CFOs are top of mind at Mediassociates. They play an increasingly active role in approving campaign budgets and have a bigger seat at the table. We love our marketing executive clients, and to set them up for success, we can't say it loud enough: it's imperative for agencies to communicate the value of what they do to their heads of finance. Just let these stats soak in: CFOs are involved in 72% of corporate strategy decisions, while CMOs are involved in only 45% CFOs attend 80% of board meetings, CMOs attend just 33% CFOs control 75% of budget, while CMOs control only 25% Thank you to Worldwide Partners, Inc. for giving a platform to Ben Kunz, who recently shared our approach and proprietary forecasting model, which quantifies the impact of brand advertising on total campaign performance, providing CMOs with the tools they need to justify full-funnel campaigns and showcasing how marketing is fully accountable to delivering business results.
Earlier this month, we celebrated the power of indies as ONE at our global summit in Madrid — coming together to accomplish more, thrive collectively and change our industry for the better. So many insights, so much inspiration throughout the three-day event, it's challenging to boil it all down (or should we say "exciting"?!). But these ten ideas stood out. Read full story >> https://lnkd.in/gsK_ARNq #WPIONE24 #WPIMadrid24 #indieagencies #theworldisyours