Milwaukee SEO Company

Consumers' search and purchase habits are rapidly evolving. Traditional search engines like Google, with their multi-step journeys, are giving way to faster, seamless experiences favored by younger users. TikTok and YouTube are leading this shift, integrating discovery and shopping in-app and reducing reliance on traditional search engines. To stay competitive, it's essential to understand how these platforms streamline the buying journey. This article examines how TikTok and YouTube are reshaping ecommerce, creating new opportunities for engagement and conversions through social search and shoppable content. https://lnkd.in/ettYgbPW

Google will pause US election ads starting November 5th, after polls close. This temporary restriction could have a big impact on how political campaigns share their post-election messaging. Stay informed and plan accordingly as we head into this crucial period! 🗳️📢 https://lnkd.in/dYKrFvG6

Consumer behavior is shifting as younger audiences prefer seamless in-app experiences. TikTok and YouTube are transforming ecommerce by integrating discovery and purchasing within their platforms. To stay competitive, businesses must adapt to this streamlined buying journey. https://lnkd.in/e7nNcPD3

While questions and contests can drive engagement, this study shows that emotional content (funny or touching) works best for boosting interactions. However, if your goal is to convert engagement into sales, focus on content that highlights product benefits and key information instead of emotions. Learn more about how to convert social media engagement into revenue in this article: https://lnkd.in/eTdtQqPy

Celebs like Addison Rae and Hailey Bieber have disabled comments due to negativity, but is it the right move? According to the Journal of Marketing study, influencers who keep comments open are more persuasive and likable—even with negative feedback. https://lnkd.in/gcjHAPnj

🔥 The power of rivalries! 🔥 When brands like T-Mobile, Burger King, and Pepsi call out their competition, it's more than just marketing—it's storytelling. This research reveals that rivalries captivate us because they create a narrative, with characters we know and a familiar plot of competition for the top spot. Whether it's a dig at network coverage or a battle between beverages, these stories keep us engaged and entertained. https://lnkd.in/gNFBJ4SC

Brands know that keeping consumers engaged on social media is essential, but what about when they disengage? A new study in the Journal of Marketing explores social media disengagement—when users unfollow a brand and cut off its reach. Understanding this is key to keeping your audience connected and ensuring your content still reaches them. https://lnkd.in/eg3SSt_Z

With over three billion social media users globally, brands understand the need for a strong presence. Surveys show 91% of firms plan to increase social media budgets, and 62% of consumers believe long-term success depends on it. https://lnkd.in/eTdtQqPy

When do consumers prefer newer brands over established ones? Older brands lose their advantage as expectations for product innovation rise, especially if their image isn't well-defined. Younger brands should highlight their innovativeness and encourage consumers to seek uniqueness. https://lnkd.in/eszSaG3p

Want to learn how to organize the perfect fundraising event? Charities use various strategies like golf tournaments and sip and paint events to boost donations. A new Journal of Marketing study finds that increasing donor participation in creative activities is key to collecting more donations. https://lnkd.in/gnQYwVzy