OTM

Today, we're shining a spotlight on our client Journey Payroll & HR , and the work our team did to launch their new website! Journey is one of those unicorn companies: Great leadership. Strong culture. Amazing service. Happy clients. They take a relationship-oriented approach to payroll and human resources that emphasizes interactions over transactions - and they combine local ownership with incredible service and the latest technology to provide a full-service solution that meets the specific needs of businesses and employees alike.  We're excited to reveal the newly designed website that we hope reflects what makes them stand out in this crowded world of transactional businesses. Check it out: https://heyor.ca/DXJnmk #MarketingAgency #WebsiteDevelopment #GraphicDesign #Branding

Not every business is ready to partner with a marketing agency. After 17 years of working with clients in different growth stages, we can confidently tell you that there are a few scenarios where it may not make sense to hire a marketing agency. Here are some of the main ones to consider: If Your Goals Are Unclear Before partnering with an agency, you need to have a solid understanding of your business goals and what you want to achieve. If your goals are vague or undefined, it will be very challenging for an agency to develop an effective strategy or meet your expectations. If Budgets Don’t Align Quality marketing work isn’t cheap, so you want to look for an agency within your budget range. Keep in mind that you usually won't find a partner that is: good, fast, and cheap. If you can only pick 2 - which do you pick? If Your Business is Failing If your business is struggling significantly and you’re considering a marketing agency as your last resort to save it, it’s important to pause and reconsider. While marketing can significantly boost your visibility and engagement, it’s not a miracle cure for deeper operational or financial issues. Take a look at our blog about when you should hire a marketing agency and get in touch: https://heyor.ca/L9dO5R #MarketingAgency #DigitalMarketing #Marketing #BusinessStrategy

One of the most common questions we get is: "How often should I update my website’s content?" The answer? Regularly! Consistent updates ensure your site stays relevant and continues to rank well in search results. But that doesn't mean you should jam a bunch of keyword-stuffed, low-value content onto your site. Take a look at what your audience is LOOKING for Talk to your team and find out what questions your customers are asking THEN write high-value content that caters to your audience. #MarketingAgency #AgencyLife #DigitalMarketing #Branding #Leadership #Marketing #WebsiteDevelopment #SEO #ContentMarketing #DigitalAdvertising

Many businesses treat their marketing as an afterthought—whether it’s focusing only on SEO or redoing their website without revisiting their messaging or site architecture. Misaligned marketing leads to wasted resources and missed opportunities! 💸 In our latest blog, we break down why it’s essential to tie your marketing strategies directly to your business goals. By doing so, you’ll not only avoid costly mistakes but also see measurable returns on your investment. Ready to ensure your marketing efforts actually move the needle? Check out the full blog for actionable insights. 👉 https://heyor.ca/r2dDR3 #MarketingAgency #MarketingStrategy #Strategy #BusinessGoals

Ever wonder how a marketing agency can not only survive, but thrive for 17 years? 🚀 Our founders, Val and Miles, shared their insights in a recent interview with AgencyAnalytics. They revealed how staying ahead of the S-curve and embracing adaptability have been key to OTM's continued success. 💡 Want to learn their secrets? Watch the full video: #MarketingAgency #AgencyLife #Leadership #AgencyAnalytics

We’ve just wrapped up analyzing a B2B survey we conducted, and the results are eye-opening! We’re planning to package these insights to share with our network (sign up for our newsletter to be the first to receive them), but here are three key stats that caught our attention as we head into Q4: ♦️ 58% of leaders reported that they do not have a sales department in their organization. ♦️ 66% of leaders revealed that they do not have a marketing department in their organization. ♦️ Only 30% expressed strong confidence in their team’s ability to navigate current industry challenges, with 25% admitting they’re not confident at all. These findings got us thinking – if more of these B2B organizations had their marketing and sales functions fully dialed in, with dedicated resources in place, would their confidence in navigating market challenges be stronger? At OTM, our focus is on helping founders and CEOs evolve from founder-led businesses to professional services firms that can scale. We do this by guiding them to establish leadership teams, operational systems, and synchronized sales and marketing functions that drive brand growth and pipeline development. This transformation doesn’t happen overnight, and it’s common for business owners to wait too long to start...which is why we often say: Your sales problem today was your marketing problem 6 months ago. Don't miss our in-depth analysis of these eye-opening B2B stats and more. Sign up for our newsletter to be the first to access exclusive insights and actionable strategies that can help your business thrive: https://heyor.ca/hSvPGJ #MarketingAgency #B2BMarketing #BusinessStrategy #Survey

As a family-owned business specializing in commercial electrical solutions—including large LED lighting projects and EV charging station installations—Mac Electric and Lighting approached us in 2021 with a goal to expand their footprint throughout Colorado. They faced challenges bridging the gap between their new internal sales force and their marketing efforts. Through our OTM Path to Growth®, we validated their market position and identified key differentiators, leading to the creation of the Mac Electric Guarantee. Our focus on SEO, conversion rate optimization, and leveraging HubSpot's CRM resulted in remarkable outcomes: 📈 80% increase in organic website traffic 📈 81% rise in new site visitors 📈 25% boost in conversions between May and October 2023 If you're looking to achieve similar growth, let's connect and discuss how our marketing services can help your business thrive: https://heyor.ca/f3gXhs #MarketingAgency #DigitalMarketing #CaseStudy #BusinessStrategy

Content marketing isn’t just a buzzword; it’s a critical tool for guiding B2B prospects through the long and complex customer journey. Unlike B2C, where decisions are often quick, B2B sales cycles involve multiple stakeholders and extended timeframes. Different types of content—like case studies, white papers, and videos—can effectively nurture leads and drive them through the marketing funnel. With 58% of B2B marketers reporting increased sales and revenue thanks to content marketing, it’s clear that this approach works! #ContentMarketing #MarketingAgency #DigitalMarketing #B2B

OTM had the honor of being represented by Miles and Kerrie at the International Business Circle - IBCircle Summer Gala: Leadership In A Changing World. The event was a remarkable gathering of industry leaders, offering a blend of expert business insights and opportunities to connect with other influential executives. Alongside Julie and Bruce from Karrikins Group, Miles and Kerrie explored new perspectives on leadership in our ever-changing world. Thank you, IBCircle, for organizing this impactful event and fostering such a vibrant community of leaders! #MarketingAgency #AgencyLife #Leadership #Networking

Looking to boost your email open rates? 📧 • Open Me • 50% OFF on ALL Items!!! • URGENT: You need to read this NOW • RE: Your Invoice (when there is no invoice) • You won't believe what happened These subject lines might catch your eye, but they’re not the way to go. Crafting effective subject lines isn’t about using clickbait or spammy tactics. The key lies in being clear, concise, and relevant. Here are some subject lines we recommend instead: • Discover Our Top Picks — Just for You! • Exclusive: 50% Off Our Best-Selling Items • Important Update: Don't Miss Out on This Opportunity • Quick Reminder: Your Invoice is Ready to View • Curious? Here's What's Happening This Week Fellow marketers, what are some of your tried and true methods for creating effective subject lines? Drop a comment! ☟☟ #MarketingAgency #AgencyLife #DigitalMarketing #EmailMarketing