Getting ready for an upcoming #restaurantphotoshoot? Here are a couple things you can do to make it the most successful possible. Sure, things happen. But setting yourself up can help get the most out of the hard-earned money you've spent to highlight your amazing brand.
1: Know exactly what you want photographed!
By now you should have had a creative call with your photographer and have sent over a shot list for the day. It's so important to have a direction and plan for the shots you want, it makes for a smooth transition between sets and allows the photographer (or kitchen staff) to focus on each shot without worrying about what to photograph next.
2: Clean everything!
You have no idea what the camera picks up (or maybe you do, and you know exactly what I mean). It sees everything, even the mess you hide peaking out from that one drawer, or the cobwebs in the dark corner of the ceiling that you pretend aren't there, and definitely the floor debris. Especially important for interior shots, but also chef portraits or the food / staff in its environment. I can't tell you how many times a messy kitchen shelf ruins a portrait, or dirty windows cast a grimy feel over what would be a beautiful image, even a cluttered prep area or host desk drags down the whole look of an image.
3: Alert your staff!
I've been on both sides of this, as a photographer and also as part of the restaurant staff who haven't been informed of a photography session, it sucks all around. There's a lot that comes with preparing for both a shoot and service, letting your staff know (and please, more notice than the morning of) will allow them to plan accordingly. And allow the photographer to feel more comfortable, no one wants a butter chef / server / bartender / manager staring them down through the whole session. Plus, happy staff make for great models!
Bonus: have a good attitude, it's supposed to be fun 😊
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#restaurantphotography Melissa Zink Photography
San Francisco Food & Beverage, Hospitality, Cookbook Photographer