3D plus game engine work for a GREAT cause: the danger and consequences of synthetic clothing. What a great project! https://lnkd.in/gYd-z_SV
14+ Million views in the first week! 3 x Ad of the Day 5 x Ad of the Week 1 x NOWNESS Pick Featuring on publications like The Drum, Creative Review, LBB (Little Black Book), ADWEEK, Forbes, designboom... Our latest work has been generating quite some buzz, and we couldn't be more proud! 'Wear wool, not waste', the new striking Woolmark commercial with hordes of 'undead' synthetic clothing rampaging through a city! One of the biggest challenges was transitioning the crowd from motion capture to ragdoll animation—where an agent falls and its body reacts naturally to the ground—followed by full-body cloth simulation. Our artists spent two months refining this system to ensure it was robust and realistic. When it finally worked, the team was ecstatic. The final commercial is not only visually striking but also carries a powerful message—a perfect example of how VFX can support the narrative and elevate the final product into something truly eye-catching and unique. I thank my team for bringing their extraordinary talents, energy and friendship to this project. This was truly done by the books, on all fronts. Now it is time to take a look behind the magic, watch the video below! CGI Director, VFX Producer, Senior Supervisor | Tim Smit Lead 3D Artist/FX TD | Dieuwer Feldbrugge Lead 3D lighting/shading | Jeroen Aerts Senior compositor and matte painter | Marti Pujol Lighting/compositing | Matthijs Joor Visual Effects crafted at | Dead Pixel BV Onset VFX data capture supervisor | Jeremy Hattingh LIDAR capture | Pieter Louw Motion capture | Het Nieuwe Kader Mocap actor | Geoffrey Thompson Additional digital matte painting | Vincent van der Klaauw Client | The Woolmark Company Film Creative & Post Production | Studio Birthplace Production Company | Park Village Strategy & Campaign creative | 20(SOMETHING) Creatives / Film Directors | Jorik Dozy & Sil van der Woerd, Studio Birthplace Director Of Photography | Lennert Hillege Special thanks to Sil van der Woerd and Jorik Dozy for another epic collaboration, to Tyson Ibele for your amazing Tyflow support, to Greg Pereira for editting this amazing behind the work video and to all the crewmembers in Capetown! Send me a message if you want to know more or if you'd like to collaborate! #woolmark #wearwoolnotwaste #sustainability #filterbyfabric #renewablefashion #vfx #cgi #Houdini #clothsims #3Danimation #3Dcompositing #motioncapture #Sidefx #tyflow