Metaverse Marcom

Mattel, Inc.'s Barbie DreamHouse Tycoon is the top branded game on Roblox with over 20 million visits last month. Since coming out of beta last fall, the game has consistently been the most played branded game on the platform month in and month out. Since the start of 2024, the experience has averaged 22.8 million monthly visits. Current metrics: - 294M lifetime visits - 14 minute avg session time - 88% user rating - 104K Roblox group members What will be the next brand to dominate Roblox? Well if past performance is any indicator, it will likely be IP based and come from the world of entertainment or gaming. Want to learn more about Roblox and brands? - Follow Stephen Dypiangco, MFA on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #roblox #barbie #gaming #videogames #entertainment #toys

Why Roblox is the Metaverse of Choice for Brands? Turn your videos into live streams with Restream https://restre.am/ANIm Get ready for a game-changing Power Lunch. We’re diving into Roblox—what makes it tick and why it’s shaping the future of gaming. Stephen, CEO of Metaverse Marcom, joins us to break it down: a. Brand Engagement: How brands connect with users on Roblox b. Monetization Models: In-game purchases, virtual goods, and brand deals c. Roblox vs Competitors: The fight for user attention d. Influencers and Creators: The engine behind Roblox’s growth e. Global Reach: Roblox’s expanding influence worldwide f. The Future: What’s next for gaming, social interaction, and the metaverse

Roblox is growing its entertainment partnerships team.

Skechers opened a new store in a shopping mall...in Roblox. Within the popular game Livetopia from Century Games, players can visit a virtual mall with a variety of stores, including one from Skechers. Skechers could have built their own experience in Roblox, but instead opted to integrate into Livetopia. This makes sense given how much traffic Livetopia gets on a regular basis. The Livetopia experience has impressive stats: - 4.4 billion lifetime visits - 1 - 2 million daily visits - 13 minute avg session time - 90% user rating Other brands that have shown up in Livetopia integrations include L'Oréal, Visa, Lunchables and AMERICAN EAGLE OUTFITTERS INC. Sign up to my weekly newsletter about Roblox and brands for more new like this: https://lnkd.in/gHTSeePQ #skechers #roblox

Alo Yoga has surpassed 110M visits on Roblox. Here's what makes this pioneering brand experience special... - Guided Meditation: select from a variety of wellness audio tracks - Yoga: watch and follow along as instructors lead you in various poses - Longevity: the experience has been live for over 2 years, and it still attracts players with its unique content Alo Sanctuary, which was made by Sawhorse Productions, recently surpassed Vans World as the top fashion experience on Roblox. Congrats to all those who worked on this project, including Nic Hill, Blake Behnam, Angelic Vendette. Want to learn more about Roblox and brands? Follow me on LinkedIn. Join 1.3K+ subscribers to my Roblox and brands newsletter: https://lnkd.in/g6DFgnXs #roblox #aloyoga #fashion #fashionindustry

The National Basketball Association (NBA) has a shop in Roblox NBA Avatar Catalog is a Roblox experience where players can customize their avatar with NBA gear from various teams while shooting hoops, completing quests, and earning badges. Think of it as a gamified, interactive store where players can try on and purchase NBA gear with Robux, Roblox's in-game currency. NBA Avatar Catalog stats: - 770k lifetime visits - 96% user rating - 5.8 min avg session length Players are not featured in the experience because this experience comes from the league. It would be cool if the league and player's association were able to work together on a joint experience. The experience has offered free UGC virtual items to attract players. Another brand to release a gamified shopping experience recently is adidas Other sports leagues in Roblox include the National Hockey League (NHL), National Football League (NFL), NASCAR. It will be interesting to see if other leagues jump in such as Major League Baseball (MLB), Major League Soccer, English Premier League, LALIGA. Want to learn more about Roblox and brands? Follow Stephen Dypiangco, MFA on LinkedIn Join 1.3K+ subscribers to my Roblox and brands newsletter: https://lnkd.in/gHTSeePQ #NBA #roblox #sportsmedia #sportsbiz hashtag #basketball #sportsmarketing #sportsindustry

"GET PAID TO WORK AT IKEA ON ROBLOX." Yes, Ikea will actually pay people to work at their newest store, which is located on the popular gaming platform Roblox. In fact, the furniture retailer is currently accepting applications for paid co-worker roles. Successful applicants will be able to flex their skills, help customers, and get promoted to other departments, just like in the real world. -Fully Remote and Flexible. -£13.15 / €14.80 hourly rate. -Limited Contract. Application Questions - How do you feel about being turned into pixels? - If you were a pixelated IKEA furniture, which one would you be and why? - What would you do if we ran out of pixelated hot dogs in our bistro? Employees and regular players can venture to IKEA’s famous Swedish Food Market and Bistro and serve up endless amounts of meatballs or stop over at the various showrooms and use famous IKEA products to organize the space. Fine print: "*Must be 18+ and in UK or ROI to apply. Existing IKEA Co-Workers are not eligible to apply. This promotion is not affiliated with Roblox. Roblox is not responsible for the fulfilment of any compensation or rewards related to this promotion, nor will participation create or result in any employment or other worker relationship with Roblox." This experience was created by The Gang, Mother, Weber Shandwick Want to learn more about how brands are using Roblox to connect with audiences? Follow me on LinkedIn. Join 1.3K+ subscribers to my Roblox and brands newsletter: https://lnkd.in/gHTSeePQ #roblox #ikea #retail #retailmarketing

Rapper Ice Spice has come to Roblox. In “Munchland,” made by PlayPals Studio, players can access exclusive merchandise, build pizzas for friends, blast NYC rats with fart guns, and choose art to spray paint on Munchland’s virtual walls. Within the first two days, the experience has attracted... 140K visits 3-min avg session length Other music artists who have shown up on Roblox include Olivia Rodrigo, Nicki Minaj, Elton John, Metallica and Cher. Why are musicians like Ice Spice coming to Roblox? Because the platform has 77M+ daily active users who are young, hard to reach on other platforms, and who spend about 2.5 hours on Roblox per day. Want to learn more about Roblox and brands? Follow me Stephen Dypiangco, MFA on LinkedIn. Join 1.3K+ newsletter subscribers: https://lnkd.in/g6DFgnXs #roblox #music #musicindustry #musicmarketing

Disney and Pixar’s Inside Out 2 is now in Fortnite. From May 25th-June 23rd, players can meet Inside Out 2’s newest emotion-based characters in the Fortnite map "Obby But You’re on a Bike HD.” By succeeding playing through the branded course, players can unlock avatar customization rewards like branded hats and trails. Thanks to the deal between The Walt Disney Company and Epic Games, we will likely see more activity like this moving forward. Congrats to the teams responsible for bringing this to life at Gamefam and WildBrain Media Solutions. Want to learn more about how brands are getting into gaming? Join 1.3K+ subscribers to our gaming + brands newsletter: https://lnkd.in/g6DFgnXs

Spotted Warner Bros. Entertainment Aquaman video ads in Roblox.