Networking & Outreach: Some Tips for Recent Grads
In recent weeks, I've received an influx of messages from recent grads seeking advice on networking, job hunting, and cold outreach. These are challenging times, especially in competitive industries, and I’m always happy to offer guidance on how to make the process smoother.
However, I’ve noticed a recurring issue: a lack of professionalism in how some people choose to reach out. Often, greetings are too casual, or it takes several messages to get to the point. While not deal-breakers, these habits can affect your chances of getting a response.
Although I don’t consider myself an expert, I’ve had a solid success rate in receiving responses to my own outreach. Here are a few tips that could help improve your approach:
1. Do Your Research
Before you send a message, take a few minutes to review the person’s LinkedIn profile or Google them. Knowing who you’re speaking to is key.
2. Start with a Professional Greeting
A simple “Hi, my name is ____,” works well. Remember, you’re not peers, so avoid overly familiar greetings like “Hey girlie” or “What’s up?” This is also the time to introduce yourself, mention how you found them, and briefly explain why you're reaching out.
3. Be Clear & Concise
When writing your main message, short is sweet, but clear is kind. Avoid vague questions—use this opportunity to show you’ve done your homework. If you’re asking about a role, don’t repeat what’s in the job description. Instead, ask questions that demonstrate insight.
4. Know What You’re Asking For
What’s your goal? Do you want advice, a specific connection, or a referral for a role? Be clear about your intention and don't be afraid to ask. As a note, it's not a good idea to ask for a job outright, but you can reference your job search.
I understand how tough the job market can be, everyone has been there at some point or another. Even the best-crafted message might not get a response. But by consistently putting your best foot forward, you'll improve your chances of success!
Example message:
Hi [Recipient’s Name],
My name is Nia Robinson, and I’m a recent graduate looking for roles within the WNBA or similar organizations. I spoke with [Mutual Connection] last week, and they mentioned you’d be a great person to connect with given your role at [Company] and your industry experience.
With the recent growth in investor interest and demand in the league, I hope my marketing degree, previous work (portfolio attached), and passion for the sport will help me stand out. Would you have time in the coming weeks to review my approach, share ways I can gain experience as I seek full-time employment, and offer any early-career advice?
I understand your season just started, so if it’s better to reach out at a later time, I’m happy to follow up. Thanks so much for considering, and I appreciate your time!
Nia
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Anyone feel free to agree, disagree, or add!