Mentee reposted this
Co-Founder @ Mentee | Helping Teenagers Build Daily Habits Through Positive Reinforcement | 2023 Venture for America Fellow
Saeju Jeong took 8 years to find product market fit with Noom. 8 years of constant experimentation and tinkering, from a hardware product similar to what appears to be Peloton, to a running app, and finally, after what must’ve been pure torture and agony, the modern version that we see today. This was my daily reminder that startups are not overnight successes, even if they seem like they are. However, what is remarkably consistent about Noom and Saeju is that their vision was always ambitious, which kept their experiments within their goalposts. They wanted to revolutionize the way we think and work toward weight loss by using a combination of technology, psychology, and human accountability. Building something that ACTUALLY helps consumers lose weight is an incredibly ambitious task, but with this approach and this vision, they did it! I’m thrilled to finally announce that Mentee is looking to revolutionize the motivation and self-improvement market using a similar philosophy — tech, psych, and accountability buddies. We are looking to address this problem for teenagers first, because hey, if we can figure out how to inspire teenagers, we can figure out how to inspire anyone 😂 It feels refreshing to finally have a vision that I feel is large enough to have the type of impact I’ve always wanted. The self-improvement market is 44 billion dollars and the average one-day retention rate for apps in this industry is 17%. The world needs something that works so that all of us can find long-term intrinsic motivation. No short-term spurts or unhealthy punishments. An intrinsic motivation built out of genuine passion and a love for learning. I know that finding this changed my life forever. The journey ahead is hopefully not as tough as Noom’s but this problem is an incredibly difficult one. But, hey, if it weren’t a difficult problem, it wouldn’t be worth solving 😉 Here’s to constant experimentation, testing, and one wild roller coaster ride that hopefully ends in a platform that doesn’t just inspire you but does so in a sustainable way! Check out what we have so far! We just redesigned our website at www.menteecoaching.com :)