MGID

✨ Intersections 2024 has officially kicked off in Milan, Italy! 🇮🇹 Our MGID team is already hard at work and ready to meet you. We’re excited to be part of this amazing event, where the latest trends in media, tech and advertising are being showcased. Come say hi 👋 at booth #22 — we’d love to connect, chat and explore new opportunities together! Let’s make the most of this event 🎉

💡 Did you know? 30 years ago, on October 27, 1994, the first-ever banner ad went live, marking the start of digital advertising as we know it! 🌐 Here are a couple of fun facts about banner ads: 📌 The first banner ad was created by AT&T and boasted an impressive 44% click-through rate — unheard of today! 📌 Banner ads were once a novelty — in the early days, people clicked on them out of pure curiosity, not knowing what to expect! 🤯 We’ve gathered even more interesting insights to inspire you or help you learn something new about the advertising world we can't imagine life without. Enjoy!

Did you know online sales for Black Friday hit a whopping $9.2 billion in 2023? 🤯 These iconic shopping days have come a long way from chaotic crowds to sleek, data-driven campaigns. But how did they get here? 🛒 In our latest blog, we dive into: 🔸 The origins of Black Friday and Cyber Monday 🔸 How consumer behavior shifted from doorbusters to clicks 🔸 What’s next? AI, sustainability and the future of smart shopping 📲 Get all the insights in our blog https://hubs.ly/Q02VrPM10

🚀 Advertising Week Latam is back! 🌟 📅 November 5-7, 2024 📍 Papalote Museo del Niño, Mexico City This major event will bring together top minds in brands, media and technology to tackle the latest industry trends and challenges. We’re thrilled to announce that MGID will be there — let’s connect! 💬 👉 Book a meeting with us here: https://hubs.ly/Q02VgPvM0 See you at the event! 🎉

In his latest column for Forbes, MGID’s CEO Sergii Denysenko addresses the ongoing debate around brand safety, especially in the context of MFA (Made For Advertising) sites and AI-generated content. He emphasizes that while criminal activity should be blocked, the market itself should determine what content is monetizable, not advertising platforms.

Affiliate marketing on Google, Apple, Facebook and Amazon can feel like a never-ending uphill battle with rising costs and privacy restrictions. But what if we told you there are cost-effective, less competitive alternatives? 🌟 In our latest article, we explore: 1️⃣ Social media beyond Facebook: Think TikTok, Snapchat, Reddit, Quora and LinkedIn for unique affiliate marketing opportunities. 2️⃣ Email marketing: It’s old-school but still delivers a $36 ROI for every $1 spent! 3️⃣ Native advertising: Seamlessly blend your ads with valuable content. 4️⃣ Podcast advertising: Reach a loyal, engaged audience with authentic recommendations. 5️⃣ Video advertising: Show off your product with powerful video campaigns. Ready to discover new affiliate channels? Check out the full article for tips, examples and strategies! 👉 https://hubs.ly/Q02TXd-h0

🚀 Upcoming webinar alert! 🚀 Are you ready to enhance your advertising strategy for nutra products? Don't miss our upcoming webinar, 𝗡𝘂𝘁𝗿𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗔𝗱𝘀: 𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗶𝗻𝗴 𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗠𝗮𝗴𝗶𝗰, hosted by MGID and NutriProfits. 🗓️ Date: October 23 🕔 Time: 5 pm CET What to expect: 🍽️ Why native advertising for nutra? – Learn why native advertising stands out as a superior method. 🤖 AI-powered content creation – Discover how to create engaging ads that drive conversions. 💼 Success stories – Real-world examples of native ads driving success. Sign up now 👉https://hubs.ly/Q02TDtgj0

🚀 MGID is excited to welcome Alex Distadio as Regional Head of Publisher Acquisition, Americas, and Ela Krief as Global Head of Account Management! 🎉 These key hires will strengthen our mission to drive global growth and build strong relationships with publishers and advertisers. Learn more about their roles and expertise https://hubs.ly/Q02TBq6y0

🚀 Intersections 2024 is just around the corner! 📍 Join us in Milan, Italy on October 29-30 at booth #22! From the fusion of IAB Forum and IF! Italians Festival, comes Italy's largest event dedicated to Marketing, Communication, Creativity and Technology. This is your chance to dive deep into the future of our industry and tackle the transformation challenges driven by AI. Don’t miss out! 👉 Book an appointment with us via the link https://hubs.ly/Q02Tq1hY0

🎉 We’re thrilled to unveil a big update to MGID’s Selective Bidding interface! Now, instead of widget UIDs, you’ll see traffic sources like domains and app names, giving you a clearer view of where your traffic comes from. ✨ Why it matters: Gain better control and make smarter decisions by understanding your audience and adjusting your bids with precision. 👉 Head to our blog for more details and start optimizing your campaigns today! https://hubs.ly/Q02TdD5W0