Mediassociates

Big moves in the AI race: OpenAI joins Google Gemini and Microsoft Copilot in adding real-time search to ChatGPT. This isn't just about search - it's about credibility and accuracy. By integrating live web data with source attribution, ChatGPT is addressing one of AI's biggest challenges: information reliability. The timing is strategic as AI platforms compete for search dominance. For publishers, this means broader content distribution through ChatGPT's attribution system. For users, it means more trustworthy, verifiable responses backed by real-time data. Fascinating to watch the AI landscape evolve from experimental tools to verified information sources. Which platform do you think will lead the AI-powered search revolution? #AI #SearchTechnology #DigitalTransformation https://lnkd.in/eH-kpBQj

Mediassociates is excited about the potential opportunities with Amazon's redesigned DSP and new AI features, revealed recently at unBoxed. Known for it's powerful commerce data, Amazon’s enhancements will further amplify these strengths, making campaign optimizations more effective while targeting the highest value customers throughout campaigns. The improved user interface, real-time insights, and AI solutions will offer clients—especially those with limited resources—expanded opportunities to create high-quality ads. While we look forward to testing these tools, we recognize that the human element will remain essential for quality assurance and ensuring campaigns continue to be set up with established best practices. https://lnkd.in/embBQnb6 #unboxed #dsp #amazon #ai

CFOs are top of mind at Mediassociates. They play an increasingly active role in approving campaign budgets and have a bigger seat at the table. We love our marketing executive clients, and to set them up for success, we can't say it loud enough: it's imperative for agencies to communicate the value of what they do to their heads of finance. Just let these stats soak in: CFOs are involved in 72% of corporate strategy decisions, while CMOs are involved in only 45% CFOs attend 80% of board meetings, CMOs attend just 33% CFOs control 75% of budget, while CMOs control only 25% Thank you to Worldwide Partners, Inc. for giving a platform to Ben Kunz, who recently shared our approach and proprietary forecasting model, which quantifies the impact of brand advertising on total campaign performance, providing CMOs with the tools they need to justify full-funnel campaigns and showcasing how marketing is fully accountable to delivering business results.  

At Mediassociates our hearts are full of pride today💜 One of our amazing team members, Erin White, MSDM, took a stand against domestic violence this month, leading a powerful donation drive for The Center for Family Justice. Erin taking the initiative to step up and lead the charge inspired a lot of us to join her, and it has been incredible to watch the conference room turn into a donation hub, piled with boxes. Thanks to everyone who contributed, especially Aimee Jennings Grant and Jesse Rosenschein for their support. Want to help? Check out the Center's Amazon wish list to contribute directly. Together, we can break the cycle of violence and create positive change. https://lnkd.in/e3-BZSwh #DomesticViolenceAwareness #CommunityImpact #Mediassociates

Delighted to see our white paper on multi-touch attribution featured by Agency Compile

Consumer Purchase Data - Marketing's New Currency session at #AdWeekNYC confirms Mediassociates knowledge that targeting without measurement is a shot in the dark. True media strategy integrates both. If you're not using measurement to optimize targeting, you're not really targeting—you're guessing. Break silos, embrace the targeting-measurement symbiosis. Great session Damian Garbaccio, Mark Mathews, Will Warren, Christine Chung! Lots to consider coming out of #AdWeekNYC. #consumerpurchasedata

The CFO: Your Agency's Most Crucial Client - Ben Kunz Unveils the Art of CFO Engagement at #WPIOne24 #IndieAgencies

As we continue to digest the wealth of insights from IAB's Connected Commerce, one statistic from Experian has emerged as particularly crucial for the future of targeted marketing: Experian's latest data reveals a striking insight: 11.5 digital IDs per household, refreshing weekly. This isn't merely about device proliferation—it's a window into the complex dynamics of modern family consumption patterns. Smart targeting in 2024 means thinking beyond individuals to entire household ecosystems. We're not just doing 1:1 marketing anymore; we're orchestrating 1:Family strategies. #MediaInsights #HouseholdTargeting #DataDrivenMarketing #media #targeting #experian    

Mediassociates is honored to be a finalist for a 2024 OMMA Award alongside our incredible partners at Fannie Mae. The 'Attracting Capital to US Housing' infographic highlights the important work being done to attract investment that supports mission-oriented lending, and we're thrilled to see it resonate! Kudos to all the nominees—we're in great company!—and are looking forward to continuing to create impactful work with such great partners. #OMMA2024 #media #financialservices

Multi-touch Attribution mastery. This guide is your roadmap to marketing attribution success. Dive in with us and unlock the power of MTA. https://lnkd.in/ePqKbrvp