MERGE

With 71% of business transformation success hinging on seamless technology integration, falling short is not an option. As many marketing leaders recognize gaps in their tech stacks, Adobe Workfront emerges as a key solution for workflow optimization. Discover five transformative strategies to maximize your Workfront investment: https://okt.to/z5H1Sf #WorkflowOptimization #AdobeWorkfront

Join us at #HCIC2024! Explore how Baptist Health has shifted from targeted to personalized strategies, driving efficiency and revolutionizing its approach to marketing. Delve into advanced strategies and emerging trends from industry experts Keir Bradshaw, EVP of Solutions at MERGE, and Val Lopez, Assistant Vice President of Digital Marketing and Technology at Baptist Health. We’re here to help our clients solve the most pressing marketing challenges in healthcare: https://okt.to/5pD8i0 #HCIC #HealthcareInnovation #Medicare

AI is leading a revolutionary shift in technical SEO, transforming it by automating complex tasks and enhancing overall efficiency. As we approach 2025, the digital landscape increasingly demands innovative approaches to remain competitive, with AI at the forefront of this evolution. We have outlined the top 11 AI-driven technical SEO use cases that are shaping the industry. Read more: https://okt.to/SUznDb #AIDrivenSEO #TechnicalSEO #PerformanceMarketing

Are you attending #HCIC2024? Join Kellie Bliss, EVP of Client Services, and Liz Baker, Executive Director of System Marketing at Indiana University Health, for an insightful session on the implications of today’s unprecedented growth in the aging population. As we navigate this demographic shift, it's crucial to rethink our approach, recognizing the evolving needs of the Medicare market. We'll share how to think differently and prepare for the future. Don't miss out—join us and let's address these healthcare challenges together: https://okt.to/JYDwEV #HCIC #HealthcareInnovation #Medicare

Is your omnichannel strategy optimized for personalization and ROI? Join us on November 7th for a fireside chat with MERGE's Patrick McGloin and Sage Therapeutics' Brooke Fleming (Brooke F.) to learn how dynamic media, tech optimization, and data integration can transform patient and HCP engagement for competitive advantage. Don't miss this innovative discussion: https://okt.to/MQ9B3T #Omnichannel #DigitalTransformation #CustomerEngagement

Evaluate your organization's marketing maturity. With a surge in healthcare demand, marketing departments must leverage their strategic capabilities to drive innovation. Read more insights and complete our marketing innovation survey, conducted with Greystone.Net. You'll receive a customized report comparing your organization to baseline data: https://okt.to/5XTlno #MaturityModel #HealthcareInnovation

Wrapping up our time at #SitecoreSymposium, we've had an incredible few days filled with insights that will propel our work forward with clients. Here's what stood out: ⚡ Healthcare is front and center, with Sitecore not only enhancing its offerings but also reinforcing its commitment to HIPAA/privacy compliance. Sitecore is now ready to sign Business Associate Agreements (BAAs) directly with healthcare providers, simplifying the process and ensuring secure, compliant solutions. ⚡ Sitecore Stream introduces new developments, as this AI-supported product aims to create a more integrated ecosystem across Sitecore's platforms, including the XM Cloud. This innovation will be pivotal for organizations striving for scalable solutions that adapt to their evolving needs. ⚡ In addition to all the innovations coming with XM Cloud, Sitecore has clarified that the XP product will be supported for the foreseeable future, providing stability and assurance for organizations relying on this platform. A huge thank you to our Sitecore experts—Kelly Martin, Catherine Champoux, Jeff Glenn, Michael Wood, and Ted Neiger—for being on the ground and guiding our marketing strategies forward. We were thrilled to have Keir Bradshaw, our EVP of Solutions, take the stage with Val Lopez, AVP of Marketing Operations at Baptist Health South Florida, to showcase the transformative work achieved through our partnership. Learn more about our work and connect with our Sitecore experts to discuss your organizational needs: https://okt.to/8ySAJ3 #HealthcareInnovation #SitecoreSYM

Get to know your 2024 holiday shopper. Despite consumers seeking greater value and lower costs, holiday spending is expected to rise. Retailers and brands leveraging a deal-driven early strategy will come out on top. Swipe to explore the latest in-store and online holiday shopping trends to stay competitive this season and into 2025. Learn more about our work: https://okt.to/hgaeL2 #HolidayShopping #RetailTrends

Delivering customer value goes beyond offering discounts. Restaurant brands that prioritize building emotional connections and rewarding their loyal customers are succeeding in today's competitive market. Explore the strategies shaping the dining industry: https://okt.to/ABlL1P #RestaurantInnovation #CustomerExperience

MERGE was thrilled to attend the PM360 Magazine 6th annual Trailblazer Awards this month in NYC. We celebrated with our client Wakim Andre, Head of Marketing, North America for Biocon Biologics, who was honored with the Brand Champion award in the Autoimmune/Rheumatology category. We're honored to partner with him and his team. Congratulations to Wakim!