THINKINK

Sustainability is no longer a choice—it's a necessity. In our latest insights post, Melissa McClements explores the key sustainability trends reshaping global industries, from food and retail to aviation and tech. Discover how innovations, regulations, and real-world impact are driving change across sectors. Are you ready to dive into the future of sustainability? 🌱 Read the full article here: https://lnkd.in/gaXB5aMb #Sustainability #ESG #SustainableTravel #HospitalityIndustry #EcoFriendly #GreenTravel #SustainabilityTech #TravelInnovation 

Did you know that 45% of U.S. consumers are likely to rent a car through their loyalty program? That's an estimated 27 million loyalty program members who are potential car rental customers. Yet, only 12% of recent renters have used their loyalty programs for booking. Closing this gap could unlock significant new revenue streams for loyalty programs. Loyalty programs are missing out on a huge opportunity! A recent report from CarTrawler, Driving Loyalty: Market Insights on Car Rentals & Reward Programs, uncovers a $20 billion opportunity for loyalty programs to engage members and boost revenue by integrating car rentals into their rewards. Based on a survey of over 3,500 U.S. consumers, it highlights the untapped potential to offer car rentals as earn-and-redeem or discounted options. The key to unlocking this? Trust, everyday value, and tailored rewards. By focusing on transparency, member-exclusive pricing, and personalized experiences, loyalty programs can build deeper connections with their members and drive lasting satisfaction. Discover more insights from CarTrawler’s Driving Loyalty: Market Insights on Car Rentals & Reward Programs report, which can be download here: https://lnkd.in/gWdkppEu #LoyaltyPrograms #CarRentals #CustomerEngagement #CarTrawler  #TravelTech

Subscriptions are one of the most interesting, and less known, trends in the airline industry. Last month Sam Burritt took a detailed look at what is happening. Read on to find out, https://lnkd.in/gB_DCt4A, and let us know what you think. #Subscriptions #RevenueManagement #Airlines #Loyalty 

Congratulations to our client, CellPoint Digital, on strengthening its leadership team with the promotions of Michael Sørensen to Chief Technology Officer and Steven Osei to Chief Marketing Officer. These strategic appointments further solidify CellPoint Digital's position as a leader in Payment Orchestration, enhancing both its technological capabilities and market presence, particularly within the aviation, travel and hospitality sectors. We are excited to see what’s ahead as the company continues to push the boundaries of payment technology and deliver exceptional value to its clients! https://lnkd.in/gAB6-iC6 #Leadership #TechInnovation #CellPointDigital #PaymentOrchestration

What is changing in customer #loyalty? In our latest insights post, Anca Dunavete takes a deep look at the evolution of a battleground where winners are not just scoring points but building entire ecosystems designed to keep customers hooked for life. Read on to find out: https://lnkd.in/guTHyhzm #Loyalty #Aviation #LoyaltyTech #BrandEngagement #Currencies 

As sustainable travel demand rises, embracing technology will be key for scaling sustainability initiatives. By investing in digital tools, companies can streamline data collection, ensure compliance, and drive long-term growth. To meet growing consumer expectations and future-proof their businesses, travel and hospitality companies must adopt the right sustainability technology and transform their data management systems. Technology is only part of the solution. Many businesses still see ESG reporting as a regulatory burden and are missing out on the vast opportunities it presents. With eco-conscious consumers representing a rapidly growing market, integrating ESG practices can give companies a competitive advantage by attracting this audience, enhancing operational efficiency, and solidifying partnerships with sustainability-driven stakeholders. In her recent SmartBrief interview, Alina Arnelle, Chief Sustainability Officer at BeCause, highlights the critical role of independently verified certifications and standardized reporting. She also addresses the common misconceptions, challenges, and strategies for effective sustainability reporting in the travel and hospitality industries. Read the full interview to learn more about the opportunities and challenges shaping sustainability in the travel and hospitality industry: https://lnkd.in/gs66xWx8 #Sustainability #ESG #SustainableTravel #HospitalityIndustry #EcoFriendly #GreenTravel #SustainabilityTech #TravelInnovation #FutureOfTravel #BeCause

