top product-adoption and branding strategies [11:40] • The importance of operational focus in direct grower deals [21:14] • The asymmetrical agreements unique to ag [26:31] • Transitioning governance to an investor-led model [30:34] • How equity dilution can negatively affect early investors [44:14] • The power of healthy tension in an organization [47:51]