Have you secured your spot at this year’s Certified Loyalty Marketing Professional Workshop in London on October 21-22? Only a few days are left to be part of this exclusive 2-day event.   Join The Loyalty Academy and The Wise Marketer for an immersive experience with interactive sessions, expert insights, and regionally tailored presentations designed to equip you with the tools and knowledge to transform your loyalty marketing strategy.   As an attendee, you'll also gain access to the Loyalty Vault- the world's most comprehensive loyalty marketing resource library- and receive exclusive discounts on future Wise Marketer events.   Network with top industry professionals, elevate your skills and earn your CLMP™ Certification.    Register now to unlock the full potential of loyalty marketing: https://lnkd.in/gzvS6MSh #LoyaltyMarketing #CLMP #MarketingExcellence #Loyalty #LoyatlyInsights

Leave behind the endless searches for flights, hotels, and activities. Travelers are now harnessing the power of AI to effortlessly turn their vacation dreams into reality. From personalized itineraries to smarter loyalty programs, AI is driving a new era of customer engagement and enhancing the overall travel experience. According to arrivia’s latest report, “Beyond the Hype: The Rise of AI-Aided Trip Planning,” 33% of U.S. adults are already using AI to plan their trips, while another 46% are interested in exploring it in the future. Travelers also prioritize personalized experiences, actively seeking recommendations for destinations, custom itineraries, and engaging activities. With 90% of consumers valuing personalization in their trip planning, AI-powered loyalty programs are uniquely positioned to deliver these customized experiences. Whether it's saving time, finding the best deals, or making trips more personalized, AI is reshaping how we travel. Check out arrivia's full report here: https://lnkd.in/g5kTikBB Have you tried using AI for trip planning? Let us know in the poll below. #AI #Travelrewards #TravelTech #CustomerLoyalty #Personalization #loyaltyprograms

Did you know that 80% of your future profits will come from just 20% of your existing customers? That’s the power of loyalty marketing.   Join the UK’s second public Certified Loyalty Marketing Professional Workshop, presented by The Loyalty Academy and The Wise Marketer on October 21-22, 2024 in London.   This hands-on event will equip you with the skills to boost customer loyalty and secure a competitive edge. You’ll dive into: - Real-world case studies and interactive exercises - Expert-led discussions and regionally relevant presentations - Practical tools and actionable strategies to transform your loyalty marketing approach Whether you're a seasoned pro or just starting out, this workshop offers valuable insights, essential tools, an opportunity to showcase your skills and earn a CLMP Certification, plus the chance to connect with industry leaders.   Don’t miss out - register now and take your loyalty marketing expertise to new levels: https://lnkd.in/gzvS6MSh #LoyaltyMarketing #CLMP #MarketingExcellence #Loyalty #LoyatlyInsights

Non-travel brands like Uber, T-Mobile, and Starbucks are proving that travel rewards can be a game-changer for customer engagement and loyalty. From hotel discounts to bonus points and travel miles, these brands are showing that you don’t need to be in the travel industry to leverage a powerful loyalty strategy. This trend is expanding across industries as more companies recognize how effective travel perks are for attracting and retaining customers. In a recent Total Retail column, Jeff Zotara, Chief Marketing Officer at arrivia, highlights that 95% of companies now incorporate travel rewards into their loyalty programs, spanning sectors like education, IT, and attractions. He also explains that this shift is largely driven by millennial and Gen Z consumers, who prioritize travel experiences. With these generations viewing travel as more important than other major life goals, the key to winning their loyalty is simple: offer rewards that help them achieve their travel dreams. Read the full article to discover how brands can use travel rewards to drive long-term customer loyalty and revenue: https://lnkd.in/gdSG_C2W #TravelRewards #CustomerLoyalty #LoyaltyPrograms #CustomerEngagement #BrandLoyalty #TravelPerks  #LoyaltyStrategy #CustomerExperience